Mont blanc
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Transcript of Mont blanc
Evolution Of The Name
MONT BLANC-Highest mountain in the ALPS i.e 4810 mts. meaning White Mountains
6 rounded edges of the star signifies the same Edelweiss- a European mountain flower “nobel
whiteness” A Bird Splat
History
Founders of SIMPLO FELLER PENS IN 1908
Claus-Johannes Voss, Alfred Nehemias,August Eberstein –GERMAN MAUFACTURERS OF HIGH CLASS GOLD & FOUNTAIN PENS
Technology used – Build-in ink well….
NO BLOT ON THE BEST SUNDAY DRESS
Safety fountain pen – “Rouge et Noir” in 1909
became the pinnacle of writing instrument
HISTORY
The ICON name –registered in 1910
A STAR IS BORN – MONTBLANC star emblem became the brand logo & trademark in 1913
MILESTONE IN HISTORY
Launch of Montblanc “Meisterstuck” in 1924
After 1926 –global expansion in 60 different countries
A Difference in Elevation
For the first time nib was engraved with number “4810” –height of mountain Mont Blanc
SIGN OF SUPREME QUALITY
HISTORY
Official name launched in 1934
MONTBLANC SIMPLO GMBH
Post II WW started a Meisterstuck series in 1955
BOUTIQUES AROUND THE WORLD 350 IN 70 COUNTRIES
DUNHILL acquired Montblanc in 1977 Further taken over by VENDOME LUXURY
GROUP S.A Presently known as Richemont group -2nd
largest in the world
CHARACTERSTICS
Models after 1990 has the following Serial number located on top of clip Written “made in Germany” & “Pix” Barrel of pen reveals a reddish hue under strong
lighting
BRANDING-ART & CULTURE
Supporting UNICEF since 2004 – provide children with the access to quality education
Social engagements & cultural commitments
149 celebrities wrote personal statements –later on engraved on pens were auctioned for all the proceeds going to UNICEF
Organized a charitable PHOTO SHOP PROJECT in 2009
Product Profile – Initiated in 1995
SPECIAL & LIMITED EDITIONS
• A Fabulous masterpiece :The Mont Blanc Limited Writers Edition Carlo Collodi
Mont Blanc honors theatre visionary Max Reinhardt
Crowning moments :The Wedding Collection
Is Mahatma Gandhi the ultimate brand-Mont Blanc strategy ???
Gandhi limited Edition to endorse a culture of greed in the name of a man who would have scorned it.
SOUL MAKERS
FOR 100 YEARS
Launched Anniversary edition featuring Mont Blanc Diamond
First brand worldwide to posses its own patented diamond cut derived logo
CUSTOMER SERVICE
All repairs done within the boutique itself NIB exchange service Free engraving services to customers 2 year warranty on all the products Personalized embossing & packaging
THANK YOU