Marketing Communications/B2C Sales - Entrepreneurship 101

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Epiphanies, Florida & The Key to Marketing Success

Transcript of Marketing Communications/B2C Sales - Entrepreneurship 101

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Epiphanies, Florida &

The Key to Marketing

Success

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Before We Get Started……

@markevans

#ent101

http://bit.ly/entmarketing101

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July:

average

temperature

28C

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Yes, that’s an air conditioner

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• Needs

• Motivations

• Desires

• Fears

• Challenges

• Interests

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• Brand awareness

• Leads, sales

• Users/customers

• Validation/credibility

• Media coverage

• Investors

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The average person

sees and hears

>100,000 words/day

of content: TV,

radio, social media,

video games, text

messages, Web.

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Brands need to

be publishers

(apparently)

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Social media is

table stakes (aka

every is doing it)

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Consumers

have lots of

information at

their fingertips

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Engaging

Distracted,

Multi-Tasking,

Information

Overloaded

Consumers

There is a Huge

Challenge

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The Answer: Storytelling

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What is Storytelling, Really?

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• Engaging

• Authentic, meaningful

• Tap into emotions

• Spark interest, imagination,

curiosity

• Drives actions (leads, sales,

users)

• Drive relationships

Why Stories Matter

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The Digital Evolution

Website

Social

Media

Content Marketing

Storytelling

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#7 Poor Marketing(Should be higher!)

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7 Must-Haves for Storytelling

Success

• Being customer-centric

• A willingness to listen

• Flexibility, agility

• Having personality

• Commitment

• Courage

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• How are you unique or

different?

• Who are the target

audiences?

• Where do you tell stories?

• Who gets to tell stories?

• How do you measure

success?

• How do you keep it going?

Keys for Telling Good Stories

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Storytelling Story-doing

Credit: http://www.magneticcontent.biz/the-shift-from-storytelling-to-story-doing

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Rank Your Storytelling

Priorities

Nice

Never

Now

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Everyone’s a Storyteller

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Messaging, Website, one-pagers

Case studies, videos, infographics, conferences

Social media, advertising, white papers

A Staged Approach to Storytelling

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“Storytelling for Startups”How fast-growing companies can

embrace the power of story-driven marketing

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A signed copy of the book and

two hours of consulting

Visit: storytellingforstartups.ca

or leave your business card

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Thanks!

www.markevans.ca

@markevans

[email protected]

http://bit.ly/startupscana

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