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substitute product Okara or Soy Pulp is a pulp consisting of insoluble parts of the soybean[1] which remains after pureed soybeans are filtered in the production of soy milk and tofu.[2] It is generally white or yellowish in color. It is part of the traditional cuisines of Japan, Korea, and China, and since the 20th century has also been used in the vegetarian cuisines of Western nations. Composition Okara that is firmly packed consists of 3.5 to 4.0% protein, 76 to 80% moisture and 20 to 24% of solids.[1] When moisture free, okara contains 8 to 15% fats, 12 to 14.5% crude fiber and 24% protein, and contains 17% of the protein from the source soybeans.[1] It also contains calcium, iron, and riboflavin.[citation needed] Production Typically, okara is a food by-product from tofu and soy milk production.[2] In 1983 it was estimated that the annual yield for okara in Japan was approximately 70,000 metric tons.[3] Due to its high moisture and nutrient content, okara is highly prone to putrefaction.[3] Uses Unohana, a typical Japanese dish made from okara Vegan okara burgers Okara in a sieve Human consumption While relatively flavourless when eaten on its own, it can be used in stews such as the Korean biji-jjigae (비비비비),photo or in porridges. It's also used as an addition to baked goods such as breads, cookies and muffins, and can serve to create a crumbly texture in these foods. [4] In Japan it is used in a side dish called unohana (비비비),photo which consists of okara cooked with soy sauce, mirin, sliced carrots, burdock root and shiitake mushrooms. Occasionally unohana is used as a substitute for the rice in sushi.[5] Okara can also be fermented with the fungus Rhizopus[4] (Rhizopus oligosporus) to make okara tempeh[4] (called tempe gembus in Indonesian). Okara tempeh can also be made using a tempeh starter.[6] Additionally, okara can be used in the preparation of other types of presscake tempehs that utilize ingredients such as brown rice, bulgur wheat, soybeans and other legume and grain combinations.[7]Okara is also eaten in the Shandong

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soyabean

Transcript of Mrp

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substitute product

Okara or Soy Pulp is a pulp consisting of insoluble parts of the soybean[1] which remains after pureed soybeans are filtered in the production of soy milk and tofu.[2] It is generally white or yellowish in color. It is part of the traditional cuisines of Japan, Korea, and China, and since the 20th century has also been used in the vegetarian cuisines of Western nations.

Composition

Okara that is firmly packed consists of 3.5 to 4.0% protein, 76 to 80% moisture and 20 to 24% of solids.[1] When moisture free, okara contains 8 to 15% fats, 12 to 14.5% crude fiber and 24% protein, and contains 17% of the protein from the source soybeans.[1] It also contains calcium, iron, and riboflavin.[citation needed]

Production

Typically, okara is a food by-product from tofu and soy milk production.[2] In 1983 it was estimated that the annual yield for okara in Japan was approximately 70,000 metric tons.[3] Due to its high moisture and nutrient content, okara is highly prone to putrefaction.[3]

Uses

Unohana, a typical Japanese dish made from okara

Vegan okara burgers

Okara in a sieve

Human consumption

While relatively flavourless when eaten on its own, it can be used in stews such as the Korean biji-jjigae (비지찌개),photo or in porridges. It's also used as an addition to baked goods such as breads, cookies and muffins, and can serve to create a crumbly texture in these foods.[4] In Japan it is used in a side dish called unohana (卯の花),photo which consists of okara cooked with soy sauce, mirin, sliced carrots, burdock root and shiitake mushrooms. Occasionally unohana is used as a substitute for the rice in sushi.[5] Okara can also be fermented with the fungus Rhizopus[4] (Rhizopus oligosporus) to make okara tempeh[4] (called tempe gembus in Indonesian). Okara tempeh can also be made using a tempeh starter.[6] Additionally, okara can be used in the preparation of other types of presscake tempehs that utilize ingredients such as brown rice, bulgur wheat, soybeans and other legume and grain combinations.[7]Okara is also eaten in the Shandong cuisine of eastern China by steaming a wet mixture of okara that has been formed into blocks of zha doufu literally "tofu from (soy) sediment/residue"), also known as xiao doufu or cai doufu,( literally "little tofu" or "vegetable tofu").[8] Often the dish is made directly from ground soybeans without first turning it into okara. The texture of this dish vaguely resembles polenta.The product is sometimes used as an ingredient in vegetarian burger patties. Additional uses include processing into a granola product, as an ingredient in soysage and as an ingredient in patés.[4] The majority of okara in

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poorer countries is used as food.[1]

Livestock consumption

Okara is also used as livestock fodder[9] for hogs and dairy cattle, and most of the product from soymilk dairies and tofu shops in the United States and Japan is used in this manner.[1] It is often fed along with silage or hay, or blended in a mixed ration.[9] As a significant byproduct of soy milk and tofu manufacturing, okara is commonly used as animal feed since its production usually exceeds demands for human consumption. For this reason, it is not uncommon for tofu and soymilk factories to be located close to animal farms in many Asian countries.

In pet food

The product is also utilized as an ingredient in pet foods.[4]

In compost

Okara is sometimes added to compost to add organic nutrients and nitrogen.[4]

Products

Okara is also the raw material used to make soy yarn. In Japan, okara is used to manufacture biodegradable cat litter.

Soybean/Meal

India is the one of the leading producer of the soybean follow by USA, Brazil, China and Argentina. In India, soybean ranks third in oilseeds after groundnut and rapeseed/mustard. Soybean is considered to be a most economical and valuable agricultural commodity as, it has good adaptability towards a wide range of soil and climate. On an average dry matter basis, Soybean contains about 40% protein and 20% oil. Soybean is very nutritious - the protein and oil components in soybean are not only in high quantity but also in high quality. Soya oil contains high proportion of unsaturated fatty acids, so it is healthy oil.

In India Madhya Pradesh (M.P.) is the leading state in producing soybean followed by Maharashtra, Rajasthan and Uttar Pradesh. On average, Madhya Pradesh produces 74 percent of India's total soybean crop; Maharashtra, 13 percent; and Rajasthan, 10 percent.

KOMAL AMIN EXPORTS PVT LTD has been very active in the export of Soybean & Soybean Meal from India. We have presence in the Soybean belt in M.P., Rajasthan and Maharashtra. KOMAL AMIN EXPORTS PVT LTD has its sourcing from Soybean Processors in M.P., Rajasthan, and Maharashtra. Komal Amin Exports Pvt ltd is exporting to various destinations in Middle East and Far East. KOMAL AMIN EXPORTS PVT LTD’s dealing with major buyers include multi-national trading companies, feed traders and end users.

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We export to:

• Vietnam, Japan, Indonesia, Malaysia, South Korea

• Europe

• Middle East

Our efforts have gained us prestigious awards from SOPA under highest manufacturer exporter category ( for the 9th consecutive year ) . The Company has been awarded by GLOBOIL as the Highest Exporter of Oil meals Five times in last seven years.

OUR EXPORT PRODUCTS

TVP Soya Granules

TVP Soya Chunks

Defatted Soya Flour - Untoasted (Enzyme Active)

Defatted Soya Flour - Toasted (Enzyme Inactive)

Soya Lecithin (Liquid) - Food Grade

Soya Lecithin Liquid (Industrial Grade)

Soyabean Meal

Soyabean Grits

Rapeseed Meal

Product Specifications

Specifications of Soybean

Parameters Specifications

Protein (N X 6.25) 50% Min

Moisture 07-10%Max

Fat 1.20% Max

Ash 6.50%Max

Crude Fiber 2.50 4.00% Max

Sand & Silica 0.40%Max

Urease Activity \Min at 30°C 0.05 -0.20 Mgn/g

P.D.I. 20-35% Min

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Microbial Analysis

Total Plate Count / g 50,000

Coliforms / g 10 Max

E. Coli. /g Absent

Yeast & Moulds /g 100 Max

Salmonella / 25 g Absent

Specifications of Indian Soyabean Meal

Parameters Specifications

Protein 12% Max.

Moisture 1.25% Max.

Oil Content 2.5% Max.

Sand & Silica 6% Max.

Fiber 0.3mg/g Max.

Urease Activity-At 30oC 46% Min.

soybean exports register 56% growth in February

Mar 8, 2013, 04.01PM IST

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INDORE: Exports of Soybean meal during February, 2013 was 5,77,589 tones as compared to 3,70,524 tonnes in February, 2012 showing an increase by 55.88% over the last year.

Citing the reason behind it, spokesperson & co-ordinator, Soybean Processors Association of India ( SOPA), Rajesh Agrawal, said, "Countries like Iran are constantly buying soybean from India. Moreover, Japan and other traditional destinations like Japan and South-East Asia have also been buying soybean from the country on a regular basis, which has finally resulted in the growth in exports."

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However, on a financial year basis, the export during April 2012 to February 2013 is 31,13,651 MT as compared to 34,52,791 MT in the same period of previous year showing a decrease of 9.82%. Again, during current oil year, (October - September), exports during October 2012 to February 2013 is 22,76,573 MT as against 23,23,939 MT last year, which is marginally lower by 2%.

Reacting on it, Agrawal said, "It was due to the fact that the first three months of the current oil year saw low availability of Soybean, coupled with other problems like high price and low margins which resulted in low arrivals". However, he hoped that the current oil year should end with a positive note.

http://www.spectrumcommodities.com/education/commodity/statistics/soybeans.html

Soybeans - World Supply and Demand Summary

To view a table of this data, click here. To view the data on an individual country, click on that country's name.

United States

The United States is the largest producer of soybeans in the world, averaging a production of 69,682 TMT of beans. The United States is also the world's largest consumer of soybeans, sitting at an average annual consumption of 45,313 TMT. In the importing arena, the United States, on average, imports 132 TMT, which is a relatively insignificant amount. However, the United States exports 24,168 TMT, ranking the U.S. as the world's largest exporter of soybeans. The U.S. also has the highest average ending stock in the world with 6,933 TMT.

U.S. soybeans are grown throughout the Midwest, with major growing areas encompassing Illinois and Iowa. Minor growing areas surround these states, with further minor production coming from the lower Mississippi river valley and the eastern seaboard. Soybean plantings begin around the first of May and run through the end of June. Soybeans can then be expected to begin flowering around the first of July and will continue to do so through the end of August. Bean harvest will begin around the end of September and will run through the end of November.

Brazil

Brazil is the second largest producer of soybeans in the world, averaging 30,236 TMT of bean production. Brazil is also the second largest consumer of soybeans in the world, with an average consumption of 22,779 TMT per year. Brazil also imports an average of 893 TMT. Brazil is the second largest exporter of soybeans, exporting an average of 8,363 TMT per year. Brazil's ending stocks average is 586 TMT of beans.

Small pockets of soybeans are grown throughout south-central Brazil, with the main production areas

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located in the southeastern region of the nation. The state of Rio Grande do Sul produces 27 percent of the nations total soybeans, with the state of Parana producing a total of 21 percent of Brazilian beans. In Brazil, soybeans are planted from mid-October through the end of December. The plants then flower from mid-January until mid-February. Bean harvest begins around the first of March and will generally run through the end of May.

Argentina

During the course of an average year, Argentina produces 17,547 TMT of soybeans, ranking them as the third largest producer of soybeans in the world. Argentina is also the fourth largest consumer of soybeans in the world, with average consumption of 14,810 TMT. Argentina imports only a relatively small amount, 451 TMT, but it is the third largest exporter of soybeans in the world, with average exports of 3,101 TMT. Average ending stocks in Argentina are 463 TMT.

Soybeans in Argentina are grown in the northern regions of the nation. The province of Santa Fe produces the majority of soybeans in the nation, with 40 percent of the nations total bean output. Soybeans in Argentina are planted from the beginning of November through the end of December. Flowering occurs primarily during the month of February, with harvest running through the months of April and May.

China

China is the fourth largest producer of soybeans in the world, averaging14,656 TMT of beans produced per year. Average yearly bean consumption is 18,267 TMT, making China the third largest consumer of soybeans in the world. On average, China imports 4,373 TMT of beans, ranking them as the third largest importer of soybeans in the world. China, on average, exports 224 TMT of beans. Ending stocks for China are 1,881 TMT per year, ranking them second in world ending stocks.

Soybeans in China are grown mostly in the eastern regions of the nation, with the province of Heilongjiang accounting for 33.3 percent of the nations total production. Generally, soybeans are planted from the first of April through the end of May. Harvest then runs from the beginning of September through the end of October.

India

India is the fifth largest producer of soybeans in the world, with average production of 4,809 TMT of soybeans. Average consumption in India is 4,812 TMT of soybeans, giving them the rank of sixth largest consumer of beans in the world. India is primarily a closed economy in the soybean arena. India's imports average a mere 8 TMT, while exports average 0 TMT. Average ending stocks in India are 68 TMT.

The Majority of all the soybeans in India are grown in the province of Madhya Pradesh. Alone, this province produces 81 percent of all the soybeans grown in India. The remaining growing areas are centered around Madhya Pradesh, which lies in the center of the nation. In most of India, soybeans are planted from the first of June through the end of August. Soybeans will then begin to flower and develop pods during the time span of mid-July through mid-October. The harvest will then take place from mid-September through the end of December.

Paraguay

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Paraguay is the sixth largest producer of soybeans in the world, with average production of 2,535 TMT. Of this amount, Paraguay consumes only a small portion of the total production, averaging 731 TMT of soybean consumption. Paraguay is not an importer of soybeans, however, they do export a great deal. Average exports for Paraguay are 2,083 TMT, ranking them as the fourth largest exporter of soybeans in the world. Due to the fact that Paraguay exports such a high percentage of their total production, ending stocks have a very low average of only 8 TMT.

In Paraguay, soybeans are grown in the southern most region of the country, with the major growing area occupying a belt along the southeast border of the nation. Soybeans in Paraguay are planted from the first of October through the end of December. Harvesting begins around the first of March and runs through the end of June.

Canada

Canada is the seventh largest producer of soybeans in the world, with average yearly production of 2,339 TMT. Canada consumes an average of 2,026 TMT. With their large production relative to their consumption, Canada is one of the smallest importers of beans in the world, averaging a yearly importation of 224 TMT. Canada's high production to consumption ratio also lends itself to large exports. Canada ranks fifth in world exports, averaging 723 TMT per year. As far as ending stocks, Canada ranks right in the pack, placing eighth in the world with an average of 143 TMT.

Canada's one major growing area for soybeans is in the southern most region of Ontario, along the shore of Lake Erie. Here the beans are planted from the first of May through the end of June, they flower from the first of July through the end of August, and they are harvested from the mid-September through mid-November.

Italy

Italy is the tenth largest producer of soybeans in the world, averaging a yearly production of 887 TMT. Italy, also on average, consumes 1,768 TMT. Imports and exports for Italy average 893 TMT and 12 TMT of soybeans respectively. Ending stocks average 164 TMT in Italy.

In Italy, soybeans are produced in the northern regions of the country, with the province of Veneto accounting for 37 percent of the nations total soybean production. Italian soybeans are planted from the end of April through the end of May, and harvest runs from the first of October through the end of November.

Information provided courtesy of the USDA Economic and Statistics System and the USDA/NOAA Joint Agricultural Weather Facility.

South Korea

South Korea imported about $25 billion in agricultural goods in 2011, 4.9 percent of all its imports. Agricultural exports were $4 billion. The United States is the chief exporter to Korea, supplying a range of products, with corn, meat, hides, soybeans, milling wheat, and cotton among the major items. U.S. agricultural exports to South Korea Excel icon (16x16)amounted to almost $7 billion in 2011. Other important suppliers include:

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China: Feeds from starch and brewing residues, frozen and preserved vegetables, rice, processed foods, soybeans

Australia: Beef, wheat, sugar, dairy products

European Union (EU-27): Pork, wine, processed foods, dairy products

ASEAN (Association of Southeast Asian Nations): Rubber, palm oil, bananas, oilseed meals

Brazil and Argentina: Soybeans, soymeal, soyoil

New Zealand: Beef, dairy products, kiwifruit

Exporter shares of South Korea's agricultural imports

The Changing Pattern of Korea's Agricultural Imports

Agricultural imports play a vital role in supplementing South Korea's domestic supplies of food, feed, and raw materials for processing. As the country became increasingly industrialized and labor costs rose, South Korean agriculture abandoned production of many crops, such as wheat, millet, sorghum, and cotton. The small production of barley, soybeans, and corn relies heavily on government subsidies and protectionist trade policies. To keep the livestock, flour milling, and export-oriented industries of textile, garment, and leather goods in operation, Korea has to import large quantities of feed grains, soybeans, wheat, cotton, and hides.

This import pattern prevailed from the 1960s until the late 1980s. Since then, new markets have emerged, in part because of changes in economic structure and reduced trade barriers. Korea's food sector increasingly reflects trends seen in developed economies, in which convenience, attractive marketing, and variety are key attributes; and animal products and processed foods and beverages become steadily more important in overall food consumption. As a result, with the help of reduced trade barriers, Korea imports a new set of products, and these emerging commodity markets offer opportunities to U.S. exporters.

U.S. Trade With South Korea

The United States has been the chief source of Korea's agricultural imports for decades. A close trade relationship goes back to 1955, when U.S. grain exports under Public Law 480 (P.L. 480) began-first as grants and then extended to include credits and cash. By the early 1980s, when the final shipments under P.L. 480 were delivered, South Korea was a top commercial market for U.S. agricultural products. In 2011, South Korea was the fifth-largest U.S. market overseas, purchasing $6.97 billion in agricultural exports. Bulk and intermediate inputs for processing-such as cotton, hides, wheat, coarse grains, and soybeans-remain important. In general, barriers against these input products are low, but the potential for trade growth is also low.

On the other hand, Korea's market for agricultural items that are ready, or almost ready, for consumers to use shows great promise. Trade barriers are generally high, and third-country competition can be

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fierce, but U.S. exports offer attributes that Korean consumers want: low price, high quality, convenience, attractive packaging. U.S. exports of consumer-ready products increased greatly during the 1990s, as trade barriers fell and consumers' incomes increased. Consumer-ready U.S. agricultural exports rose from about $250 million in 1990-about 9 percent of total U.S. agricultural exports to Korea-to about $760 million in 1997 (27 percent of the total). These exports were affected more severely by Korea's economic crisis in 1998 than were bulk and intermediate exports. U.S. consumer-ready exports dropped to about $385 million in 1998, and their share of total U.S. exports to Korea in 1998 dropped to 17 percent.

The rapid recovery of Korea's economy lifted U.S. consumer-ready exports to more than $1.4 billion in 2003-49 percent of total U.S. agricultural exports to Korea. Trade in beef disappeared in 2004 because of the discovery of a case of Bovine Spongiform Encephalopathy (BSE, or "mad cow" disease) in a U.S. cow at the end of 2003. In addition, poultry meat exports to South Korea suffered from a temporary embargo on trade in 2004 after an outbreak of Avian Influenza in the United States. Oranges, orange juice, frozen vegetables-especially french fries-sweet corn, and a large variety of processed foods and beverages make up the rest of this trade. Trade in these products continues to grow as Korea's economy expands. They represented 37 percent of U.S. agricultural exports to Korea in 2011.

Consumer-ready agricultural exports, United States to South Korea

U.S. Agricultural exports to South Korea, by percent of total value, 2011

chart data

U.S. Agricultural exports to South Korea, by percent of total value, 2003

chart data

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Among South Korea's leading agricultural exports to the United States in 2011 were ramen (instant noodles), pears, and bean pastes, with U.S. agricultural imports from South Korea Excel icon (16x16) totaling $333 million.

References

The Foreign Agricultural Service (FAS) Office in Seoul, South Korea, provides information and links about Korean agricultural trade.

Food and Agriculture Import Regulations and Standards 16x16 - PDF is an annual FAS report that details current Korean rules affecting imports.

Exporter Guide PDF file is an annual FAS report that discusses Korea's markets and how exporting firms do business there.

http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Exporter%20Guide_Seoul%20ATO_Korea%20-%20Republic%20of_11-2-2011.pdf

Last updated: Wednesday, January 30, 2013

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Home > Soybean Producers Unite to Support Pork Exports

Soybean Producers Unite to Support Pork Exports

Feb. 16, 2010 Jim Herlihy

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Seeing U.S. pork exports dampened by a sluggish global economy, hog prices stuck below breakeven levels and access issues in key markets, soybean producers banded together at the end of 2009 to underwrite an aggressive U.S. Meat Export Federation (USMEF) initiative to bolster pork exports and improve the economic outlook for one of its most valuable customers, the U.S. pork industry.

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Seeing U.S. pork exports dampened by a sluggish global economy, hog prices stuck below breakeven levels and access issues in key markets, soybean producers banded together at the end of 2009 to underwrite an aggressive U.S. Meat Export Federation (USMEF) initiative to bolster pork exports and improve the economic outlook for one of its most valuable customers, the U.S. pork industry.

While the full impact of this “Pork Stimulus Package” will not be known for several months, the early indications are that this joint effort by the Minnesota Soybean Research and Promotion Council (MSR&PC), Nebraska Soybean Board, South Dakota Soybean Research and Promotion Council and United Soybean Board (USB) will provide a boost for the industry in several key export markets in 2010.

The Minnesota contingent (MSR&PC) got the ball rolling by volunteering to invest an additional $800,000 toward USMEF promotions in Japan and Mexico at the end of 2009 and the first quarter of 2010. The Nebraska Soybean Board soon stepped forward with a commitment of $200,000 toward the same Japan/Mexico effort. The Pork Stimulus Package gained further momentum when USB added $250,000 for pork marketing programs in South Korea and the South Dakota Soybean Research and Promotion Council made an additional investment of $100,000.

“Our leadership identified pork exports as a key factor in our industry’s success. So we turned to USMEF and challenged them to present us with an emergency proposal that would make an immediate impact – and they met that challenge exceptionally well,” said MSR&PC Executive Director Jim Palmer. “But knowing that more money would still be needed, we reached out to the national program and to our peer organizations for additional funding and we were very impressed and appreciative of what USB, Nebraska and South Dakota were able to contribute.”

Together, these organizations contributed $1.35 million in soybean checkoff funding to support pork marketing programs in the three key international markets. The purchasing power of the soybean industry’s investment will actually exceed $4 million because USMEF is able to use these funds to leverage support from the USDA’s Market Access Program and Foreign Market Development program, third-party contributions and other non-checkoff funds.

The three countries targeted for the additional funding are Mexico and Japan, the top two markets in both volume and value for U.S. pork, and South Korea, which is sixth but offers considerable potential for growth. Even though pork exports were affected globally by the economic downturn and concerns related to the H1N1 virus, U.S. exports to Japan for 2009 are on pace to match the all-time single-market value record (set in 2008) of $1.54 billion, and exports to Mexico have already set a new yearly volume record and should easily surpass this market’s previous value record of $692 million (also set in 2008). South Korea was severely affected by the economic downturn, but still imported more than 213 million

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pounds of U.S. pork valued at more than $200 million in the first 11 months of 2009.

Pork Back Ribs a Big Hit

One of the key marketing initiatives funded by the additional soybean industry support is the introduction of U.S. pork back ribs in Japan. The product drew immediate interest from key Japanese buyers and major national retailers. USMEF took an innovative approach to the rollout, working with cooking instructors and chefs to develop recipes that worked in Japanese kitchens and fit with local cuisine.

At the foodservice level, USMEF conducted a baby back rib promotion with Guru Navi Gourmet Navigator, Japan’s most popular restaurant Web site, which draws more than 850 million visitors per month. Many of the restaurants participating in this promotion decided to add pork back ribs to their permanent menus.

The introduction of U.S. pork back ribs in Japan also has been an unqualified retail success, with more than 1,500 of the country’s supermarkets now selling them. When year-end results are tabulated, the USMEF staff in Tokyo expects to have sold about 220,000 lb. of back ribs during December holiday promotions alone and about 660,000 lb. in the fourth quarter of 2009.

Pork Sales in Mexico Climb

One promotion at 20 San Francisco de Asis supermarkets in Merida and Campeche in southern Mexico boosted sales of four targeted pork cuts (pork Milanesa, boneless and bone-in pork legs, and pork shoulder/picnic) by 155,620 lb. – a 28.6% increase over the previous year’s sales in the same period from Thanksgiving through New Year’s. The stores sold just under 700,000 lb. of U.S. pork during the promotion.

USMEF-Mexico sponsored in-store demonstrators to enable shoppers to sample products, and provided incentives for volume purchases: a 2010 pocket calendar for all purchasers and a 2010 kitchen calendar with monthly pork recipes for those who bought a minimum of 5 kilos (11 lb.) of U.S. pork.

Mexico’s fourth-largest retailer, Chedraui, participated in a similar promotion with 46 of its supermarkets in eastern and southern Mexico. The promotion moved nearly 2.4 million pounds of U.S. pork, an increase of almost 143,000 lb. (6.3%) over last year. The cuts targeted for promotion at Chedraui were bone-in and boneless pork loins, pork kabobs, pork steak and chopped pork.

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Another holiday promotion at 82 Commercial Mexicana supermarkets throughout the country sparked an 8.6% jump in sales of boneless pork leg and pork Milanesa, equaling a sales increase of 26,525 lb. over the previous year for a total of nearly 340,000 lb. during the promotion.

Korean Pork Sales Recover

While exports to South Korea are still below their 2008 pace, they have recovered nicely in recent weeks. Fueled by a USMEF advertising campaign aimed at establishing U.S. pork as a year-round entrée and other successful fine dining and quick service restaurant promotions, November pork exports to Korea reached their highest level since April at $20.4 million. This was 25% above the October total and more than 80% above the monthly values achieved in September and August.

Highlighting the attributes and benefits of U.S. pork, USMEF-Korea launched a “Pork Story” Web site. A drawing to win free pork products drew more than 500 consumer applications within two weeks, with many posting their own recipes using U.S. pork and recommendations for restaurants serving U.S. pork. Many of the winners posted follow-up notes describing how they prepared – and enjoyed – their U.S. pork dinners.

Among the program activities in progress and planned for the coming weeks, USMEF-Korea will be collaborating with retail giant E-Mart on a promotion at 124 outlets and tasting demonstrations at 15 of E-Mart’s best-selling stores, for a total number of 150 sample demonstration days. While USMEF will produce 15,000 give-away items for the promotion, E-Mart will absorb the cost of printing U.S. pork promotion information on its regular sales inserts. Additionally, a new U.S. pork cookbook is being developed.

“As the United Soybean Board looked for funding opportunities that would deliver a strong return on investment, the additional pork marketing efforts in Korea really stood out,” said USB Chief Executive Officer John Becherer. “For the soybean producers who establish our funding priorities, it all comes down to getting a strong return on their investment by increasing demand for our product. Stimulating pork exports to Korea certainly fulfills that objective.”

Jim Herlihy

VP of Communications

U.S. Meat Export Federation

email: [email protected]

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Exports in South Korea decreased to 42327 USD Million in February of 2013 from 45680.65 USD Million in January of 2013. Exports in South Korea is reported by the Ministry of Knowledge Economy. Historically, from 1966 until 2013, South Korea Exports averaged 10298.96 USD Million reaching an all time high of 48950.11 USD Million in July of 2011 and a record low of 14.75 USD Million in January of 1966. South Korea relies largely upon exports to fuel the growth of its economy. The most important exports are finished products such electronics, semiconductors, LCD panel, mobile phone, computers related, television, motor vehicle, steel, ships and petrochemicals. Main export partners are China, European Union, U.S. and Japan. This page includes a chart with historical data for South Korea Exports.