Strategic MarketingD u a l M S c & M A i n

Programme overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Student testimonial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Class profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Student demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Syllabus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Learn online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Programme leader’s welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Entry requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14LSBF and awarding bodies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Careers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Apply online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

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Table of contents

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Perfect new ways to think creatively, lead strategically, and put innovative marketing solutions into practice. This adaptable online master’s features six available specialisations, so you can refine the programme to complement your professional aspirations. With start dates every 12 weeks and the option to pay per module, you’ll have the flexibility to arrange your studies around your life, and study with financial peace of mind.

However you see your future taking shape, the Dual MA & MSc in Strategic Marketing puts your career in your hands.

Take control of your futureSmart and creative solutions for21st century marketing

I decided to study the dual marketing programme because I knew it would be a good enhancement to my professional background, and it offers a good combination of disciplines which can all be applied to today’s marketing environment.

As an online student, I’ve been able to stay in touch with my instructors and network with my fellow classmates online. The online study is very user-friendly, and it’s easy to explore the different features. I’ve been able to use a lot of resources, which has been very helpful for my studies.

Nilsa Diaz de SandiLSBF student

A network of inspirationDiversity enriches your learning experience, encourages new perspectives, and allows you to share and foster new ideas with fellow students from around the globe.

90%of our students work and study

74%of our students

are women

60%speak more than two languages

Our students by age:

10% 18-24years old

54% 25-34years old

22% 35-44years old

14% 45-54years old

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You’ll develop a network of like-minded professionals from a variety of disciplinesand backgrounds

40%Europe

13%United

Kingdom

4%Australia &

Oceana

14%Asia

16%Americas

13%Africa

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Choose from digital marketing and social media, luxury brand management, sales management, and more. The Dual MSc and MA in Strategic Marketing programme begins with an examination of core concepts in strategic management, consumer behaviour, and marketing communications.

This creates the foundation of your programme, after which you’ll choose one of five programme specialisations, or select three of fifteen elective modules which best complement your interests and career goals. Finally, you will complete an Integrative Research and Consultancy Project with guidance and supervision from a senior member of academic staff.

A syllabus you designMaster the essentials of strategic marketing before focusing on a specialised area ofthis diverse industry

Stage oneStrategic Marketing ManagementConsumer Behaviour & ResearchIntegrated Marketing Communications

Stage twoChoose any three of fifteen elective modules to tailor your course

Stage threeIntegrative Research & Consultancy Project

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Industry-related specialisations let youdirect your studies, and help you refineyour professional skillset

Integrated Marketing CommunicationsExamine effective applications of design and analysis, and understand consumer psychology to help effectively integrate new concepts.

Public Relations Management

Digital Marketing Communications

Advertising & Promotions Management

Digital Marketing and Social MediaAnalyse trends, evaluate consumer markets, and innovate professional and profitable social media strategies to succeed in the global digital market.

Digital Marketing Communications

Internet Marketing Management

Social Media Communications

International MarketingAn opportunity to engage with global marketing concepts, and provide effective cross-cultural communication to gain a competitive advantage.

Global Marketing Management

Cross cultural Management

Project Management & Leadership

Sales ManagementCultivate effective sales strategies and learn how to apply the essential skills needed to create, implement, and manage efficient sales processes.

Customer Relationship Management

Strategic Sales Management

Advertising & Promotions Management

Luxury Brand ManagementA chance to explore the methods used in luxury-brand marketing strategies and campaigns, and how to stimulate brand awareness.

Luxury Brand Management

Global Marketing Management

Public Relations Management

Electives Electives Electives Electives

Electives

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Learn entirely onlineWithout leaving your country or career, you will study fully online with all of the support, resources, and energy of a campus programme

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Life online with LSBFEnjoy the best of both worldsWhen you choose to study our dual master’s programme, you’ll receive two internationally recognised master’s degrees with no extra study required.

Study from anywhere in the worldGeography is no longer a barrier to a quality education. You can attain the Dual MSc & MA in Strategic Marketing entirely online while travelling or working.

Career development suppportWe offer career training and advice service, helping you match your traits and qualifications with those sought out by employers.

Fit your study around your lifeNo more juggling work or family commitments because of your academic obligations. You can access our online platform anytime, anywhere.

Networking opportunitiesYou will have access to the expertise of successful business leaders and fellow professionals, as well as networking events where you can meet tutors, students and alumni.

Your online learning resources:Dual MSc & MA Strategic Marketing • 12 / 18

Live student support and pastoral care

Customised flashcards covering the key themes of each unit

Quick tests on core concepts and theories

Dedicated tutor support from industry experts and

noted academics

Online resources to aid research for assignments

and projects

HD quality studio-recorded video lectures with dynamic

stream switching

Leading the Dual MSc & MA in Strategic Marketing programme is an incredibly rewarding experience, and gives me the opportunity to meet inspired and ambitious individuals from across the globe. I believe that this dual master’s degree provides everything that the modern marketing professional needs to take the next step in their careers, and I look forward to welcoming you to the programme.

Chris JaskoSenior programme leader, Dual MSc & MA in Strategic Marketing

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Ready for the next step?If you’re ready to become part of our global online campus, here are a few thingswe’ll need from you

Academic entry requirements A UK bachelor’s degree (or equivalent) in any subject.

Mature students If you don’t have the necessary academic qualifications, you can still apply through our mature route. You will be asked to provide evidence of three year’s managerial work experience, plus transcripts of your highest qualifications achieved to date, which should be at NVQ level 5 or the equivalent. Applications via this route are assessed on a case-by-case basis.

The Dual MSc & MA in Strategic Marketing is a postgraduate course conducted in English, therefore evidence of an appropriate language level is required, e.g. an IELTS score of 5.5 in all bands, a bachelor’s degree completed in English, or work experience in an English-speaking environment.

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Connect with trusted institutions

Taught by

London School of Business & FinanceLondon School of Business & Finance (LSBF) is a private UK institution that delivers a wide range of degrees and professional qualifications. LSBF has campuses in Europe, Asia, and North America, and online programmes creating an extensive global network of more than 25,000 students from over 150 countries. By studying with LSBF, you will join a lean, flexible, international organisation that has your academic and career development at heart, wherever you are.

MA awarded by

International Telematic University UNINETTUNOUNINETTUNO is a distance teaching university based on close cooperation with established universities from Europe, the Middle East, the United States, and Asia - giving them a truly global student base. Thanks to the use of innovative technologies and a faculty of prestigious professors from some of the world’s biggest universities, UNINETTUNO offers a unique university experience based on quality, flexibility, and innovation.

MSc awarded by

Geneva Business SchoolFounded in the heart of the private banking world, Geneva Business School today offers comprehensive undergraduate, graduate, and research programmes in Business Administration and Finance to students worldwide. With strong links to the world of top-tier private banking, Geneva Business School’s credentials are second to none. They are proud to form strong ties with partner universities who meet the same high standards of quality education, allowing them to work together on exchange programmes and dual degrees.

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UNILEVER

IBM

L’ORÉAL CHRISTIAN DIOR

PEPSI

MICROSOFT

VODAFONE

CISCO

LG

SAP

YVES ROCHER

ACCENTURE

BOSCH NESTLÉ

DHL

P&G

Take your career forwardGraduates of the Dual MSc & MA in Strategic Marketing go on to work for some of the most innovative global organisations

Marketing Manager • Marketing Communication & Product Manager • Corporate

Marketing Director • General Manager • Senior Banking Officer • PR Manager

Project Manager • Interior Designer • Web Content Manager • Managing Director

Web Strategist • PPC Expert • Email Marketing Strategies • Owner & CEO

Country Manager • Marketing & Sales Director • Chief Commercial Officer

Production Manager • International Marketing Manager • Franchise Owner • Marine

Coordinator • Assistant Brand Manager • Relationship Manager • Corporate Banking

Managing Director • Communications Supervisor • Freelance Marketing Consultant

Wherever you see your career taking you, this programme opens doors to diverse career opportunities

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Dual MSc & MA in Strategic MarketingSmart and creative solutions for 21st century marketing

+44 (0) 20 3535 1274 • studyonline@lsbf.org.uk

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