Mosh Internship Report

8/10/2019 Mosh Internship Report

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PTV INTERNSHIP REPORT

MUHAMMAD MEMOSH PERVEZ



PAKISTAN TELEVISION CORPORATION MUHAMMAD MEMOSH PERVEZ

1INTERNSHIP REPORT

Contents1. EXECUTIVE SUMMARY ......................................................................................................................... 2

2. INTRODUCTION ........................................................................................................................................ 3

2.1 Central Background Information ........................................................................................................... 3

2.2 Company Background ............................................................................................................................ 3

3. COMPANY’S ANALYSIS ............................................................................................................................. 5

3.1 Operations Analysis................................................................................................................................ 5

3.2 Financial Analysis ................................................................................................................................... 6

3.3 Human Resource Assessment ................................................................................................................ 7

3.4 Marketing Analysis ................................................................................................................................. 7

4. BUSINESS VOLUME ................................................................................................................................... 8

5. ENVIRONMENTAL ANALYSIS .................................................................................................................... 9

5.1 Major Product Lines Market Segments ................................................................................................. 9

5.2 COMPETITOR ANALYSIS ....................................................................................................................... 10

5.3 Technology Analysis ............................................................................................................................. 11

6. SWOT Analysis of PTV ........................................................................................................................ 11

7. BRIEF ON THE WORK DURING INTERNSHIP....................................................................................... 13

8. IDENTIFICATION OF A MAIN PROBLEM ............................................................................................. 14

9. RECOMMENDATIONS ......................................................................................................................... 14




2INTERNSHIP REPORT

1. EXECUTIVE SUMMARY

The report is prepared about the internship in the head office of PTV F-5/1. The duration of this

internship was 8 weeks. PTV which is the state owned channel of the country has been operating

in different cities of the country and it has been divided into segments which are news,

entertainment and sports. The internship was done in two major departments of finance and

personnel. Being and internee, the job was to maintain database, arranging meetings and some

official work. Overall, the benefit of this internship was to get awareness about the professional

environment which was helpful for the learning.




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2. INTRODUCTION

2.1 Central Background InformationPakistan entered into Television Broadcasting age with a small pilot TV Station

establi shed a t Lahore f rom w here t r ansmiss ion was f i r s t be amed in Black &

Wh it e wi th ef fe ct fr om 26 November 1964. Television centers were established

in Karachi and Rawalpindi/Islamabad in1967 and in Peshawar and Quetta in 1974 While

introducing the sophisticated branch of the electronic media in the country, the

broad perspective kept in mind was to inform and educate the people through wholesome

entertainment and to inculcate in them a greater awareness of their own history, heritage, current

problems and development as well as knowledge of the world at large.

2.2 Company BackgroundPakistan Television Corporation Limited (PTV) is a public limited company.

Government of Pakistan holds all its shares. The decision to establish a general-purpose

television service with th e pa rt i cip ati on of pr iv ate ca pit al an d un de r th e ge ne ral

supervision of the Government of Pakistan (GOP) was taken in October 1963.

Subsequently the GOP signed an agreement with Nippon Electronic Company of Japan,

allowing it to operate two pilot stations in Pakistan. The first of these stations went on air

in Lahore on 26 November 1964. On the completion of the experimental phase, a

private limited company, called Television Promoters Limited was set up in 1965, which was

converted into a public limited company in 1967 . Telev ision cen ters were established

in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.PTV

satellite transmission is round the clock. The transmission includes ETV and PTV

world transmission. The Karachi Center commenced its transmission on November 2,




4INTERNSHIP REPORT

1967 and was the first full-fledged station housed in its own building fully and

properl y equipped wi th be tt er technical ex t ens i v e equ ip men t f o r p rod uc t i on b y

electronic methods it has four main color studios, including one designed and

equipped for News. The professional quality of its varied program fare, be it music or

drama has been of a top standard. The PTV-Karachi Center along with four Re-

broadcast Stat ions at Thana Bola Khan, S h i k ar pur , No orp ur and Tha ndo

All ahya r , con nec ted to oth er RBS s i n the cou ntr y th rou gh Microwave link

cover about 90% of the population. With the opening of PTV World, Pakistani programs are now

being viewed in other parts of the world via satellite. PTV Lahore , pilo t cen ter st ar ted in

collaboration with N.H.K. Company in a very small studio known as Studio 'C'

(with three Cameras, one Tape recorder, one 35mm Telecine, one 16mmTelecine

and one Opaque Projector.) Studio 'C' was situated inside the Pakistan Broadcasting

Corporation, Lahore area, was started on 26-"-1964 six days in a week (Monday off-

day) in b lack & whi te wi th a v ery l imi t ed s t af f . At tha t t ime, a l l S tudi o

p ro grams wer e t e l ec as t , "LIVE" as no VTR Recordin g mach ines were avai lab le ,

which were made available in the year 1968.A Pilot TV Center was formally inaugurated

on December 5, 1974 at 2-Fort Road, Peshawar. It was Black & White Production/Transmitting

Center consisting of Recording Studio and a Booth for News/Announcement. On February 18,

1982 Main Color TV Cen ter was ina ugurated at 58Shahrah -e-Quaid-e-Azainwith Two

Production Studios,, One Announcement / News Studio, an Outdoor Broadcast Van &07 Nos. of

portable outdoor recording units for News/Current Affairs and Programs. PTV Quet ta was

established during 1974 in the abandoned Masonic Lodge, Quetta Cantt and was

f o r mal l y i naugur a t ed on 26 t h November 1974 ( 26 t h November , on t he 10 t h




5INTERNSHIP REPORT

open i ng ann i ve r s a r y o f PTV i n Pak i s t an , a s t he f i r s t PTV Cen t e r was

e s t ab l i sh ed i n La ho r e on 26 th November, 1964 and later on too, most of the Centers

were established on 26th November).The main project of the Academy was

approved in 1981 wi th an es t imated cos t of Rs .33 .9mi l l ion f rom the

Government, whereas PTV had to contribute Rs. 9.7 million in the form of old/used

equipment. Engineering Training Cell was established in 1978 to train PTV Engineers.

A similar cell was established for Production Training in 1984. Both these divisions

had been working in rented buildings before moving to Academy’s building in 1988.

3. COMPANY’S ANALYSIS

3.1 Operations AnalysisIn the overall structural set up, the corporation, consists of the following units:-

a. A headquarters office at Islamabad

b.

A central sales office at Karachi.

At present Pakistan Television has been working with six television stations which are located in

1. Lahore

2. Islamabad

3. Karachi

4. Quetta

5. Peshawar

6. ETV Centre at Islamabad for 2nd

Channel




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31 rebroadcast station which are located in different regions all over the Pakistan which are

ve r y power f u l and a r e l i nked wi t h Na t i ona l Ne t wor k o f Mi c r o waves

offered by Pakistan Telecommunication Corporation.

This network of Pakistan Television covers about 87% of population, which is about 120 million,

and 37.5% of area inside Pakistan and Azad Kashmir. National News Bureau at Islamabad News

units at all Television Centers and at;

1. Hyderabad

2. Faisalabad

3.

Multan

4. Muzaffarabad

5. Sukhur

6. D.I.Khan

7. Abbottabad,

(1)

Sa l es o f f i ce a t a l l Te l ev i s i on Cen t e r s ( 2 ) Fa i s a l abad ( 3 ) Hyder abad

(4) Multan (5) Gujranwala

3.2 Financial AnalysisThe finance department of PTV deals with activities that are concerned with (RAE) Recording, Analyzing and

Evaluating of all transaction that are done with money. The finance department has a work to set budgets. The

basic work of finance department is at headquarters as the income is only generated there. At centers only expenses

are done which are to be recorded by the finance department. The others departments when ever want some

equipment or any other thing for use they send a requisition to purchase department they purchase it after verifying




7INTERNSHIP REPORT

there is a real need of it. After that the bills are send to finance department who give cash against those bills or

sometimes directly pay the bill

3.3 Human Resource AssessmentProvident fund

The corporation operates provident fund scheme for all its employees who joined the

c o r p o r a t i o n b e f o r e j u l y 0 1 , 1 9 8 2 . E q u a l m o n t h l y c o n t r i b u t i o n a r e m a d e

b o t h b y t h e c o r p o r a t i o n a n d employees at the rate of 10% of basic pay.

Gratuity fund

The corporation also operates gratuity fund scheme for all its employees who have opted it and

have joined before July 01, 1982. Monthly contributions are made by the corporation at the rate

of 9% of basic pay.

Pension scheme

The corporation operates a pension scheme for all its employees who joined the

corporation since 1982 with an option to the employees in service on such date to join this

scheme.

3.4 Marketing AnalysisThe basic marketing mix 4P’s of PTV is as following:

Product

The Programs, Plays, Shows, Events, Conversation etc. are all the product of PTV

Price

The price of PTV is set according to the time slot in which the ad is being played.




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Placement

PTV’s signals covers more than 90% of the local population and more than 53 countries worldwide. It

reaches to the target population trough satellite and cable network.

Promotion

PTV promotes its upcoming programs by playing their trailers on the channel, advertising boards, through sending

pamphlets of the programs to the companies.

4. BUSINESS VOLUME

There are last five years business volumes of Pakistan Television Corporation:

Serial Number Year Volume Growth

1 2008-2009 505.2572

2 2009-2010 581.2213

3 2010-2011 732.7654

4 2011-2012 1356.3425

5 2012-2013 1702.304

There are no specific awards that are given to PTV. There are just some employees of PTV who have different

national awards in sports like swimming, boxing, cricket, badminton etc. moreover PTV has made a lot of

successes in a form that it has accomplished its determined goal very well. It has increased its business volume. It is

the leading broadcasting channel of Pakistan.




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5. ENVIRONMENTAL ANALYSIS

5.1 Major Product Lines Market SegmentsPTV offers different products or services to its viewers through its seven different channels. The Drama’s Play

shows, Singing Programs, News, Sports events, Conversations or Talk shows, Awards shows, live sports, Reality

shows etc are the offered by PTV. PTV offers these products for both its viewers and customers. Moreover PTV

also some services for its advertising customers like sending them frequent information of upcoming events,

programs and dramas so that they may set strategies to play theirs Ad’s during these programs. PTV also provides

extra services to its regular customers like record the special events organized by the client and give it in news on

demand of the client. PTV offers service of allowing its regular customers to shoot its ad’s in PTV’s studio. It also

plays various documentaries of its client on demand like documentaries of US AID and Turkish Culture are been

played recently. All the above mentioned products of PTV can be divided in three parts:

News

This part covers the shows based on the current affairs, the daily happenings, conversations on different topics

about politics.

Entertainment

This part contains the drama’s the show’s and films. In drama’s we have primetime drama, soaps, and comedy

drama’s etc. while in shows PTV produces Game shows. Reality shows, Singing shows. In films we have tele-

f ilm’s that are shown occasionally

Sports

In this part PTV covers different sports shows, events or games play on PTV Sports channel. There are recorded

events or some live events according to viewers interests. As these are the products during which the ads

are played and these are a way to attract different companies to sponsor them and have their ad played. The

actual thing that PTV sells is its time through which it generates its revenue. So the prices are set according to the




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trend of viewer’s ship during these time bands. The more the viewers are in number in a particular time band the

more shall PTV charge for that time slot.

5.2 COMPETITOR ANALYSIS

5.2.1 Major Competitors

PTV Network is those channels which give its coverage directly from satellite and there is only one direct

competitor channel named as “ATV”. But with the passage of time and awareness of people the most

disadvantage point of decreasing viewership of PTV is cable network launched. And now there many

indirect competitors television network of PTV Network like GEO Network, ARY Network.

And other hands there are other several individual TV channel competitors like AAJ TV, HUM TV, TV

ONE, ARY Digital, Express Entertainment and GEO TV are the competitors of PTV Home channel

In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT News, and News ONE

, BUSINESS PLUS etc. are the competitors of PTV News channel. In sports sector there is only

Pakistani private sports channel named “GEO Super” is the competitor of “PTV Sports” channel.

Moreover PTV Network is the lead in the sector as its maximum coverage in Pakistan.

5.2.2 Their Market Shares

1 AAJ TV 7.69%

2 APNA CHANNEL 6.81%

3 ARY DIGITAL 6.42%

4 ARY ONE WORLD 9.24%

5 BUSINESS PLUS 4.85%

6 DAWN NEWS 3.84%

7 EXPRESS NEWS 3.96%

8 GEO ENTERTAINMENT 6.63%

9 GEO NEWS 11.43%

10 HUM TV 7.44%




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5.3 Technology Analysis

Technology Methods That Affect the Industry

PTV uses the latest and best available technology for its function. Still some time it is affected by change in

technology. It cannot rapidly shift from old to new technology. PTV has to adopt the technology because it has to

represent country’s media at international level. If the speech of President or Prime Minister is to be given

coverage it is done through PTV. So PTV has to keep its technology up to date. PTV gives its coverage through

satellite. It is using 3Dtechnology. It is not currently using DTH (Direct to Home) service but is looking to shift

towards it. PTV is also using old technology, but as a whole they are having very reliable and fault free technology

6. SWOT Analysis of PTV

Strengths of PTV

PTV Network is only network in Pakistan which operate throw all modemslike satellites, cable, and

terrestrial.

PTV operating more than 50 countries of world, that increase its viewer ship and also increase the market

value.

PTV considered as a trustable channel which provide accurate information and that trust give good

market to PTV and also increase the viewer ship.

PTV Home is considered as a family channel and that provide quality dramas and programs, so people

refer it to play on home and that also increase viewer ship of PTV.

PTV also famous about its drama serials, people have craze for it and that serials are popular among the

people so PTV get high viewer ship, and the highest charges of PTV slots is also for that time in which

that serials play.




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PTV is the defender of cultural and ethical boundaries of society in electronic media sector.

Weaknesses of PTV

PTV mostly used the old technology, so employees are unable to get access to use up to date technology.

Huge size of the organization is also a week point of PTV. There is difficult to manage accurately in all

fields to employees.

Due to own by government PTV bound under the government policies and has lack of freedom.

Communication gap between departments.

There is not a proper training facilitate to employees in PTV.

PTV have large number of employees and effect to increase cost.

Opportunities for PTV

Advertisement is a type of basic need for the corporations as increasing competition, so PTV

has opportunity to grape these advertisement and increase competition.

International growth potential due to the increasing community population across worldwide. As

population increasing so as migration of people from Pakistan to other countries, and those foreigner are

want to share and even learn our traditional rules or culture they want a platform and PTV have

opportunity to provide this facility to them.

PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity to share its maximum

transmission to maximum peoples for the purpose of extension.

Due to have strong networking PTV has opportunity to easily launched new services.

Threats to PTV

Taxes on broadcasting sector are increasing day by day and that is destructive for the PTV in shape of low

profit.




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Maintaining Database

In maintaining database I have given task to enter data electronically, the detail of products,

inventory, orders by distributors/retailers, and other official records, also maintaining files,

making them up to date according to organization’s requirement.

Arranging Meetings

Meetings with personnel of different departments are held, my task was to make calls to those

employees for setting times for meeting and confirmations about it, so that no other issue rises.

Official Work

Office means a lot of documents, the task given to me were to manage documents in files, staple

them, and clip them in files according to requirements. Making letters on MS Word and printing

them, photocopy different documents as required in office, scanning of documents, sending E-

mails.

8. IDENTIFICATION OF A MAIN PROBLEM

PTV is a typical bureaucratic organization riddled with political interference and red

tapism.

There is a lack of young and female employees. Most of the workers were in their 30s

and were predominantly male.

The promotion policy in PTV is too much slow which creates discouragement among the

employees. Transfers and promotions are made on political basis.

No proper networking among the functional areas of business that yield in high degree

of confusions and ultimately effects on efficiency of workers

9. RECOMMENDATIONS




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Decentralized policy should be adopted in PTV.

Young and female employees should be given more chance to increase the diversity.

There should be some specific strategy and policy of promotion and it should be strictly

followed so that the employees take interest in their duties.

Mosh Internship Report

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