More than just a #: How hashtags can take your event from good to great
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Transcript of More than just a #: How hashtags can take your event from good to great
Tiffany Broadbent Beker ๏ @tb623Web Developer & Social Media Coordinator
College of William & Mary
#eduiconf 2014
#edui_hashtags
More than just a # How hashtags can take your event
from good to great
#eduiconf #edui_hashtags
something
What?
#williamandmary #wm1693
#william&mary
#
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Where?(pretty much everywhere)
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Why use hashtags
for your event?
But first, what are your goalswith using social media for your event?
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Searchability
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Visibility
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Cross-platform
Unity
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Community
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Engagement
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Engagement
55% more retweets2x more engagement
Meh
55% more engagement
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Posterity
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Creating a
hashtag
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Be specific(but not too much)
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Keep it short
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(Pre)search
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For example…
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For example…
#wm2018W&M Class of 2018 and…
Weltmeisterschaft (World Cup) 2018
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For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
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For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
#wmhomecoming
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Readable
#SusanAlbumPartyvs
#susanalbumparty
#wmTribeSnow vs #wmtribesnow
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Memoriable
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Tested
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Use
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#Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain
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1 or 2* hashtags*on Twitter & Facebook, up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
tool tiphashtags.org, hashtagify.me & ritetag.com
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Geotag
#eduiconf #edui_hashtagstool tip:
twitter.com/search-advanced
#eduiconf #edui_hashtagstool tip: trendsmap.com
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Consistency
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It is time…(For reference)
#wm2018 = W&M Class of 2018
#wmgrad = W&M Graduation/Commencement
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Pre-event
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Promotional
material
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Promotional
material
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Monitor
#eduiconf #edui_hashtagstool tip
iconosquare.com & gramfeed.com
#eduiconf #edui_hashtagstool tip
hootsuite.com
#eduiconf #edui_hashtagstool tip: tagboard.com
#eduiconf #edui_hashtagstool tip: tagboard.com
See also: hashAtIt.com
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Inform
tool tip: bufferapp.com(and schedule ahead)
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During
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Speakers
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Speakers
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Handouts &
Programs
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Handouts &
Programs
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Provide timely
information
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Engage
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Engage
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Engage
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Engage
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Share
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Share
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Share
tool tip: “Repost” app
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Share
tool tip: “Repost” app
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Live feed
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Live feed
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tool tip: eventstagr.am
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tool tip: eventstagr.am
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tool tip: ifttt.com
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tool tip: ifttt.com
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After
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Archive &
Review
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tool tip: storify.com
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Continue the
conversation
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Thank you!
Tiffany Broadbent Beker @tb623
http://bit.ly/edui_hashtagsall the tool tips & slides