MoviePlex Graphic Standards

02.06

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Contents

Logo

Elements

Unnacceptable Logo Usage

Clear Space & Sizing

Color Variations

Background Control

File Structure

Color

Specifications

Typography

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4

5

6

7

9

10

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UnacceptableLogo Usage

All logo versions have been precisely

designed for maximum legibility and

impact. Do not alter the elements or their

proportion or position. Do not change the size or position of the cube symbol in relation to the wordmark

Do not change the typeface of the wordmark

Do not alter symbol elements

Do not alter the typeface of the channel descriptor

Do not change the size or the position of the registration mark in relation to the wordmark

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Logo Clear Space and Sizing

Clear space is the area around the logo

that must be kept clear of competing

graphic elements. The minimum required

clear space is defined by the measure-

ment “x,” as shown. This measurement

is equal to the height of the “e” in our

wordmark.

Keep in mind that “x” represents the

minimum amount of space you must give

the logo. Increasing the clear space sur-

rounding the logo can result in a greater

impact.

To help our logo stand out we’ve estab-

lished a minimum size, as shown in the

exhibits to the right.

The minimum size shown here should ac-

commodate most applications. Whatever

reproduction technique is used, our logo

should always be clearly executed. Ap-

plications such as the Web, signage or

merchandise may require larger sizes for

legibility.

Horizontal

Vertical

Horizontal Vertical

Clear Space

Minimum Sizing

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Logo Color Variations

Color variations of our logo have been

created for a variety of applications and

reproduction techniques. These logo

variations are available for all three chan-

nel logos.

Two-color reverse Two-color positive

White reverse

Black

Two-color versions – For use on a photographic or a color background. The cube symbol appears with its represen-tative colors. The wordmark appears in white in the reverse version and in black in the positive version.

White reverse version – The cube sym-bol appears in shades of grey and the wordmark appears in white. This variation can be used either on a photographic or color background.

Black version – The cube symbol appears in shades of grey and the word-mark appears in black. This variation can be used either on a photographic or color background.

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The black logo can be used on any light color that provides sufficient contrast for all logo elements.

Care must be taken when applying our

logos to various backgrounds. It’s ex-

tremely important to ensure the visibility

of all logo elements.

Always choose a logo based on the color

of the background to ensure enough

contrast with all logo elements.

Logo Background Control

Two-color reverse logo on black The two-color reverse logo can be used on any dark color that provides sufficient contrast for all logo elements.

Two-color positive logo on white The two-color positive logo can be used on any light color that provides sufficient contrast for all logo elements.

Do not place logos on colors that provide insufficient contrast for the cube symbol.

White reverse logo on black The white reverse logo can be used on any dark color that provides sufficient contrast for all logo elements.

Black positive logo on white

Do not place logos on colors that provide insufficient contrast.

Do not place logos on colors that provide insufficient contrast.

Do not place logos on colors that provide insufficient contrast for the cube symbol.

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Care must be taken when applying our

logo to various backgrounds. It’s ex-

tremely important to ensure the visibility

of all logo elements.

Because of color and value variations

in photography, abstract graphics and

illustrative images, always choose a logo

that provides enough contrast.

You may find that adjusting the position

of a photograph or retouching the area

where the logo resides helps to achieve

that goal.

The exhibits here demonstrate accept-

able and unacceptable applications of the

different logo color variations.

Logo Background Control - Continued

Two-color reverse logo on black The two-color reverse logo can be used on dark imagery that provides sufficient contrast for all logo elements.

Two-color positive logo on white The two-color positive logo can be used on light imagery that provides sufficient contrast for all logo elements.

Do not place logos on back-grounds that provide insufficient contrast for the cube symbol.

Do not place logos on backgrounds that obscure logo elements.

Do not place logos on back-grounds that provide insufficient contrast for the wordmark.

White reverse logo on black The white reverse logo can be used on dark imagery that pro-vides sufficient contrast for all logo elements.

Black positive logo on white The black logo can be used on light imagery that provides sufficient contrast for all logo elements.

Do not place logos on backgrounds that provide insufficient contrast for the logo elements.

Do not place logos on backgrounds that provide insufficient contrast for the logo elements.

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mplx_hor_pos_2c_cmyk.eps1. 2. 3. 4. 6.

mplx_hor_pos_2c_rgb.eps1. 2. 3. 4. 5. 6.

File-naming Example

LogoFile Structure

File-naming Legend

1. Channel Descriptor

mplx = MoviePlex

iplx = IndiePlex

rplx = RetroPlex

pod = MoviePlex On Demand

2. Configuration

hor = horizontal

ver = vertical

3. Appearance

pos = positive

rev = reverse

4. Color Version

2c = two-color

bk = black

wh = white

5. Color Mode

rgb = rgb color mode

cmyk = cmyk color mode

6. File type extension

.eps = encapsulated postscript

.jpg = jpeg raster graphic

Files/Folder Hierarchy Example (MoviePlex®)

MoviePlex_cmyk-spot

mplx_2-color

mplx_ver_pos_2c_cmyk.eps

mplx_ver_rev_2c_cmyk.eps

mplx_hor_pos_2c_cmyk.eps

mplx_hor_rev_2c_cmyk.eps

mplx_black

mplx_ver_pos_bk_cmyk.eps

mplx_hor_rev_wh_cmyk.eps

mplx_white

mplx_ver_rev_wh_cmyk.eps

mplx_hor_rev_wh_cmyk.eps

MoviePlex_rgb

mplx_2-color

mplx_ver_pos_2c_rgb.eps

mplx_ver_rev_2c_rgb.eps

mplx_hor_pos_2c_rgb.eps

mplx_hor_rev_2c_rgb.eps

mplx_black

mplx_ver_pos_bk_rgb.eps

mplx_hor_pos_bk_rgb.eps

mplx_white

mplx_ver_rev_wh_rgb.eps

mplx_hor_rev_wh_rgb.eps

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Color Specifications

Accurate representation of the color

palette is important for clear and con-

sistent communication of the MoviePlex

brand. The color specifications are listed

to the right for your reference. These

colors are already built into the logo files

provided.

In lieu of the color(s) listed on this page, you may use the PANTONE® Colors cited, the standards for which can be found in the current edition of the PANTONE formula guide. The colors shown throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Stan-dards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.

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Typography

When used correctly, typography can

unite all MoviePlex channels, applica-

tions and brand communications. We’ve

chosen the Helvetica Neue font family to

represent the MoviePlex brand.

There are four weights available to give

you design flexibility. Italic versions of

these fonts may be used to highlight

statements or words, but no other fonts

should be used.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Helvetica Neue 45 Light

Helvetica Neue 55 Roman

Helvetica Neue 75 Bold

Helvetica Neue 95 Black