CSR & NGO-Corporate Partnerships: Building the Business Case & Leveraging CSR ...€¦ · ·...
Transcript of CSR & NGO-Corporate Partnerships: Building the Business Case & Leveraging CSR ...€¦ · ·...
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CSR & NGO-Corporate Partnerships: Building the Business Case &
Leveraging CSR structures for RH/FP
David WoffordShawn MacDonaldExtending Service Delivery ProjectOctober 9, 2009
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What is the Extending Service Delivery Project (ESD)?
□ Global project in reproductive health and family planning (RH/FP) funded by USAID
□ Addresses unmet need for RH/FP and increases access to services by the poor and underserved at the community level
□ Managed by Pathfinder International in partnership with MSH, IntraHealth, and Meridian Group International, Inc. Meridian provides CSR expertise
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What is Corporate Social Responsibility in terms of NGO-Corporate Partnerships?
□ CSR is a movement to integrate social and environmental considerations into business practices
□ In practice, CSR is a growing infrastructure of standards, policies, and practices
□ For ESD, CSR means partnering with the NGOs and private sector based on mutual interests and leveraging the CSR partnerships to improve health
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What is ESD’s approach to corporate partnerships and CSR?□ CSR/partnerships embedded in the
project – part of ESD program description□ CSR supports ESD’s mission of extending
access to RH/FP services□ ESD develops models to leverage NGO
and corporate networks at workplace and in supply chains:
1. Corporate Structure Model2. Global Business Association Model3. Global Standards-Setters Model
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Why focus on Women in the Workplace?
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Why focus on corporations and their suppliers?□ Companies have access to large
target populations:■ Unilever: 102 000 employees (Asia, Africa, Central &
Eastern Europe)
■ Nike suppliers: 800,000 employees, 700 factories in 52 countries □ 80% of these workers are women between the ages of 18-
24
■ GAP suppliers: 130, 000 employees in 2,000 garment factories
■ Levi Strauss suppliers: 11,400 employees worldwide
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What evidence is there for workplace health services?
ESD’s Return on Investment Study, Bangladesh:□ Chittagong Garment Factory:
■ 450 workers, 86% female, with no onsite health services
■ Absenteeism/Turnover major business problem□ Program
■ Introduced comprehensive services including RH/FP half day/week – paid for by the factory
■ Clinic use promoted by worker peer educators■ Absenteeism, turnover, attitudes studied over 18
months
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What evidence is there for workplace health services?
□ Results ■ Clinic highly valued■ 30% of services for RH/FP■ Absenteeism/turnover
decreased over 18 months – estimated $3 return for every $1 invested
■ Quantitative survey/focus groups – improved attitudes toward management
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What’s different in this CSR approach for the non-health sector?□ Workplace health programs are NOT new
BUT Now:□ There are sufficient regulatory
mechanisms (“CSR System”)… and more opportunities for influencing the system
□ ESD leverages the new business context and structures based on:New incentives…New accountability systems…Better program models…Increased sustainability
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The CSR System
- Global Reporting Initiative- U.N. Global Compact- Calvert Women’s Principles
- Global Business Coalition on HIV/AIDS, TB and Malaria - Business for Social Responsibility - UN Global Compact
- United Nations Global Compact- Equator Principles (Private Banks)- Calvert Women’s Principles- NGO standards groups (Ag, Electronics, Toys, Mining)- Industry Associations- IFC/World Bank
- Verité- COVERCO- ITS, SGS, STR- Rainforest Alliance- Fair Trade Labeling- Retailer/Brand compliance staff- Sustainable Agricultural Network
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So why hasn’t business done more in RH/FP & women’s health?
There was no Business Case:
■ No incentives■ No enforcement■ No practical experience■ No data on benefits
Women’s health has not been a toppriority in the supply chain of corporations
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1. The Corporate Structure Model
Unilever Tea Tanzania Ltd
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How has ESD leveraged Unilever Tea’s structures?□ Launched partnership in 2008 to improve UTT
peer education program and health services
□ Linked into UTT’s business needs, CSR codes, and existing UTT structure
□ Piloted “Healthy Images of Manhood” (HIM) approach at workplace■ First male engagement program tailored to the
needs of the workplace■ Furthered ESD priorities in gender and FP-HIV
integration
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Background on Unilever Tea Tanzania□ Unilever strong commitment to CSR and
employee health■ 6000 employees, 25,000 dependents, 100,000+
in surrounding rural community■ HIV is a major concern - 21% of its people in
region are HIV(+)
□ Unilever Health system■ Full service hospital and 12 dispensaries■ HIV/AIDS Care and Treatment Center, VCT■ Family planning and maternity care■ 160 worker Peer Health Educators
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Impact at Unilever Tea□ FP services, not previously offered in UTT HIV
services, show uptake in FP by HIV clients:■ 17 new FP clients and 70 repeat visits Jan-June
2009
□ Slow increase overall of new FP clients:■ 16/month Jan-June 2009 compared to an average
of 11/month for Jan-June 2007
□ 122,492 male and 5,321 female condoms distributed by HIM-trained PHEs over 17 months
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How had ESD leveraged corporate structures for HIM? □ Through Unilever
■ Scale Up: UTT has expanded HIM training to 50 new PHEs (75 trained in total), managed by UTT project coordinator■ Replication:Unilever Tea Kenya to incorporate HIM into current peer educator program
□ Through other business structuresKenya business groups to incorporate HIM into existing workplace programs
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2. Global Business Association Model
Business for Social Responsibility (BSR)
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2. How is ESD leveraging global business associations for RH/FP?
□ The BSR health initiative: HERproject (“Health Enables Returns”):■ In 5 countries and 30 factories to date■ 9 major brands and long-term influence
on 250 BSR members and their suppliers■ “Return on Investment” data – business
case■ Women’s health programs designed for
the factory
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Who is Business for Social Responsibility?
•World’s premier CSR business organization•Companies look to BSR on CSR guidance
Nearly 100 Staff in Asia, Europe, and North America:
San Francisco New York Paris Beijing Guangzhou Hong Kong
250 Corporate Members : Apple AT&T BP Caterpillar Citigroup The Coca-Cola Company Dell Ford Motor Company Gap GE GlaxoSmithKline Goldman Sachs Hitachi Home DepotHP IKEA Levi Strauss & Co.
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What is impact of HERproject?
❑ BSR’s primary technical partner:▪ Global TA to BSR on model,
RH/FP programs and ROI and NGOs in Egypt & Pakistan
❑ HERproject impact:▪ Broad dissemination of model
through BSR ▪ Planned expansion in Pakistan▪ New $1 grant from Swedish
development agency▪ Scalability/Replicability–
workplace model tested widely
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3. Global Standard-Setters Model
The Calvert GroupVerité
Brand codes of conduct framed at the Lotus jeans factory in Egypt
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How has ESD leveraged standards-setters in the CSR system?
■ The Calvert Group□ A leading financial firm specializing in
socially responsible investments.□ Launched the Calvert Women’s Principles
for corporations in 2006
■ Verité□ A leading NGO that monitors factories and
trains monitors□ Works in 60 countries, operates a global
system for training monitors, and has conducted 1000s of workplace audits
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What is ESD’s role in the Women’s Principles?
□ The Women’s Principles launched in 2006, required further company guidance and performance indicators
□ ESD role: Providing TA in the re-drafting of standards and development of guidance and indicators
□ Impact: The UN Global Compact to adopt the Women’s Principles – a stakeholder process for adoption launched in June 2009
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How is ESD working with Verité?□ ESD provides TA to Verité in two areas:
■ Training of workplace monitors: ESD is helping to integrate RH/FP and health into compliance program of monitors
■ Standards for Monitor Trainings (US State Department process): ESD is providing input in global accreditation standards for all monitors worldwide to ensure inclusion of RH/FP & women’s health in training curricula
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Leveraging all parts of the CSR System for RH/FP & Women’s Health
- ROI Studies/Methodology- “Business Case” data- Male Engagement “HIM” model for workplace
- Practical Models for Factory programs-“How-to” implementation guides for suppliers/NGOs- Lessons learned
- Guidance and compliance metrics for Women’s Principles- RH/FP input on U.S. State Department monitors accreditation standards
- RH/FP into monitor training curricula- Data on country laws relating to women’s health