Mortgages B2C B2B Direct Marketing Digital Marketing
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Transcript of Mortgages B2C B2B Direct Marketing Digital Marketing
![Page 1: Mortgages B2C B2B Direct Marketing Digital Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062905/554ced43b4c905ae138b48c2/html5/thumbnails/1.jpg)
B2C & B2B DIRECT MARKETING & DIGITAL MARKETING INITIATIVES
MORTGAGES
Rob Dawson
LinkedIn: linkedin.com/in/robdawsonmarketing
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Self-employed “Better Alternative” Campaign
Waxed “scratchie” style reveal
B2B self-mailer with iPod promotion . Mailed to mortgage brokers to encourage discovery of the full suite of Bluestone’s benefits
Acquisition
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Self-employed “Better Alternative” Campaign
Series of B2B emails – original, reminder, and announcement of winners versions
Acquisition
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Self-employed “Better Alternative” Campaign
B2B advertising – Industry Publications
Acquisition
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Self-employed “Better Alternative” Campaign
Acquisition
Elements of the B2B reveal strategy – higher frequency smaller ads
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Self-employed “Better Alternative” Campaign
Acquisition
B2B industry magazines – belly wrap
One of a range of animated gif banners (animated in PowerPoint slide show format)
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Self-employed “Better Alternative” Campaign
B2B brochure cover
Detailed competitive analysis, demonstrating Bluestone’s advantages for the self-employed customer
Acquisition
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“ATO Tax Debts” CampaignAcquisition
Bluestone lending criteria could assist the self-employed, a fact not known by all brokers
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“ATO Tax Debts” CampaignGoogle page1 ranking for organic search and Adwords on “tax debts” keywords
Dedicated landing page matched to Google “tax debts” keyword campaign (one of a series of keyword + landing page lead generation campaigns)
Acquisition
Segmented lead generation for “tax debts”, “equity take out”, “self employed” and “debt consolidation”
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Accountants / Brokers - Networking Strategy
Acquisition
Extracts from an online marketing kit encouraging brokers to network with accountants to assist self-employed prospects
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Accountants / Brokers - Networking Strategy
Variable templates for customised email, flyer and postcard, available from the Bluestone secure site. Provision for brokers to add logo and contact details
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Accountants / Brokers - Networking Strategy
Example of postcard template for brokers to conduct their B2B promotion to accountants. No Bluestone branding to conflict with the broker campaign
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Broker POS Collateral
A range of instore display material for shopfront mortgage brokers, available for brokers to order online “behind the password”
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Online – Indicative Approval Calculator
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Contact Details
linkedin.com/in/robdawsonmarketing
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B2C B2B Direct Marketing and Digital Marketing - Mortgages