Personal Moral Philosophies and Moral Choice Contemporary analyses of moral phenomena have
Moral designfinal
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Transcript of Moral designfinal
#moraldsgn
Interactive2013
SXSW
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the things we use change us
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Changing Behavior
Every day we use designed things that change the way we:
Live
Relate
Communicate
View ourselves
And that’s a big, fat, moral deal. Monday, March 11, 13
Here’s why.
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80 - 90% of decisions are made subconsciously by trained networks of emotional perception
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EmotionalPerceptions
Actions
Habits
Desires
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Desires
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‘Moral’
Moralitas "manner, character, proper behavior"
How should I act?
What does it mean to live well?
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Everything you touch has the power to change you.
there is no escape from thisMonday, March 11, 13
Moral DesignRJ Owen@rjowen
SXSW Interactive 2013#moraldsgn
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This is awkward...
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“Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot.”
- Mark Twain
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“I was a-trembling, because I'd got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself:‘All right, then, I'll GO to hell’”
- Mark Twain
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Who is this guy anyway?
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whoami
RJ Owen
Product Manager & Design Lead
Convercent
Denver, CO
@rjowen
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whoami pro
RJ Owen
Product Manager & Design Lead
Convercent
Denver, CO
@rjowen
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“Convercent helps companies systemically align values with individual behavior to create a thriving culture of engaged, high-performing employees.”
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GRC
Governance
Specifying appropriate behavior
Risk
Problems for your company
Compliance
Ensuring people act appropriately
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- Author
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- Author
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This is not living well.
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“The Glory of God is Man Fully Alive”- St. Irenaeus
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ok fine - what does this mean for design?
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The 7 Lamps of Architecture
John Ruskin
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10 Commandments of Good Design
Dieter Rams
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Solving for PatternWendell Berry
in The Gift of Good Land
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what is moral design?
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6 Principles
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moral design is restrained
Respect the limitations and constraints of the user and their environment
Answer these questions:
How much is enough?
How much is too much?
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Moral design improves harmony
Sustain and improve balance and order
Do not solve problems by creating others
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case study: google plus
“Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we've been working on.”
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moral design is dynamic
Value the imperfection that comes from crafting real things
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moral design requires craftsmanship
Good things come from good practices
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moral design is honest
Does not pretend to be something other than it is
Aims to achieve its promises - does not have a hidden agenda
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“Design is a Promise”- Every Designer Ever
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What are you promising?
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Is it achievable?
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Will it make people better people?
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Case study: zynga
“Zynga is the best place to play online games with friends. It’s always free to play.”
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case study: app.net
“We are selling our product, NOT our users.”
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MORAL DESIGN is ORGANIC
Treat the user, the design, the brand, and the environment as one organism
What is healthy for one must be healthy for the others; otherwise an imbalance exists and the solution is suspect
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MORAL DESIGN is ORGANIC
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Moral design is
Restrained
Harmonious
Dynamic
Crafted
Honest
Organic
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immoral design
Ignores constraints
Creates problems while solving problems
Static
Results-only; ignores the craft of design
Dishonest
Inorganic
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“A good solution, then, must be in harmony with good character, cultural value, and moral law.”
- Wendell Berry
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What about business people??
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moral business
Morality is a competitive advantage and differentiator today
CH2M HILL is 2013 Worlds Most Ethical Company
Frank / Dodd act: up to 30% of Gov’t fines can be kickbacks to whistleblowers
Values-driven organizations win
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moral business
Yes, a lot of this involves and depends on influencing business stakeholders
So does good UX.
Design has never just been about design
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UX Deliverables Best Practices
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Journey Maps
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Journey Maps
Show a persons organic interaction with a brand
Show how user grows / benefits from brand interaction ongoing and vice versa
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Customer Hierarchy of Needs
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Needs
Wants
Joys
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Useful
Usable
Desirable
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Useful
Usable
Fulfilling
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Organic Cycle Diagrams
Mapping virtuous cycles
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Example: “Fun” Ethics Training
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Example: “Easy” Ethics Training
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#moraldsgnSource: Kevin O’Connor, UXMag
Personas
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“Do the right thing. It will gratify some people and astonish the rest.”
- Mark Twain
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http://www.inhabitblog.com/
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Special thanks
Special thanks to Sara Pacheco for slide design and session feedback
To all the members of the design community on twitter, facebook, and G+ who reviewed my preview video and gave early feedback
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Works CitedSample persona by Kevin O’Connor, in UXMag:
http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience
Journey Map courtesy EffectiveUI blog:
http://www.effectiveui.com/blog/tag/customer-journey-map/
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