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MOTHERS

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H-2 | Saturday, April 23, 2016

E ver since President Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday in 1914, Americans have spent every May showering their mothers with gifts, praise and love.

SPENDING IS UP

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In 2016, spend-ing is expected to exceed $21 billion. That figure is the highest total mea-sured by the National Retail Federation since it started tracking spending on the holiday 12 years ago.

According to NRF’s 2015 Mother’s Day Spending Survey conducted by Prosper Insights & A n a l y t i c s , Americans spent an average of $172.63 on Mother’s Day last year.

Families are ready to shell out major cash on jew-elry, home

i m p r o v e m e n t s , flowers, gift cards, brunch and appar-el for the special lady in their lives.

BY THE

NUMBERS

The NRF reports that the majority of consumers will pick up a greeting card for mom (80 percent), spending more than $786 million, and more than two-thirds (67.2 percent) of those celebrating will buy flowers, to the tune of $2.4 bil-lion.

Shoppers also said they planned on gifting apparel and clothing items (35.8 percent),

spending more than $1.9 billion, according to the NRF.

Other primary gifts include the following:

• Special brunch or activity ($3.8 billion);

• Electronic items, such as a new smartphone or e-reader, ($1.8 billion);

• Personal ser-vices such as a spa day ($1.5 billion);

• Housewares or gardening tools ($890 million);

• Books and CDs ($480 million); and

• Gift cards ($2.2 billion).

LOCAL IMPACT

Attributed to the meaningfulness behind the holi-day, fewer shop-pers are expected to spend their money online (only 25 percent) this year, heading to local depart-ment and special-ty stores instead.

This means a major retail sea-son for local busi-nesses, which in

turn spend more of their revenues in their local areas. It’s a win-win for moms and local stores when it comes to Mother’s Day.

The NRF 2015 Mother’s Day C o n s u m e r Spending Survey was designed to gauge consumer behavior and shopping trends related to the holi-day. The organiza-

tion is the world’s largest retail trade association, repre-senting discount and department stores, home goods and special-ty stores, Main Street merchants, grocers, wholesal-ers, chain restau-rants and Internet retailers from the United States and more than 45 countries.

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Saturday, April 23, 2016 | H-3

S ome moms prefer a quiet breakfast in bed with limited activity during their special holiday. Others like to engage in an outdoor-focused day spent hiking or biking through the countryside.

VOLUNTEER TOGETHER

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But what if the mom in your life has a penchant for helping others? V o l u n t e e r i n g together may be the perfect gift for her.

Since Mother’s Day falls in the middle of the spring season, it can offer the per-fect opportunity to get outdoors on a park reclamation project or a Habitat for Humanity h o m e - b u i l d i n g effort. No matter what part of the country you live, you will likely be able to find a vol-unteering initiative happening around Mother’s Day that is in major need of volunteers.

Plan to make a day of it, including taking your mom out for a hearty breakfast and lunch between your volunteering hours. There are many benefits to helping others, and

what better day than Mother’s Day to make an impact on those around you?

WHY

VOLUNTEER?

U n i t e d H e a l t h Group in 2013 commissioned a national survey of 3,351 adults and

found that the o v e r w h e l m i n g majority of partici-pants reported feeling mentally and physically healthier after a volunteer experi-ence.

Here are some of the findings from U n i t e d H e a l t h Group:

• 76 percent of

people who volun-teered in the last 12 months said that volunteering has made them feel healthier;

• 94 percent of people who volun-teered in the last 12 months said that v o l u n t e e r i n g improved their mood;

• 78 percent of them said that vol-

unteering lowered their stress levels;

• 96 percent reported that vol-unteering enriched their sense of pur-pose in life; and

• 80 percent of them feel like they have control over their health.

If you’re trying to come up with the perfect Mother’s Day gift, it may be

in your family’s best interest to come together in the name of volun-teering. You will all benefit from the bonding and col-laboration that nat-urally occurs dur-ing volunteering events, and you will create meaningful Mother’s Day memories.

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Agift of creativity can be best of all because of the thought and energy that go into making it happen. From art to songs and every artistic expression in between, use your special talent to create the perfect gift this Mother’s Day.

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By making mom something totally unique, you will be showing her how much you care.

Write a story about mom, make a special home movie or pen her a song. Whatever you do, make sure it comes from the heart and shows her how much she means to you.

PAINT A PICTURE

Are you the artist of your family? If paint-ing or drawing come naturally to you, use this talent to make a stunning water-color or sketch for mom. Pick her favorite flower and create a large pas-tel arrangement on canvas.

Find a great picture of mom and recreate it in portrait form with

colored pencil or paints. Make sure to have the gift framed and matted for an extra special piece.

Maybe mom is the artist in your house. Sign up for a class together to share your love of all things art. Your local artists orga-nization is likely to offer many different classes that can hone your skills with paint

brush or pencils. Sharing time together as you create your next work of art will be the extra special part of the gift.

WRITE A SONG

Do you have musi-cal chops on the piano or guitar? How about singing? Can you belt out a tune with the best of them? Why not leverage these skills to

write mom a powerful song this holiday?

With a little plan-ning, you can surely create a tear-jerking song about your moth-er’s love or how much she has done for you over the years. Perform the song for her on the morning of Mother’s Day to get the day started off with a spe-cial surprise.

If performing isn’t

your thing, you can pre-record the song and make a music video. Upload a slide-show of pictures and videos to your com-puter and let the song play behind them. Watch the video with your mom and watch her heart fill with appreciation for your thoughtful, creative gift.

Saturday, April 23, 2016 | H-5

Mother’s Day is special to Americans across the country, serving as a day to celebrate and spoil our moms. But the holiday also can be one of great sadness and grief for those who have lost their mothers.

REMEMBERING MOM

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No matter how much time goes on, dealing with person-al holidays such as Mother’s Day can bring back emotions — both happy and sad — that can make the day downright difficult to get through.

So how can you make sure you are honoring the people you have lost in your life? There are many ways, but what mat-ters is that you find something that

makes you feel at peace with their passing so you can stay focused on the positive memories you have of your loved one.

COOK LIKE

MOM

Did your mom make a special roast every Sunday during your childhood? Maybe she always had a plate of home-made bread around the kitchen. This Mother’s Day, put on the apron and cook a

meal like mom did. Share it with your

family members, especially those in your family who also may be feeling the loss of your mother.

Invite brothers, sisters and other rel-atives over for a meal that reminds them of the special lady you are honoring.

PAY YOUR

RESPECTS

One of the sim-plest yet most mean-ingful ways you can honor your mother is by visiting her

gravesite. Leave behind a bouquet of white carnations, which are tradition-ally the flowers cho-sen to remember mothers no longer with us.

Place the carna-tions in a vase with other special mementos of your mom. A poem, pho-tograph or candle will do — whatever

makes you remem-ber your mother in a personal, loving way.

PAY IT FORWARD

Was mom actively involved in a local charity or nonprofit organization? You can make a donation to her cause as a spe-cial tribute. Maybe she suffered from cancer or Alzheimer’s. There

are numerous orga-nizations taking donations or volun-teers to advance their goals.

Make mom proud by connecting with your local chamber of commerce or small business own-ers to find out ways to get involved with acts of kindness in your neck of the woods.

H-6 | Saturday, April 23, 2016

Americans love spending big bucks on mom. If you’re looking to spend a little less this holiday, there are plenty of ways to do so. All you need is creativity and an understanding of how to pull at your mom’s heartstrings.

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After all, it isn’t how much you spend that defines the great-ness of your gift. It’s the effort and thought you put behind it that makes the difference.

SURPRISE PICNIC

If the weather is favorable in your area, an outdoor pic-nic is the perfect way to spend a Sunday afternoon. Be sure to sneak to the grocery store Friday or

Saturday so you’re prepared with lunch. Prepare as much of it ahead of time as pos-sible so you can pull of an impromptu sur-prise.

Impress mom by remembering all the logistics, such as a large picnic blanket, plastic silverware and drinks. She will be happy to see you put so much thought into pulling off a picnic

surprise.

GIVE MOM

SOME ALONE

TIME

You can break the bank on expensive jewelry, but some-times the most valu-able gift can be that of silence. If the mom in your home spends her time running kids from practice to prac-tice and cooking homemade meals night after night, a

little relaxation may be just what the doc-tor ordered.

Peace and quiet is something every mom needs, no mat-ter if their children are young or old. Dads, you can plan on taking the kids out for the afternoon so mom can have the house to herself. Head over to a friend or family member’s house to give your

wife time to nap, watch TV or work in the garden. She’ll enter Monday morn-ing rested, rejuvenat-ed and ready to re-enter the daily grind.

TAKE PICTURES

A Mother’s Day scrapbook can be a great way of marking the holiday every year on a budget, especially consider-ing the low cost of photos and a hand-

made book. Look through your

hard drive or digital camera for the best photos of the special mom in your life from the previous year. Compile them into a digital or physical book and share the gift on Mother’s Day. The gesture will be appreciated and help you look back on the year you just spent together.

Saturday, April 23, 2016 | H-7

Mother’s Day means valuing the women in our lives and all that they do for us on a daily basis. As any mom knows, parenting can be a 24/7 job that comes with a lot of unpaid work.

WHAT MOMS REALLY DO

The annual Insure.com Mother’s Day Index has become one of the most anticipated reports each year because it actu-ally places a value on the work moms do.

The 2015 edition was released earlier this year and reported a market value of $65,284 if mom were to be paid an annual salary. While this still sounds like mom is getting short-changed, it’s up more than 3 percent over last year’s figure and 9.1 percent compared to the 2013 value of $59,862.

SURVEY FINDINGS

The annual index is based on the most recent Bureau of Labor Statistics median wage data. It does not include income moms earn outside the home. The 2015 report also included survey responses from participating moms. Here are some of the findings:

• When asked how much moms should be paid for the things they do around the house, respondents said:

Nothing: 2 percentUp to $10,000: 4 percent$10,001 to $25,000: 12 percent$25,001 to $50,000: 25 percent$50,001 to $75,000: 24 percent$75,001 to $100,000: 17 percent$100,001 to $200,000: 7 percent

Over $200,000: 9 percent• 38 percent of women in the

survey said mom’s salary at home should top $75,000, compared to 28 percent of men who said the same.

MOM’S MAIN JOBS

Here are some of the main

tasks moms perform and what kind of annual salary they would bring in if they were paid for it, according to BLS statistics:

• Cooking: $7,371 • Driving: $5,672• Homework: $7,720• Childcare: $23,088

• Summer Activity Planner: $8,964

So the next time you see mom stressed about how much there is to do around the house, remember she is balancing the full-time job of parenting along with whatever other professional or volunteering responsibilities she carries.

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GIFTS FOR GREEN THUMBSDoes your mom spend a lot of time in

the garden? Is she continuously planting, picking, digging and raking? Finding her the perfect Mother’s Day gift this year should be a breeze.

There are many great gifts available for the gardener in your life. From fancy pots to organic plants, your local gardening center is fully stocked with your mom’s next great present. Take a look around her shed to see what she’s missing and pick it up for her. She’ll be excited to receive a gift that is both practical and one that let’s her enjoy her favorite pas-time.

Stop and smell the roses: What’s better than receiving a vibrant, premium rose

bush that will produce beautiful flowers for years to come? Making sure to choose a bush that will thrive in your mom’s cli-mate, pick out an option that matchers her favorite color. The options are endless if you know where to look. Local rose growers likely have many choices for you, including ones with red blooms and sil-ver reverses or hybrid tea roses in light pink or yellow.

Tools of the trade: Maybe the perfect gardening tools are what your mom needs on this special holiday. How about a gardening apron or plant markers? A new toolset that includes mini shovels, hoes and rakes also can make for handy gifts. There are also many gifts available

at your local center that make gardening easier on your mom, including kneelers to protect her knees and lower back, and quality gloves to keep her hands safe and protected.

Quality over quantity: Does your mom spend hours in the garden each week of the spring, summer and fall seasons? If you know that gardening is a major part of her life, it’s a good idea to invest a little more gift money to make sure you’re buy-ing top-line products.

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Saturday, April 23, 2016 | H-9

Research by the National Restaurant Association shows that more than 25 percent of American adults celebrate Mother’s Day by dining out. Nearly one in 10 rely on restaurant takeout or delivery for their special meal.

TAKING MOM OUT TO EAT

Being served and enjoying great food is a treat for any Mom who spends a large portion of her life making sure her family is well taken care of.

If you’re the one footing the bill for the special meal, you may be in luck. Many restaurants will offer Mother’s Day specials to draw cus-tomers on a very competitive day in the food and beverage industry.

Start checking your local news-paper for restaurant advertise-ments now. Many owners will start taking out ads weeks ahead of time to make their prices even more attractive for the special day.

WHY SO POPULAR?

Eight in 10 consumers say going to restaurants is a better use of leisure time than cooking and cleaning up, and that is especially true on special occasions, accord-ing to the NRA.

Dinner remains the most popu-lar Mother’s Day dining option, with 55 percent of those planning to dine out selecting the evening meal period, states the NRA. The survey uncovered that 34 percent celebrate Mom at lunch, 30 per-cent at brunch and 12 percent at breakfast.

THE NUMBERS

Having children in the house-hold can be a guiding factor in choosing to dine out or order in for Mother’s Day. Here are some fur-ther findings of the NRA’s recent survey:

• Seven percent of adults plan to order restaurant takeout or delivery for their special Mother’s Day meal this year; younger consumers and consumers with young children in their household are the most likely to do so; and

• Ten percent of 18-34-year olds

and 14 percent of 35-44-year-olds say they will order takeout or deliv-ery.

WHERE TO GO

As it turns out, moms love steak, seafood and barbecue. That’s what the NRA survey found when poll-ing mothers about their meals. Thirty-four percent of mothers leaned this way, while 24 percent preferred American cuisine.

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They have unique way of tugging on the heartstrings with their simple, sometimes humorous outlook on life, and the same holds true for their homemade gifts to Mom.

Involve them in the gift-buying and gift-giving experience to add that cute touch that will lead to cher-ished memories.

You can do this by

making a month-long event out of Mother’s Day — transforming it into Mother’s Month. Build up the special holiday all month long by encouraging your children to do something nice for their mom.

After the holiday passes, keep the appreciation flowing. Prompt your children to shower Mom with more offers of assis-

tance with any of her efforts around the home and let her know how much she means to them.

BUILDING A

RELATIONSHIP

By instilling an appreciation for Mother’s Day at an early age, you also are bolstering the rela-tionship between child and mother.

Mother’s Day can be used as a forum to

explain how much Mom does for the family and how important it is to spend quality time with her. Everyone in the family should feel a little closer to Mom when the special day comes to an end.

RESPECT

FOR WOMEN By enthusiastically

celebrating Mother’s Day, you can have a

positive impact on your child’s level of respect for women. This respect is some-thing they can carry throughout their careers and relation-ships with others.

A great way to teach this to your children is by prompting them to do something special on Mother’s Day, without your help. Have them design Mom’s card or write a

sweet poem. Maybe they are old enough to bring Mom break-fast in bed.

Ask them for their ideas — and don’t wait until the morn-ing of Mother’s Day. It will mean so much more to Mom if your children are able to come up with well-thought-out ways to appreciate her.

Saturday, April 23, 2016 | H-11

In most parts of the country, May is the beginning of warmer weather and drier conditions, making it the perfect time to enjoy a little outdoor activity.

GET MOM SOME FRESH AIR

Getting Mom some fresh air

and exercise can be a great way to

celebrate Mother’s Day — as well

as working off the calories from

that holiday meal. So after break-

fast in bed or lunch at Mom’s

favorite restaurant, hit the great

outdoors to find a special adven-

ture.

PLANT A TREE

Plants and flowers fly off the

shelves in anticipation of

Mother’s Day. Why not opt for a

tree that Mom could plant and

enjoy for years to come?

Your local nursery is likely to

have an assortment of tree

options starting at under $100.

May can be a great time to plant,

with the ground unthawed from

the winter and the rainy season

coming to an end.

Plan a trip together to the nurs-

ery or have a tree waiting for her

on Mother’s Day morning.

Planting one is a relatively simple

process, with a little bit of physi-

cal labor required. See if Mom is

up for the challenge or let her sit

back and relax while you put her

new tree in the ground.

GO FOR A HIKE

Is Mom the adventurous type?

Tell her to take a hike, in the nic-

est way possible. Plan a trip to

your local refuge or park that fea-

tures a hike with scenic views of

bluffs, wildlife or waterfalls.

This setting can provide Mom

a serene, relaxing backdrop

before her week gets back to nor-

mal on Monday. She will appreci-

ate your efforts in coordinating a

hike, so remember to pack all the

essentials, including snacks,

drinks, first-aid kit and bug spray.

If you’re surprising her, don’t for-

get to pack her a set of comfort-

able clothes and appropriate hik-

ing shoes.

RIDE A BIKE

Do you have a local trail that

offers easy to moderate bike rid-

ing? Cycling is a perfect family

activity that also works up a

sweat.

Handle all of the planning and

packing for the trip, including

any of Mom’s favorite snacks or

drinks. Also be sure to check out

the family’s bikes for proper tire

pressure and working brakes so

you can all enjoy a safe Mother’s

Day ride.

© FOTOLIA

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As chief executive officer, she calls the shots and plays a pri-mary role in estab-lishing the current and future direction of the family.

As psychologist, she assesses behavior and counsels family members if there is an issue within the household.

As facilities man-ager, she maintains order in the home and keeps things operational. And as lead nurse, she treats

ailments and offers expert care.

Chauffeur, lead cook, financial man-ager — we could go on forever. We all know that Mom’s sal-ary is priceless and should be on the same level as profes-sional athletes, actors or recording artists.

According to the Insure.com 2014 Mother’s Day Index, various tasks moms perform at home would be worth $62,985 per year in

the professional world. The career website Salary.com shows a stay-at-home mom’s worth at more than $100,000 per year.

Insure.com and Salary.com found mothers are working about 90 hours per week to keep their households running smoothly.

Both websites cal-culated their final numbers based on U.S. Bureau of Labor Statistics data. Here’s

how Salary.com’s sal-ary figures break down:

MAJOR TASKS

Surveys found that moms spend an aver-age of 14 hours per week preparing meals. This portion of the salary was fig-ured considering a cook’s $9.55 hourly wage and totaled nearly $7,000 per year.

Comparing driving duties and salary to

that of a chauffeur making $12 an hour, Mom should be bringing home more than $5,600 per year. And you can add another $5,200 for cleanup and $1,700 for shopping for the family.

WORKING FOR

THE KIDS Helping with

homework is a job that can add up hours in a hurry because of its daily need. Comparing the task

to that of a teacher or instructor, Insure.com says mom should bring home more than $18 an hour for her tutoring services, totaling more than $7,200 in annual salary.

Additionally, Mom serves as childcare worker ($21,736 per year), summer activi-ty planner ($8,880 per year) and private detective to find out what kids are up to ($1,036 per year).