Monthly repor januari 2012

SOCIAL MEDIA OPTIMIZATIONMONTHLY REPORTJANUARI 2012

Bir Bintang

KPI vs ActualKPI vs Actual Bir Bintang Rituals

item KPI Period Current Status %

Twitter 2000 Nov-Mar Nov-Jan 647 32,35%

Total Facebook Fans 50,000 fans Nov-Mar Nov-Jan 73.850 147,7%

Facebook Status Updates1,095 status

updates 1 year Nov-Jan 278 25,38%

Facebook Engagements / Interactivity

3,650 status updates 1 year Nov-Jan 98.562

Twitter Tweets1,095 status

updates 1 year Nov-Jan 479 43.3%

Twitter Engagements / Interactivity

3,650 status updates 1 year Nov-Jan 659 18%

Guerilla Forums 104 threads 1 year Nov-Jan 15 14.4%

Monthly Report 12 Reports 1 year Nov-Jan 3

• Facebook (Jan 1 Jan 31)– Fans: 55.819 73.850 ( + 18.031 )– Wall: 98– Comments: 3206

• Twitter (Jan 1 Jan 31)– Followers: 537 647 ( + 110 )– Tweets: 1008 1162 (+ 154)

Rumah BintangRumah Bintangwww.rumahbintang.com

http://www.rumahbintang.com/

What’s In? • Rumah Bintang game• About• Bintang Corner (FAQ and How to)• How to play

Page ViewPage View

• Social media is used to promote the website by posting teasers. In a month we have 12,193 people visited Rumah Bintang website (Visitors were driven to the ‘click to start playing' page).

• We launched www.rumahbintang.com on Jan 11. There were 971 visits on Jan 11 and 2,280 visits on Jan 12 (increased by 1,309 visits).

http://www.rumahbintang.com/

Landing Page JanLanding Page Jan

• Many user opened rumahbintang.com and since Jan 1 to Jan 31, 12.266 users come in our landing page. Their on Start Playing Page and try to connect to facebook

• 814 users come in dashboard page.• After users filling their database, users open How to Play. There 144 users open this

page.

Landing Page Feb 1 - 10Landing Page Feb 1 - 10

• Since Feb 1 to 10, 2.036 users come in our landing page. Their on Start Playing Page and try to connect to facebook

• 338 users come in dashboard page.

VVisitors isitors BBased ased OOn n LLocationocation

• The average user visits rumah bintang website for 8-9 minutes.• Jakarta is a city with the largest user who visits rumah bintang

website, 9,594 user. East Java is the with the average user visits longest, 11 minutes.

NewsNews

o More than 13 Media, reported the launching event rumahbintang.com

FacebookFacebook

What’s in:- Daily Interactions (Status Update; interaction with Fans)- Photo share- Video share

Facebook Fanpage ActivityFacebook Fanpage Activity

Like Per Feb 13

TOP POSTTOP POST

• 819 people like this post

• With one image “toss” we engaged many users

Top PostTop Post

• 717 People Like This Post

• One question to know habit our fans. The question invites many users to comment in our post

Top User PostTop User Post

• User named We Lee An, he posted about how to play the rumahbintang website. All the things described in Indonesian. This is very interesting because there is high interest from users to create loyal effects.

Fans (Total Like)Fans (Total Like)

• Since the beginning of the month the number of Likes (fans) is growing. Ads that we used, helped to attract many users to click and encourage many users to see our fan page and likes also. Total Likes 73.850 in Januari.

People Talking About ThisPeople Talking About This

• Number people talking about this were up and down. In Jan 31, 9.577 people talking about this.

Reach & New LikeReach & New Like

• Number of people reach this page is growing. At Jan 31, 504,191 People Reached and 9,577 People talking about this.

• New Like, the total number of unique people who liked this page, each day. New like up and down, highest at Jan 11, when Rumah Bintang Launched, we have 816 New Like for this page.

Reach & Frequency Reach & Frequency • Come from Paid, the number

unique people who saw this post from ads or sponsor stories. Number of paid in Jan 456,167 People.

• Come from viral, the number unique people who saw this post from story published by a friend. 42,584 people for viral. These story can include by comment, post status, wall to fanpage Bintang, or wall post after join rumahbintang.com

• Come from organic, saw from news feed or ticker to our page. 25,327 people from organic.

Top 10 Traffic Sources Top 10 Traffic Sources

External referrers linking back to Bir Bintang Official Facebook Fanpage.

This shows the effectiveness of the guerilla marketing strategy using forums such as Forum indowebster and Kaskus to drive traffic to Bir Bintang Official Fanpage.

Demographics & LocationDemographics & Location

Fans are more dominant males than females. Comparison of male fans and female fans 93% 5,6%, this is because the brand's customers are predominantly male.

GuerillaGuerilla

4-Jan-12 Sim Game dan Sejarah Singkatnya

http://www.kaskus.us/showthread.php?p=610093720#post610093720 10 forum

6-Jan-12Tablet Baru Andalan Samsung:

Galaxy Tab 7.0


12-Jan-12 Game Jejaring Sosial Rasa Lokal


13-Jan-12 Teknik Menuang Bir Yang Tepat

http://indonesiaindonesia.com/f/121403-teknik-menuang-bir-tepat/#post966634 6 forum

18-Jan-12 Sejarah Singkat Avatar Internet


20-Jan-12Menghidupkan Suasana Bar di

Rumah

http://forum.vivanews.com/recycle-bin/273290-menghidupkan-suasana-bar-di-rumah.html#post2357319 5 forum

26-Jan-122011, Tahun Cemerlang Bagi Dunia

Game Lokal


27-Jan-12 Jumlah Pemain Game Sosial

Meningkat Pesat

http://www.ceriwis.us/showthread.php?p=1859724#post1859724 5 forum

31-Jan-12 Di Balik Suksesnya Jejaring Sosial


Guerilla DetailGuerilla Detail

SummarySummary

• In Januari all of summary were increased.

Item This Month Last Month Difference

Total Likes 73.850 55.819 18.031Fans Growth 18.031 42.833 24.802

People Talking About 9.577 8.108 1.469Total Interactions 47.730 41.348 6.382Total Page Views 19.789 17.744 2.045Total Impressions 531.033 115.424 415.609

TwitterTwitter

FollowerFollower

• Number of follower BintangID were increased throughout the month. At Jan 1, total 537 Follower.

• Followers increased until the end of the month. Total 647 follower for BintangID (up to 110 followers).

TweetTweet

• Tweets are posted on Mon-Sun, even though tweet frequency are high, we still need to post new various tweets that can engage more and attract users to follow BintangID twitter account.

• We adjust the time between post tweets with the activities of targeted user. Usually occurs a lot of interaction at night , starting from hour 5 pm - 11 pm.

ImpressionImpression

Total Reach : 8,091 peopleTotal Impressions : 11,464 impressionsEngagement :- 31 Regular tweets- 9 Retweets- 9 Replies

SummarySummary

• All campaign used on twitter is on the right track.

• We did more mentions to keep interaction with all active followers than last month.

Item This Month

Last Month

Difference

Total Followers 647 537 110

Followers Growth 110 43 67

Total Tweets 1162 1008 154

Monthly Tweets 154 212 58

Total Mentions 250 212 38

THANK YOU

Monthly repor januari 2012

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