Ms Ritter Office 15 (97887301) Ms Saleeba Student Support Office (97887238)
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Transcript of Ms Ritter Office 15 (97887301) Ms Saleeba Student Support Office (97887238)
Ms Ritter Office 15 (97887301)Ms Saleeba Student Support Office (97887238)
Unit 1 & 2 Business ManagementIntroductory Lecture
•What is this subject about?•What Outcomes need to be done?•What exactly do I have to do to pass?•What should I do now?
U1 BM – Small Business Management
AOS 1 Business Concepts: Characteristics and objectives of different types of
businesses – companies, charities, gov’t org’s Different Sizes – small, medium large Internal and external environments
– things that pressure businesses to change like the economic crisis, drought, climate change, change in government, internet, ipods
Support services – where to get help Measuring success – financial and non-financial Ethics & social responsibility – doing the ‘right’
thing and what happens if they don’t Stakeholders – different groups who care what
happens with the business
U1 BM – Small Business Management
AOS 2 Decision-making, Planning & Evaluation:
Decisions you have to make when you want to start a business
- Idea development- Motivations for owning a business- Forms of ownership & structure- Buying or starting from scratch- Franchising- Location
AOS 2 Decision- making, Planning & Evaluation continued:
o Planning needed before beginning a business
- Laws you have to follow- Human resources – finding people- Physical resources – getting
equipment- Financial planning – getting the $- Marketing strategy – accessing
potential customers to buy your product or service
AOS 2 Decision- making, Planning & Evaluation continued:
Evaluation – how do you know when you are doing well or failing?
- Financial indicators like how much money you make (profit)
- Non-financial indicators like whether your customers and staff are happy (customer/staff satisfaction)
Ethical & Socially Responsible management (ESM) – follow our laws and don’t use slave labour
U1 BM – Small Business Management
AOS 3 Day-today OperationsOPTIONS (choose 1):AccountingManaging StaffFuture Development - expansionTechnologyLawDynamic Management - history
U1 Outcomes (may alter) O1 - 1.1 Direct Contact Interview & Report- 1.2 Guide to Support for Small Business- 1.3 Written Concepts Test- 1.4 Research Report – Women in Small Business- 1.5 Oral Presentation O2- 2.1 Business Plan – running a stall at school - 2.2 Decision-making Terminology Test- 2.3 Resume (maybe U2)- 2.4 Video – top tips for interviewees (maybe U2) O3- Operations Test – concept map essay on ethics
(cheat sheet)
End of Unit Examination
U2 BM – Communication & Management
AOS 1 Communication- Definition- Different people who need to
communicate in business- The best way for them to do that- How communication can go wrong- Presenting yourself in writing –
resume- Presenting yourself for an interview
U2 BM – Communication & Management
AOS 2 Marketing- Definition- How to do it- How to make sure you get the
message to the right people- Marketing plans – what you have to
include- Measurements of success- Issues such as technology,
globalisation, ESM and laws
U2 BM – Communication & Management
AOS 3 Public Relations- Definition- Business image - Publics – people who care about your
business image- Objectives & Strategies – why do PR and
how- Crisis Management – what to do when
things go very wrong- Measurements of success- Issues such as technology, globalisation,
ESM and laws
U2 Outcomes (may alter) O1- 1.1 Excursion Report- 1.2 Business Identification Project- 1.3 Resume (maybe U1)- 1.4 Video – top tips for interviewees (maybe U1)- 1.5 Rebranding a business- 1.6 Communication Test O2- 2.1 Shop-in-a-box (maybe earlier)- 2.2 Advertising Timeline- 2.3 Ethical & Unethical Advertising Report- 2.4 Marketing Campaign Report- 2.5 Marketing Campaign – Original- 2.6 Marketing Test O3- 3.1 Public Relations Campaign- 3.2 Crisis Management Report- 3.3 Crisis Management Action Plan for Toorak College- 3.4 Public Relations Test
End of Unit Examination
To Pass You Must:
Turn up to class Bring your equipment Keep an organised workbook:- textbook/board notes- Activities- Drafts- Outcomes- Terminology (best to keep separate) Finish stuff at home Try your best
What you can do now:
Get your stationary ready Get the textbook and pre-read Watch the news and read the
newspaper Ask around for family contacts of
business people who can help you (especially with the first Outcome – interview)
Start thinking about what you could make to sell at school
Tips from current students on how to do well in Business Management:
U1&2 Business Management
It’s not hard – but it is BUSY
Get organised and get ready to work at school and at home
Good Luck and see you in class next year