Mrs. Rana Al-Nibari - CSR from an NGO Perspective

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Transcript of Mrs. Rana Al-Nibari - CSR from an NGO Perspective

Success Story

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CRITERIA FOR EFFECTIVE NGO’S

• Clarity of vision

• A well developed theory of change

• An ability to demonstrate that change has happened

• Good internal governance mechanisms

• Transparency in operations

• A clearer defined accountability to all stakeholders

• Diversity in terms of staff

• Learning mechanisms

ATTRIBUTES OF EFFECTIVE NGO’S

• Can the organization clearly communicate what it is and what it does?

• Can the organization tell you the progress it has made (or is making) toward its goal?

• Do the organization's programs make sense to you?

• Does the organization apply professional standards to its work?

• How does the organization coordinate its work with others, and how does it ensure that the beneficiaries have a say in its decision-making?

HOW NGOS CAN MOBILIZE FUNDS THROUGH CSR?

•Legal requirements for NGOs

•Map and understand the corporate donors

• Start building a network:

•Keep documented evidence ready

•Give options to donor companies

• Ask for feedback from your current

donors

•Set expectations right

DRIVERS OF COMPANIES’ CSR

ACTIVITIES

•Ethics, philanthropy, and moral values

•Strategic CSR

•Exposure and Image

•Peer pressure

“Value for money” in development means ensuring that an NGO’s financial resources are used in a way that achieves real and lasting results for the people who need them.

VALUE FOR MONEY

THE FIVE ELEMENTS OF THE BEST CSR PROGRAMS

1. Business-based social

purpose

2. Clear theory of change

3. Quality and depth of

information

4. Concentrated effort

5. Partnering with experts

Source :http://www.forbes.com/sites/csr/2011/04/26/the-five-elements-of-the-best-csr-programs/#72e743b633fd

CSR ACHIEVEMENTS IN THE WORLD

Disney

Target

Google

Xerox

Microsoft

TOMS Shoes

From growing sustainable practices to educational grants.

Google Green is a corporate effort to use resources efficiently and

support renewable power.

Their Community Involvement Program encourages it by

directly involving employees in CSR .

One way Microsoft is helping out is through its annual

Employee Giving Campaign.

The entire company was founded on the idea of giving back.

For every pair of shoes sold, another pair is donated to a child in need.

Disney has been a major provider of aid after natural disasters,

such as the 2010 earthquake in Haiti.

HOW CAN WE MAKE IT BETTER? THE WAY FORWARD

• More Companies must get past “why should we?” invest in CSR to “How can we?”

CSR

• Companies need to think about CSR compliance as a normal part of the cost of

doing business, and as providing a competitive advantage.

• Ultimately, our Government, in order to promote CSR, will need to provide the

necessary support and mix of Regulatory and Enabling environment.

• Partnership that have flourished, what has worked for us ?

EXAMPLES FROM INJAZ

Thank you