Publications 2.0

Aaron ManfullMedia Adviser (NBCT, MJE)

JEA Digital Media Chair Francis Howell North High School

St. Charles, Mo

aaronmanfull@gmail.comtwitter.com/manfull

www.JEADigitalMedia.org

Knight Life Podcast

Joomla 2008-2010

Wordpress2010-current

Give Your Publication An Online Presence

Stop Thinking About Doing It

Start Today

Everything must revolve around it. This is not an extra appendage.11

•Put an editor in charge

•Offer incentives for students

•Create positions that revolve around the web

Define your purpose. What is your mission?22

•How do each of the student media at the school differ?

•What niche will the Web find itself fitting into?

Develop a sitemap.33

Get an easy, memorable URL.

Our progression:FHN026.comNorthstartoday.comExcaliburyearbook.comFHNtoday.com (considered francishowellnorth.com)

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Ways of going about it:

•Putting PDFs of your publication online

•Using an application like Dreamweaver

•Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress

Choose your platform55

•Books

•Find free tutorial handouts and videos by searching the Web

•Pay for video tutorials from some place like Lynda.com

•Hire someone in your community to come in and train you and your staff

Learn all you can about the platform you choose

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•Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports

•Teach editors how to post their own content

•Make Web postings part of the grading criteria – don’t use Web work as punishment

•Plan special coverage for the Web

Develop a system for generating frequent updates

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•Start trying to just get a new story and photo up each day

•Each month, try something new: add Twitter, Facebook, short videos, photo galleries, etc.

Start small and add in small increments

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•Work with existing events first and tie in with the print publication

•Expand to include other, web-only stories

•Coveritlive, Livestream, Ustream, Soundslides, Smugmug,

•Tools such as ‘College Guide’ or ‘Guide for New students’

After you get a solid foundation, look to add bells and whistles

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•Wait to promote widely until a system is in place and working

•E-mail alerts

•Twitter & Facebook

•Cross-promotions between print and Web

•News Web site as in-school home page

•Contests

Promote what you do every chance you get

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Aaron ManfullMedia Adviser (NBCT, MJE)

JEA Digital Media Chair Francis Howell North High School

St. Charles, Mo

aaronmanfull@gmail.comtwitter.com/manfull

www.JEADigitalMedia.org