MP512ST / MP522ST Product Introduction. BenQ Confidential (4/01/2008) 2008, BenQ Corporation Agenda...
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Transcript of MP512ST / MP522ST Product Introduction. BenQ Confidential (4/01/2008) 2008, BenQ Corporation Agenda...
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Agenda Market update Product Concept Target Segment STP & Value proposition Specification briefing Product features Competitor analysis
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Projector Resolution Trends
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SVGA XGA WXGA SXGA/SXGA+ 480p 576p 720p 1080p
1080p 17035 82058 114514 220426 407997 603534 784283
720p 299317 348232 497224 608692 831184 1087746 1362455
576p 16245 4384 8747 13699 20604 25900 29008
480p 181694 111787 93184 67900 38222 11053 12239
SXGA/SXGA+ 31835 37296 122078 230318 378578 461274 502814
WXGA 15783 46211 209975 441024 596017 678213 717329
XGA 2752597 3451321 4214910 4823762 5471349 5941766 6249339
SVGA 1754372 1425398 935946 800570 812644 1042832 1368131
2006 2007 2008 2009 2010 2011 2012
(DTC, 2008-Feb).
54% 63% 68% 67% 64% 60% 57%
35% 26% 15% 11% 9% 11% 12%
6% 6% 8% 8% 10% 11% 12%
The XGA is still the mainstream trend in business projector market, SXGA still occupied around 10% of overall market share, ranking 2nd.
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Projector Brightness Trends
(DTC, 2008-Feb.)
38% 39% 40% 49% 50% 54% 54% 53%
20% 20% 21%
19% 17% 12% 12% 11%
21% 18% 18% 17% 16%25% 25% 26%
10% 9% 7% 6%7% 8% 10% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
06-Q1 06-Q2 06-Q3 06-Q4 07-Q1 07-Q2 07-Q3 07-Q4
< 500 500 to 999 1000 to 1499 1500 to 1999 2000 to 2499
2500 to 2999 3000 to 3499 3500 to 3999 4000 to 4499 4500 to 4999
5000 to 5999 6000 to 6999 7000 to 9999 10000 to 14999 15000+
2000 ~ 2499 Lumens is considered as mainstream projector, the MP512ST and MP522ST belong to the mainstream category.
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Market Growth Trend
Short Throw : A New Projector Era is Coming
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Projector Short Throw Trends (Mirror Type vs Lens Type)
(Techno, 2008-Feb.)
38% 39% 40% 49% 50% 54% 54% 53%
20% 20% 21%
19% 17% 12% 12% 11%
21% 18% 18% 17% 16%25% 25% 26%
10% 9% 7% 6%7% 8% 10% 13%
k unitsEngine type 2006 2007 2008e 2009e 2010e 2011e 2012eMirror type 3 9 45 80 180 340 610
60.0% 24.3% 51.1% 43.6% 42.9% 43.0% 50.4%Lens type 2 28 43 104 240 450 601
40.0% 75.7% 48.9% 56.4% 57.1% 57.0% 49.6%Total 5 37 88 184 420 790 1,211
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%※ 1 枚でもAspherical Mirror を使用している場合はMirror type にcount している
% of Short Throw Projector
% of Short Throw Projector
% of Short Throw Projector
Breakdown by Engine type
0
100
200
300
400
500
600
700
2006 2007 2008e 2009e 2010e 2011e 2012e
(k u
nits)
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
(%)
Mirror type
Lens type
% of Short Throw Projector(Mirror)
% of Short Throw Projector(Lens type)
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
MP5 Series ID Concept
The design provides the audience sitting behind the projector delightful visuals.
BenQ Lifestyle Design Center (LDC) has broken out of the traditional mold design and placed
design focus on the back of the projector, giving the MP5X a full, curvaceous figure and a nice
behind.
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
MP522 ST – Mainstream XGA ,
50% for small meeting rooms or Soho offices
50% for educational institutions
The BenQ Short-throw The BenQ Short-throw projectorprojector
MP512 ST – SVGA
85% for Home (Gamer)
15% for commercial, salespeople, SoHo offices
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Projector Market Segmentation
Business Education Home/ Consumer
Communicate ideasclearly and accurately
Mobile:Light weight,Professional, stylish & appealing
SMB/ SOHO:Low price
Corporate:Good performance
Auditorium:High brightness
Fulfill versatile demandsfrom education market
Mobile:Light weight,fast operation
K12:Low price, anti-theftanti-dust
Higher Education:Best C/P ratio, anti-theftanti-dust
Auditorium:High brightness, anti-theftanti-dust
Bring enjoyment to everyone
Home Cinema:-- Ultimate visual enjoymentElegant IDProfessional InputsDedicated video optical engineLeading contrastHome Entertainment:-- big screen for familyHome IDRich AV connectivitySpec oriented (Best C/P)Brightness > 1500 lmPersonal – big screen, everywhereFashionable IDExtremely smallSuper close projection
MP522 ST MP512 ST
Business
Communicate ideasclearly and accurately
Mobile:Light weight,Professional, stylish & appealing
SMB/ SOHO:Low price
Corporate:Good performance
Auditorium:High brightness
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Short Throw Market Potential
Education Market
More & more educational buyers who request short-throw capability as the basic specification
More & more educational buyers who request short-throw capability as the basic specification
Commercial / Small
businessFree space constraintsFree space constraints
Tap new business opportunities from users who are unhappy with limitations of traditional
projectors
Home / Gaming To achieve big screen enjoyment without space constraints. To achieve big screen enjoyment without space constraints.
Public Display
Free space constraints & create more business opportunities through image displays in stores and information boards
Free space constraints & create more business opportunities through image displays in stores and information boards
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
MP512 STSVGA / 2,200 AL
110” @ 2m
Short-Throw Projector TA and Channel Type Consumer
Retails Tender Case
Commercial
MP522 ST
XGA / 2,000 AL
110”@ 2m
MP771XGA / 3000
AL74” @1m
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Target Segments Profile Who buys short-throw projectors:
Home (Gamer) - MP512ST (Suitable for Wii application) Education (Professor/ Teacher) – MP522ST (Suitable for
Elementary/Middle Schools) Commercials (SOHO / Sales / Small meeting Room) - MP522ST
(Suitable for small offices or meeting rooms); MP512ST (Suitable for SOHO use)
Why do they use short-throw projectors : No more throw distance concern in small meeting rooms or living
room Free shadows on whiteboard or display screen Presenter can avoid glare from projector Public display – able to project large images within small spaces to
build up atmosphere What do they care:
No space concern & can get big images Easy-to-use, maintain & operate Cool & affordable
Where do they buy: Retail sellers OA/ IT dealer
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
MP512 / MP522 Value Proposition
Short projection distance; Big Projected Image.Brings you a novel projection experience
MP512ST
50% for small meeting room or Soho offices50% for educational institution
•Short-throw distance
• XGA resolution
• Speaker 5Wx1
85% for Home (Gamer)15% for commercial, salespeople, SoHo offices•Short-throw distance•SVGA•Speaker 5Wx 2•HDMI connector•Sleek white color ID
Short Throw Distance: 55” @ 1m The projection distance is half of the traditional projector
MP522ST
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
User Benefit of Short Throw Projectors
-Enjoy the big visual experience with half the required distance-Have better flexibility in choosing your projection locations
Zero Space Constrains
-Keep the projector light from shining directly into your eyes-Allow you to keep your focus on your audience
Zero Eye-Blinding Lights
-Keep away the shadows that interrupt your presentations-The audience can move freely without worrying about coming between the projectorand screen
Zero Disruptions
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Applications of Short Throw Projectors
Improved Home Entertainment / Home Theaters
Interactive Classroom
Flexible Meeting SpaceDisplay Showcase Exhibition Halls
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Sense the COLOR Sense the THOUGHTFULNESS
Product FeaturesProduct Features Short Throw
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Benefit TreeShort-throw Projector
MP522 ST MP512 ST
XGA SVGA
55” @ 1m
5W x2 Speaker
BrilliantColor
55”@1m
5Wx 1 Speaker
BrilliantColor
Wall Color Correction
Closed Caption
Wall Color Correction
FAQ
Closed Caption
Lamp Care
HDMI
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Product Specifications of MP512 Product Specifications of MP512 STSTSVGA 0.55” 2xLVDS DMD
2200 ANSI Lumens
SVGA Native Resolution (800 x 600)
2500:1 High Contrast Ratio
Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1
2000/3000 hrs Lamp Life (Normal/Eco.)
110” @ 2m (4:3 Diagonal)
Zoom ratio: Fixed
Throw ratio: 1.0
Projection Offset: 110% ± 5%
Weight: < 2.5 Kg
Noise level(typ.): 31/26 dB(Normal/Eco.)
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Key Features of MP512 STKey Features of MP512 ST
Throw Ratio 1.0
HDMI x 1
5W Speakers x 2BrilliantColorTM
3D Color Management
Wall Color Correction
Quick Auto Search
Panel Key Lock
High altitude mode
Blank (Eco mode)
Lamp Care
11 sets of picture mode
Security password
Resolution reminder
Presentation Timer
Closed Captioning
Baud Rate Change
Standby D-Sub Output
FAQ Function
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Product Specifications of MP522 Product Specifications of MP522 STSTXGA 0.55” 2xLVDS DMD
2000 ANSI Lumens
XGA Native Resolution (1024x768)
1,000: 1 High Contrast Ratio
Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1
2000/3000 hrs Lamp Life (Normal/Eco.)
110” @ 2m (4:3 Diagonal)
Zoom Ratio: Fixed
Throw Ratio: 1.0
Projection Offset: 110% ± 5%
Weight: < 2.5 Kg
Noise level(typ.): 31/26 dB(Normal/Eco.)
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Key Features of MP522 STKey Features of MP522 ST
Throw Ratio 1.0BrilliantColorTM
3D Color Management
Wall Color Correction
Quick Auto Search
Panel Key Lock
High altitude mode
Blank (Eco mode)
Lamp Care
11 sets of picture mode
Security password
Resolution reminder
Presentation Timer
Closed Captioning
Baud Rate Change
Standby D-Sub Output
FAQ Function
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Sense the COLOR Sense the THOUGHTFULNESS
Product FeaturesProduct Features Short Throw
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
System Type of Short Throw Projectors
System Type Lens Type Mirror Type
Lens Structure
Varies combinations of lens with an aspherical outer lens
Reflective Mirror + series aspherical projection lens
Lens Type and Mirror Type are the two different system designs of short throw projectors.
Aspheriacal lens
Reflective Mirror
Projection Lens
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Lens Type: BenQ Lens Structure
DMD
Projection Lens
The difference between traditional projector & Len type short-throw projector is the large aspherical outer lens.
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Lens Type : Tradition Projector & Short-throw Projector
Traditional Projector
Short-Throw Projector (MP512 ST)
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Reflective Mirror
Projection Lens
Main system
(Lamp, PCBAs)
Mirror Type: Sanyo PLC-XL50 system layout
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Hitachi CP-A100 system layout-2
Projection Lens
Reflective Mirror OPT
Engine
Lamp
LCD Panel
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Lens type v.s. Mirror type
System Type Lens Type Mirror Type
Lens Structure
Varies combinations of lens with an aspherical
outer lens
Reflective Mirror + series aspherical projection lens
Dimension Compact Bulky
Weight Light Heavy
Max Projection Image (based on current
market)
Max 300 inch(Depends on design)
Max 100 inch
Throw RatioHalf of traditional
projectorUltra short throw
distance
Price Competitive Expensive
BenQ Confidential (July/2007) 2007, BenQ Corporation
Sense the COLOR
Sense the THOUGHTFULNESS
Product FeaturesProduct Features Short Throw
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Boost mid-tones by 50%
BenQ 2008BenQ 2008 BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM
Regular 4 Segments CW(RBGW)
Golden Ratio 6 Segments CW (RBGYCW)
Not-So-Saturate & Greenish Color
More Vivid & Natural Color
BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors, resulting in more vibrant, precisely rendered colors.
3D ColorManagement
Wall ColorCorrection
BrillianColorTM
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
BenQ 2008BenQ 2008 Wall Color Correction Wall Color Correction TechnologyTechnology
Wall Color Correction Wall Color Correction TechnologyTechnology
Have fun with consistent colors in various environments light yellow: 2174 pink: 2138 light green: 2206 blue: 2210 / / /
3D ColorManagement
Wall ColorCorrection
BrillianColorTM
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
BenQ 2008BenQ 2008 3D Color Management3D Color Management3D Color Management3D Color Management
Original picture
ALL Saturation
Red Saturation
3D ColorManagement
Wall ColorCorrection
BrillianColorTM
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Sense the COLOR Sense the THOUGHTFULNESS
Product FeaturesProduct Features Short Throw
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Focusing Capability The image is sharp and the text display is clear even if small-sized.
MP771: Sharp image /Great text image
Other Brand
The Powerful benefits of BenQ Short-Throw ProjectorShort Throw ‧ Short Distance ; Large display size ‧ No direct light in eyes
• No shadows appear when passing the screen
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
When use normal lens, we need more large space to have a big screen.
When use short throw lens, there is no space limitation for projection.
Who needs it ?
Small class room
Trade show booth
Short ThrowShort ThrowShort ThrowShort ThrowBenQBenQ
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Closed CaptionClosed CaptionClosed CaptionClosed CaptionBenQBenQ
Closed Caption
Built-inFAQ
Panel Keylock
PresentationTimer
Quick Auto Search
Allows people who are deaf or hard-of-hearing, learning a new language, beginning to read, in a noisy environment, or otherwise prefer to read a transcript or dialog of the audio portion of a video.
- Wikipedia
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Still waste your time on searching
source?
Just turn on Quick Auto Search, plug in cablethen get image in 2 seconds!
Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto Search
Closed Caption
Built-inFAQ
Panel Keylock
PresentationTimer
Quick Auto Search
BenQBenQ
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
A thoughtful tool for presenters!
Presentation TimerPresentation TimerPresentation TimerPresentation Timer
Set up Timer
Easy to set up:
Show “Timer is ON” Final count downShow “Timer is OFF” when it’s over
BenQBenQ
Closed Caption
Built-inFAQ
Panel Keylock
PresentationTimer
Quick Auto Search
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Press it for 5 seconds
– Prevent the unnecessary touch!
Oops! Someone touchedthe keypad!
Use remote control to unlock panel key!
Focus on presentation, no worries on projector!
or The panel keys are
now unlocked!
The panel keys are now locked!From keypad: press ▼ for 5sec
From Remote: press right key for 5 seconds or “MENU” to release from
OSD
Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock BenQBenQ
Closed Caption
Built-inFAQ
Panel Keylock
PresentationTimer
Quick Auto Search
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
Easy on screen help for users! No need to check user’s manual
Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBenQBenQ
Closed Caption
Built-inFAQ
Panel Keylock
PresentationTimer
Quick Auto Search
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
1. Power
2. Freeze
3. Left arrow/
4. Blank
5. Digital Zoom buttons(+, -)
6. Menu/Exit
7. Up/Down arrows and Keystone
8. Auto
9. Right arrow/
10. Source
11. Mode/Enter
12. Timer on
13. Timer set up
1. Power
2. Freeze
3. Left arrow/
4. Blank
5. Digital Zoom buttons(+, -)
6. Menu/Exit
7. Up/Down arrows and Keystone
8. Auto
9. Right arrow/
10. Source
11. Mode/Enter
12. Timer on
13. Timer set up
Full Function Remote Control
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
MP512 ST Connectivity
RS-232D-Sub In HDMI CompositeS-VideoPC Audio
BenQ Confidential (4/01/2008) 2008, BenQ Corporation
MP522 ST Connectivity
RS-232 D-Sub OutD-Sub InCompositeS-Video