Monthly givingwebinar
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Transcript of Monthly givingwebinar
![Page 1: Monthly givingwebinar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5552387bb4c9057b268b46ec/html5/thumbnails/1.jpg)
Monthly Giving?
You’d be crazy not to start!
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How to participate in today’s webinar
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Why monthly giving?
•Ease and convenience for your donors
•Long-term, predictable income
•Appeal for older and younger donors alike
•Increases the value of the donor over the long-run
•Increases donor loyalty and bequest gifts
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You do the math$50 Donor converts
$5/mo. - $60 yr$10/mo - $120 yr
$100 Donor converts
$15/mo - $180 yr$20/mo - $240 yr
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In an ideal situation...
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What 5 things do you
need to start?
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1. A Donor Base
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2. A Compelling Mission
And a tie-in
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3. The ability to process recurring
gifts
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4. Ability to communicate through integrated
communication channels
•Online•Email•Direct mail
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5. The ability to thank donors
promptly
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Who are we looking for in our donor
base?
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What if you don’t have any
donors yet?
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You can start small!
•Begin with your loyal supporters and board members
•Introduce it to your email list
•Highlight the option of monthly giving on your website
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One client
•Launched with a series of four autoresponder emails
•Began in the first few months with 15 new monthly donors, including a handful of board members
•Nearly one year later - 40 regular monthly donors and one-time gifts have raised over $15,000
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How else can you recruit monthly
gifts?•Mobilize your volunteers
•Use video on your website
•Pick up the phone
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The trick is to start!
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What if you’ve got a monthly giving program but it’s
stale or stagnant?
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Begin by surveying your current monthly donors for feedback
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Compile a targeted mailing
• an oversized outer envelope, closed-faced, with a bright, colorful, real stamp
• a personal and genuine letter from the Executive Director
• a full-page testimonial insert with the voices (and faces) of other monthly supporters
• a full-page response device
• a stamped reply envelope (not a BRE, a real envelope)
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Every year ...
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A word about thanking
•No, you don’t need to thank every month
•Acknowledge impact in a special way
•Don’t stop communicating!
•Send them special versions of your regular communications.
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