MPrep Presentation
15
Transcript of MPrep Presentation
Toni MaravigliaFounder and [email protected]://mprep.co.ke
EMIS Data 2011: Provided by the Kenyan Ministry of Education
Education Crisis in Kenya
9 Million Registered in Primary school
32% move to secondary school
<10% to College
<5% graduate from uni
What happens?
Why Kids Fail
Students receive little feedbackNo access to quality resources
Why Kids Fail
School
Students
Teachers
Parents
Gov’t
Interaction and information shared amongst educational stakeholders is next to nil
Data isn’t shared until it’s too late
MPrep’s Solution
Individualized Feedback
Why does a
mammal’s red blood
cell have no nucleus?
1) Never had one
2) Lost in its
development3) Not a true cell
4) Never needed
one
Back < REPLY > Next
INCORRECT. A
mammal’s red blood
cell had a nucleus in
the beginning of its
development, but it
was lost to make
room for
hemoglobin.
Back < REPLY > Next
Content-Aligned Quizzes and Tutorials
MPrep’s Solution
You have received
80% on this quiz.
You are ranked
5/101 at Baba Dogo
and 239/1,234 in
Nairobi.
Reply with Fert1 for
next quiz.
Back < REPLY > Next
Self-Assessment & Competition
Value added for KIDS• Access to quality• Self-evaluation• Fun
Value Added
DATA’S POWER- Individual assessment- Adapt teaching- Compete
PARENTS
TEACHERS
SCHOOLS
GOV’T
Value Added
Time Money Communication
120h/Year
$15/child/year
Our Market and Revenue Model
MARKET
+ 30,000 schools+ 85% 1 teacher with web access+ 75% Class 7+8+ ALL want data
= 18,000 schools
+ 360,000 parents+ 1.8 Million students
= 2 Million Impacted
Subscriptions – 85% Sliding price
Premium & BasicSchools & Parents
Quizzes – 15%25¢ each
Marketing and Sales: Strength of Our Database and Network
Referrals- 100% conversion of early adopters- 5 referrals for every subscription
Database + Network- 4,000 questions, 16,000 explanations- Academic pulse of country- KEPSHA partnership
School Partnerships- Began at 15 schools- Now >4,000 students at >84 schools in every region of Kenya
Roadmap to 2014
Jun-12 Dec-12 Dec-13 Dec-14
SMS Web Smartphone Analytics
Students: 5,000Rev: 562,000 KSh
$6,600 USD
Students: 20,000Rev: 6.14M KSh
$86,000 USD
Students: 100,000Rev: 46.9M KSh
$552,000 USD
Students: 500,000Rev: 211.7M KSh
$2.94M USD
Where the $ Goes
47%
38%
15%
Marketing & DevelopmentPersonnel
Other
IMPACT- Academic
(goal is > 20% increase in exam scores)
- Societal
2012Asking: $35,000
to close our $100K seed round
People Behind MPrep
Educational Engine- Toni Maraviglia, CEO- Mike Milanya, Content Director- 13 Content Designers
Technical Wizards- Kago Kagichiri, Lead Developer- Duncan Washington, Developer
Operational Ninjas- Chris Asego, Operations Director- Peter Sereti, Sales Manager- Isaac Kosgei, Associate
Advisors
- Wendy Kopp, Teach For America
- Chaula Gupta, TFA- Sam Gichuru, Nailab- Shabnam
Aggarwal, Pearson- Salim Amin, A24
Media- Joseph
Karuga, KEPSHA- Lydiah
Muchemi, Ministry of Education
Toni MaravigliaFounder and [email protected]://mprep.co.ke
