Motor Coach Tourism: The Ins and Outs of Attracting Motor Coach Tourism to your Hotel and your...
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Motor Coach Tourism: The Ins and Outs of Attracting Motor Coach Tourism to your Hotel and your CommunityEvery year hundreds, if not thousands of motor coaches filled with visitors crisscross the state of Indiana. In this session, learn about what your hotel and your community can do to attract these tourist filled vehicles and create a long-lasting relationship with them. Annette Trotter with Turner coaches is an experienced industry veteran and she will lead a session providing statistics and answering your questions about motor coach hospitality.
Transcript of Motor Coach Tourism: The Ins and Outs of Attracting Motor Coach Tourism to your Hotel and your...
American Bus Association FoundationEconomic Impact of the Motorcoach Tourism Industry
2009 Data Indiana Direct Economic Impact
Companies in Indiana that provide motorcoach services to tourists, travelers, and commuters employ as many as 3,409 people in the state. In addition, companies that
supply services to motorcoach passengers, such as hotels, restaurants, and entertainment venues employ as many as
10,872 additional people in Indiana.
The Motorcoach Tour and Travel Industry Creates Jobs in Indiana
American Bus Association FoundationEconomic Impact of the Motorcoach Tourism Industry
2009 Data Indiana Direct Economic Impact
Jobs Wages OutputMotorcoaches 3,409 $148,908,853 $217,183,311Hotel/Lodging 2,511 $73,420,219 $219,075,086Eating/Drinking Places 3,416 $56,578,644 $175,191,752Entertainment/ Amusement 4,713 $118,512,577 $259,644,637Retail 232 $5,217,403 $44,587,517
Total 14,281 $402,637,697 $915,682,304
305 Current ABA Bus and Tour Operators list Indiana as a tour destination
They represent 4,377 MotorcoachesThese companies also represent:
Total charter trips per year: 788,686Total charter passengers per year: 58,785,163
Total tour trips per year: 53,571Total tour passengers per year: 2,004,617
American Bus Association Membership 2010
Number of ABA Bus and Tour Operatorsthat list Indiana as a tour destination.
0American Bus Association Membership
2010
Motorcoach Tourism
The Ins and Outs of attracting motorcoach tourism to your hotel and your community.
What is a Motorcoach?A vehicle carrying many passengers.
29 Passenger Mid Size35 Passenger 48 Passenger54/56 Passenger
What is a Tour Operator?A person or company that organizes package tours
combining the tour and travel components.
Transportation, accommodations, sightseeing, attractions, meals, and guides.
What is a Tour Operator?Think of a Tour Operator as the middleman. We work
with the group and then work with you.
This allows you to build a relationship with one person or company so therefore you know their wants and needs and they know yours.
Are you Group Friendly?Are you willing to host groups?
Do you offer group rates?
Do you have the facilities needed for a large group?
Are you motorcoach accessible?
A motorcoach is not coming to Indiana just for you!
They Need Hotels
They Need Restaurants
They Need Attractions
They Need Tourism Representatives
Tourism is Based on Relationships
Relationships Start at a Local LevelKnow the Tour Partners in your region.
Know what they have to offer.
Know how to work with them.
Know how to promote your region as a complete package.
Having regional relationships in place strengthens your relationships with Tour Operators.
Tour Operators see you as knowledgeable and as a United Front to welcome their motorcoach to your area.
Relationships Start at a Local Level
Top 10 Ways to Create Long Lasting Relationships
10. Ease of Access
Location to Tour RouteLayout of PropertyFacilities to Properly Handle Large GroupsClearance (Height, Length, Width)Designated Motorcoach Loading Zone & Parking
Top 10 Ways to Create Long Lasting Relationships
9. Quick Reply
It is important to remember that the Tour Operator is waiting on you so that they can reply to the person who is waiting on them.
Top 10 Ways to Create Long Lasting Relationships
8. Follow Through
Information DeliveryConsistency of Contact Product Delivery
Top 10 Ways to Create Long Lasting Relationships
7. Options
One “Size” does not fit ALL!
Top 10 Ways to Create Long Lasting Relationships
6. RateBest Time, Date, and RateCommissionable RateTiered PricingWeekday Discounts / Weekend DiscountsComplimentary Policy & Driver Rate
Rate is not the most important thing!
Top 10 Ways to Create Long Lasting Relationships
5. Amenities
Continental Breakfast vs. Full BreakfastWelcome Reception / PacketPool / Fitness CenterLong Distance / WIFISecurity State Sanctioned Curriculum
Top 10 Ways to Create Long Lasting Relationships
4. Partnership
When a Tour Operator calls, they want you to recommend partners within your region.
Top 10 Ways to Create Long Lasting Relationships
3. Value of Product / Service
Does your product / service equal the price you are asking a Tour Operator to pay?
Top 10 Ways to Create Long Lasting Relationships
2. Flexibility
ReservationsDepositsFinal PaymentFinal NumbersProduct / Service Offered
Top 10 Ways to Create Long Lasting Relationships
1. Appearance of Product / Service
CleanlinessUpkeep / Outward AppearanceProfessionalism of Staff
