The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers
Motivation - MCNC A key ... Herzberg’s Two Factor Theory Hygiene Factors vs. Motivators Hygiene...
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Transcript of Motivation - MCNC A key ... Herzberg’s Two Factor Theory Hygiene Factors vs. Motivators Hygiene...
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Motivation
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Motivation A key component of the leadership process is to
engender willing alignment with organizational goals.
This process is motivation – installing an “engine” of desire to achieve.
This is not the same as compliance – compliance is movement; motivation is energizing.
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“A leader takes people where they want to go. A great leader takes people where
they don’t necessarily want to go, but ought to be.”
Rosalyn Carter
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Maslow’s Need Hierarchy
Physiological
Security
Belongingness
Esteem
Self Actualization
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Herzberg’s Two Factor Theory
Zero
Dissatisfaction
Satisfaction
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Herzberg’s Two Factor Theory
Hygiene Factors vs. Motivators
Hygiene factors bring one to “zero state”
Hygiene Pay
Working conditions Co-workers
Working Hours
Motivators Nature of the
work Recognition Responsibility
Sense of Achievement
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Four Emotional Drives
Employee Motivation: A Powerful New Model, Nitin Nohria, Boris Groysberg, and Linda-Eling Lee; HBR, July 2008
DRIVE PRIMARY LEVER ACTIONS Acquire Reward System • Sharply differentiate good performers from
average and poor performers • Tie rewards clearly to performance • Pay as well as your competitors
Bond Culture • Foster mutual reliance and friendship among coworkers • Value collaboration and teamwork • Encourage sharing of best practices
Comprehend Job Design • Design jobs that have distinct and important roles in the organization • Design jobs that are meaningful and foster a
sense of contribution to the organization
Defend Performance Management and Resource Allocation Processes
• Increase transparency of all processes • Emphasize their fairness • Build trust by being just and transparent in
granting rewards, assignments, and other forms of recognition
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Job Design Employee motivation can be achieved through jobs designed to generate experiences for the employee of
• Meaningfulness • Skill variety • Task identity • Task significance
• Responsibility • Autonomy • Complete work “unit”
• Knowledge of the results of one’s efforts • Feedback
Hackman and Oldman, 1980; Pinder, 1984
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Motivation: Cross-Generational Leadership Approach Across the Generations
Baby Boomers
• Engage through challenging, stimulating work that makes a difference to the organization • Provide clear measure of performance • Provide accurate monitoring, evaluation, & doc of work
performance with specific feedback • Provide fair distribution of recognition and reward for hours worked
Gen X
• Engage through challenging, stimulating work that makes a difference to the organization • Provide opportunities to grow • Allow to make choices • Provide opportunity for healthy work/life balance/flexibility
Gen Y
• Engage through challenging, stimulating work that enables them to learn new skills • Provide a collaborative work environment and opportunities for
training, coaching, and mentoring from seasoned professionals • Encourage risk taking and learning through their experiences and
mistakes • Provide frequent praise, recognition, & job related feedback
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Cross-Generational Leadership
Be clear on what you value, lead by example, foster an open exchange of ideas, & provide support
Treat everyone with respect Give everyone a chance to think for
themselves Establish clarity & individual alignment with
the vision and mission Coach / Mentor Enable social opportunities for generations to
develop relationships Provide praise and recognition
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“Rewarded and recognized is repeated.” -Michael LeBeouf
“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing
what they can accomplish.”
-Sam Walton
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Failure Is Not An Option
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Summary Motivation comes from within. We can only set up a motivating environment. Don’t underestimate the power of a compelling
purpose. The best motivators are “free.”