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Transcript of Motorola_KevinWirick.ppt
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IPTV – Top Half of the First Inning
Kevin Wirick
Motorola Connected Home Solutions
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Top Half of the First Inning
Hitting
Pitching
Fielding
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Top Half of the First Inning
Hitting -IPTV for Traditional Broadcast Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screens
Pitching
Fielding
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
DSLAM
Hitting –IPTV for Traditional Broadcast
Central Office
Edge RouterIP Backbone
DRM Encryption
Video Acquisition System & Encoders
Super Headend
VOD Asset Management
Compression
Content
IP DSL Access Network
Home
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
DSL Video Network Traffic
Network capacity for 10,000 residential customers:
64 Kbps, 100% penetration, 2% simultaneous
Voice
2 Mbps, 50% penetration, 50% simultaneous, 2% duty factor
Video
4 Mbps, 50% penetration50% simultaneous,
~10 Mbps ~10,000 Mbps
100X
High Speed Internet
~100 Mbps
10X
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IPTV DSL Video Challenge
Mux Video
MuxData
Video at Constant Bit Rates
Data Services
• Voice, Video, Data transported on one bandwidth limited connection
VoIP Services
Bandwidth Constrained DSL Connection
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
MPEG4 Compression Efficiency
• MPEG4 delivering 50% bit rate improvement over MPEG2 now• SD: 0.7 – 2 Mbps
• HD: 6 -- 9 Mbps
• Enables two simultaneous High Definition videos plus data over DSL2007 2008 2009 20102005 2006
MPEG 2 Encoder Performance1.0
0.5
Da
ta R
ate
fo
r C
om
pa
rab
le Q
ua
lity
MPEG 4 AVC
Encoders
0.25
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
VDSL2 Reach Enables Video
0
5
10
15
20
25
30
35
40
45
50
0 2000 4000 6000 8000 10000
Reach (feet)
Rat
e (M
bps)
Data
HD PVR
HD
SDSD
VDSL2
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Telco IPTV Subscriber Forecast
0
10
20
30
40
50
Million IPTV Subscribers
2006 2007 2008 2009 2010
North America
Europe
Asia
MRG 10/06
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IPTV Deployment Progress
• IPTV network deployments gaining momentum• Forecast 50M IPTV subscribers in 2010• $13B in service provider revenue in 2010• $4.5B in annual Telco IPTV Capex
Service Provider Country Subscribers
Free France 2,200,000
France Telecom France 1,000,000
PCCW Hong Kong 800,000
Telefonica Spain 700,000
Softbank Yahoo Japan 700,000MRG 10/06
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Traditional Broadcast Value Chain
Studios & Live Event Producers
Equipment Providers
Content Creators Consumers
TV Watching
Consumer Electronics
Manufacturers
Service
Network Operators
Advertisers
Cable, Satellite, and Telcos
Equipment Providers
Programming
Advertisers
Broadcast & Cable Programmers
Networks
Equipment Providers
Content
$
$$$$
$
$$$
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Baseball Skills
Hitting -Traditional PayTV Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Subscription Video over the Internet GrowthAnnual Fee-based Downloads:
Music and Video Content(Millions of Downloads, U.S. Households)
0
1,000
2,000
3,000
4,000
5,000
Mil
lio
ns
of
Fee
-bas
ed D
ow
nlo
ads
(#M
)
Video (#M)
Music (#M)
Video (#M) 36 111 299 587 988 1,607
Music (#M) 370 780 1,100 1,395 1,685 2,035
2005 2006 2007 2008 2009 2010
Source : Parks Associates' research© 2006 Parks Associates
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Traditional Broadcast Value Chain
Studios & Live Event Producers
Equipment Providers
Content Creators Consumers
TV Watching
Consumer Electronics
Manufacturers
Service
Network Operators
Advertisers
Cable, Satellite, and Telcos
Equipment Providers
Programming
Advertisers
Broadcast & Cable Programmers
Networks
Equipment Providers
Content
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Over the Top Value Chain
Studios & Live Event Producers
Equipment Providers
Content Creators Consumers
TV Watching
Consumer Electronics
Manufacturers
Service
Network Operators
Advertisers
Cable, Satellite, and Telcos
Equipment Providers
Programming
Advertisers
Broadcast & Cable Programmers
Networks
Equipment Providers
Content
Internet
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Internet Speeds
PC Pitstop Market Trends
Greater than 1.5
Mbps
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Disk Storage
95
24
MP
EG
2 S
D
160 GB Drive
340
1500
MP
EG
4 S
D
MPEG4High Def
1000 GB Drive
Ho
urs
Of
Vid
eo
Sto
rag
e
240
55
MP
EG
4 S
D
MPEG4High Def
MPEG2High Def
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Keys for Over the Top Business
• Controlled Content Distribution
• Content Packaging & Marketing
• Advertising
• Billing and Customer Care
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Baseball Skills
Hitting -Traditional PayTV Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IPTV as Mobile TV
• Mobile broadcast TV forecast 10% of mobile subscribers in 5 Years
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Explosion of Hyper-Mobility Applications
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Service Evolution
BroadcastBroadcast +
VODBroadcast + VOD+DVR
Video services
High Speed Data
Internet services
Digital Cellular
Set top
PC / WiFi
Mobile
Voice services
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Digital Cellular
Service Evolution
BroadcastBroadcast +
VODBroadcast + VOD+DVR
Video services
High Speed Data
Set top
PC / WiFi
Mobile
Internet Video
Internet services
Voice services
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Digital Cellular
Future IPTV Vision
BroadcastBroadcast +
VODBroadcast + VOD+DVR
Video services
High Speed Data
Internet services
Set top
PC / WiFi
Mobile
Voice services
Internet Video
Blended service
Multiple sources to multiple devices
Consistent experience and extensive personalization
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Rich User Experience
Live video
Contextual information enhancing the live event
Interaction zone to exchange messages with friends
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
wireless synch to digital TV
synch to home info appliances
MOBILE HOME CAR
orchestration of distributed contentmultiple access
points and distributed devices
multiple environments and use cases
smart & adaptable devices
wireless media streaming
Your videos while you travel… …extend the experience in the home… …switch to audio in the car
handoff to car entertainment
Seamless Mobility Experience
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Baseball and IPTV
Hitting -IPTV for Traditional Broadcast Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen