Monmouth Health & Life: 2012 Media Kit

2012

b e rge n | Mid d le s e x | Mo nMo u th | Mor r i s & e s s e x | We stc he ste r

T h e G o o d L i v i n G M a G a z i n e s

W a i n s c o t M e d i a . c o M

b e rge n Mid d le s e x Mo nMo u th Mor r i s & e s s e x We stc he ste rw a i n s c o t m e d i a . c o m

SUBJeCT TO CHaNGe | UPdaTed 10/11

2012

editorial overview

Welcometo the new H e a lt H & l i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers—has been outstanding.

Wainscot media’s H e a lt H & l i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.

We are the “Good Living magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.

jennifer vreeland , editor in [email protected]

Shae marcuS Publisher 856.797.2227 [email protected]

editorial calendarPublishing Dates sPecial aDvertising section Details

m o n m o u t h h e a lt h a n d l i f e . c o m

subJect to chanGe | uPdated 10/11 | 1 OF 4

2012

iSSue editorial highlightS

Special advertiSing SectionS

Section deScription/ advertiSer focuS

february/march

Spec Sec cloSe:

12/08/2011

ad cloSe:

12/22/2011

materialS:

01/03/2012

mailed:

01/18/2012

set your Wellness Goals for the neW yearit’s a new year and a new you! our experts offer guidance and tips to take control of your health, body, mind and spirit.

annual ultiMate sPa Guide rejuvenate, revive and restore with Monmouth’s best spas as selected by our editors in our second annual “ultimate spa Guide.”

health focuS: the latest information about prevention and treatment for those battling eating disorders.

at home: how healthy is your bedroom?

monmouth foodie

ask your doctor

showcases great things in Monmouth’s healthy cuisine: restaurants, health food stores, and other eateries. fob ff section.

Q & a with Monmouth’s leading doctors, dentists and health practitioners. ff section.

april/may

Spec Sec cloSe:

02/16/2012

ad cloSe:

03/01/2012

materialS:

03/02/2012

mailed:

03/22/2012

hoMe & Garden issueinspirational interior and exterior design and must-have home accessories.

shoP local MonMouth discover the best resources for everything from fashion to stationery right in your own backyard with our second annual shop local Monmouth Guide.

health focuS: understanding and managing food allergies

the latest in autism research

at home: bathroom updates

local real estate trends and what to buy now

call for entrieS: best of Monmouthour 4th annual readers’ choice awards survey

the complete monmouth home and garden resource guide

monmouth foodie

Perfect for all types of home design, renovation resources for inside and outside. display advertising with complimentary advertorial.

fob ff section highlighting healthy Monmouth cuisine.





2012




June/July

Spec Sec cloSe:

04/22/2012

ad cloSe:

05/02/2012

materialS:

05/03/2012

mailed:

05/22/2012

live your best life thriving adult (55+)-focused topics from bone health and long term care to senior living.

health focuS: Podiatry health—get to knowyour feet

at home: creating outdoor living and playing spaces

“family Summer getawayS”capture the excitement of summer vacation through a child’s eyes with our guide to the best places in new Jersey and beyond.

monmouth foodie


auguSt/SeptemberSpec Sec cloSe:

06/15/2012

ad cloSe:

06/29/2012

materialS:

07/02/2012

mailed:

07/23/2012

MonMouth health & life readers’ choice aWardsWe’ll profile the winners of our 4th annual best of Monmouth reader survey, where you’ll discover your neighbors’ favorite spa, gourmet shop, nightlife spot, art gallery and more are and why.

health focuS: dermatology —sun damage and your skin

sticking to your fitness regimen

at home: Porch, patio, and poolside furnishings

back-to-School Shopping SavingS:tips and great local finds

call for entrieS: cutest Pet contest

monmouth foodie


october/novemberSpec Sec cloSe:

08/17/2012

ad cloSe:

08/31/2012

materialS:

09/03/2012

mailed:

09/21/2012

your Personal best!our guide to looking good, feeling great and staying fit! top practitioners offer guidance on how to reach your personal health goals.

health focuS: What you might not know about your hospital’s many offerings and community programs

alzheimer’s awareness and brain health

at home: audio and theater equipment

cutest Pet contest resul ts revealed

best of monmouth recap

sponsor showcase of october event. display advertising with complimentary advertorial.





2012




dec/JanSpec Sec cloSe:

10/08/2012

ad cloSe:

10/22/2012

materialS:

10/25/2012

mailed:

11/15/2012

holiday entertaininGGet inspired and in the spirit of the holiday season with local decorating and entertaining ideas.

Shop local holiday gift trendS:Great local finds for everyone on your list

health focuS: antiaging dental care

at home: creating a wine cellar

beSt of monmouth wrap-up coverage

call for entrieS: “ul t imate spa Guide”our third annual guide featuring the best spas in Monmouth county as selected by our editors.

trend report

highlights news and trends relevant to any advertiser. includes photo and professional write-up and layout.

b e rge n Mid d le s e x Mo nMo u th Mor r i s & e s s e x We stc he ste rw a i n s c o t m e d i a . c o m

SUBJeCT TO CHaNGe | UPdaTed 10/11

2012

editorial departments

IN EVERY ISSUElocal Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County

shop local leader: a spotlight on a local business owner and his or her involvement in the community

exercise & Fitness: easy and fun ways to stay fit and tone up

Fashion & Jewelry: Seasonal or eco trends and sporting gear for the entire family

at home: Seasonal, green or trend-worthy design ideas, inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more

power Food: discover the surprising history and health benefits of a particular food and where to buy, try or grow— plus recipes

tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more

wine & spirits: Seasonal refreshments with a healthy twist and recipes

Financial Balance: Learn strategies and tips managing your financial health

Bergen living: What’s hot in local real estate

gatherings: Photos from recent charity and social events in the community

things to do: Local must-attend community events, runs, fundraisers, theater and more

where to eat: Fine, casual, family-friendly and farm-to-table dining in Bergen County

escapes: insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more

B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE RW A I N S C O T M E D I A . C O M

SUBJECT TO CHANGE | UPDATED 10/11

2012

The HE ALTH & LIFE titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business.

HE ALTH & LIFE has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.

PUBLIC-PLACE COPIES

With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, HE ALTH & LIFE maximizes exposure for your brand.

WESTCHESTER75,000

BERGEN50,500

MORRIS | ESSEX44,000

MONMOUTH40,000

MIDDLESEX42,845 HEALTH & LIFE CIRCULATION

Bergen 50,500*

Westchester 75,000*

Morris | Essex 44,000*

Monmouth 40,000*

Middlesex 42,845*

TOTAL 252,345

C I R C U L AT I O N

*December 2010 BPA Publisher’s Statement

CIRCULATIONTOTAL CIRCULATION 252,345

B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE R

2012

W A I N S C O T M E D I A . C O M

DEMOGRAPHICS

PE A K E A R N ING A ND S PE ND ING YE A R S

New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.

READERSHIPDEMOGRAPHICS HIGHLY ENGAGED AND RESPONSIVE FAVORITE MAGAZINE TOPICS

HIGHLY ENGAGED & RESPONSIVE

FAVORITE MAGAZINE TOPICS

D IE T / E ATING R IGH T

F ITNE S S

FO OD A ND R E C IPE S

H OME IMPROVE ME N TS

LO CA L D IN ING

LO CA L E VE N TS

WOME N’S HE A LTH

93%SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE

91% REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS

67% PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE

3.5 READERS PER COPY

950,000 TOTAL AUDIENCE

PLANNING TO BUY IN THE NEXT SIX MONTHS:

• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES

SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.

13%MALE 87%

FEMALE 66% MARRIED

84% OVER THE AGE OF 45 92%

OWN HOME

$200,000 MEDIAN ANNUAL HOUSEHOLD INCOME

$750,000 MEDIAN INCOME-PRODUCING ASSETS

http://www.wainscotmedia.com

SHAE MARCUS PUBLISHER 856.797.2227 [email protected] O N M O U T H H E A LT H A N D L I F E . C O M

2012

WHERE TO FIND US

H I G H - I M PA C T

RETAIL LOCATIONSMONMOUTH HEALTH & LIFE is delivered to key hot spots in towns throughout Monmouth County for added exposure.

To view the complete list of locations where MONMOUTH HEALTH & LIFE can be seen, visit MONMOUTHHEALTHANDLIFE.COM/MONMOUTH-HEALTH-LIFE/WHERE-TO-FIND-US

MONMOUTH HEALTH & LIFE is also prominently displayed at many Monmouth County community events.

C O M M U N I T Y

EVENTS

• ASBURY PARK

• BRADLEY BEACH

• BRIELLE

• EATONTOWN

• ENGLISHTOWN

• FREEHOLD

• HOLMDEL

• KEANSBURG

• LONG BRANCH

• MANALAPAN

• MANASQUAN

• MATAWAN

• MIDDLETOWN

• MORGANVILLE

• NORTH BELMAR

• RED BANK

• RUMSON

• SEA GIRT

• SHREWSBURY

• SPRING LAKE

• TINTON FALLS

• WALL



2012

ADVERTISING SPECIFICATIONSMAGAZINE TRIM SIZE: 8.375” x 10.875”

SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75” from inside gutter.

PRINTING AND BINDING PROCESS: Web offset; perfect bound.

PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text.

MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All digital files must be accompanied by one set of high-quality color proofs.

DIGITAL REQUIREMENTS:

• Preferred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.

• Alternate file formats accepted: Illustrator, InDesign, and Photoshop.

• Image Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format.

• Fonts: All printer and screen fonts must be included on disk.

GENERAL INFORMATION

COPY RESTRICTIONS: Publisher reserves the right, at its absolute discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT.

COPY RESPONSIBILITY: Advertisers are solely responsible for the content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.

POSITION GUARANTEES: Position is guaranteed for covers only.

SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders, camera-ready copy and proofs should be addressed to:

Advertising Department, Health & Life110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: [email protected]

FTP upload instructions available upon request.

SPACE DIMENSIONS

Full Page: Bleed Art Trim Live Area

8.625˝ x 11.125˝8.375˝ x 10.875˝7.325˝ x 10.375˝

Full Page Non-Bleed 7.325˝ x 10.375˝

2/3 Page Vertical 4.63˝ x 10.375˝

1/2 Page Horizontal 7.325˝ x 5˝

1/2 Page Vertical 3.47˝ x 10.375˝

1/3 Page Square 4.63˝ x 5˝

1/3 Page Vertical 2.33˝ x 10.375˝

1/4 Page 3.47˝ x 5˝

FULL PAGEBleed Art

Trim

FULL PAGENon-Bleed

2/3 V 1/3 V

1/4 P

1/2 V

1/3 S1/2 H



2012online

C U S T O M W E B C H A N N E L

Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE.COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion.

BLOG

C HA NNEL SP ON SOR S HIPS & R UN OF S ITE

Both banner ads and IMU sized ads available on

each channel. Sponsorships include both ads on

one main channel and rotation of ads on entire site.

Run of Site ads rotate randomly throughout the

entire site.

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RESoURCES fEatUREd aRtIClES SoCIal ConnECtIonS

I n v I t e s yo u t o

ElizabEth Rand

trunk show Friday

december 17th &

Saturdaydecember18th

29 Godwin Ave, RidGe wood (across from Whole foods) 201-447-2299 | www.MartaStephens.com

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dIgItal ISSUES CoMMUnIty CalEndaR

about us | privacy policy | advertise | contact us | subscribe | my account | bpa statement

copyright 2011 Wainscot media. all rights reserved.

t h E g o o d l I v I n g M a g a z I n E

Market LadyNew Jersey Mom BlogBergenation.comOff the BroilerMommies Do it AllMom to Mom ColumnsMiddlesex Health & LifeMonmouth Health & LifeMorris Health & LifeWestchester Health & LifeNew York Spaces

lInkS wE lovE

PUBlIShER’S Blog

REad about What’s going on With the clients publisher linda rothschild sees eVeryday in her traVels in bergen county and beyond.

win ContESt

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Photogallery

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SPECIalad SECtIon

Get Pampered!

We found the best spas in Bergen County!

New Contest: The Green Housewives of Bergen County

Vote for your favorite Bergen County stores!

Best of 2010: Readers’ Choice Awards

joIn thE CoMMUnIty

LEADERBOARD: 728X90

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UNIT300X250

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BLOG

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Have your customized message delivered directly into the inbox of 6,000+ readers of our e-newsletter! Ad and story included. Sponsorship details include:1. Exclusive ownership of tower ad on e-newsletter.2. One e-newsletter module linking to a sponsored story

about you.

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N E W S L E T T E R

ADVERTISING OPPORTUNITIESWEB E-NEWSLETTER BLOG SOCIAL MEDIA VIDEO

2012

LAURA DOWDEN CUSTOM MEDIA PUBLISHER 201.746.7800 [email protected] A I N S C O T M E D I A . C O M

CUSTOM PUBLISHING

Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach—that’s the power of custom publishing.

SELECT YOUR STRATEGY• Generate sales leads

• Build brand awareness

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• Educate prospects

• Acquire new customers

• Retain existing customers

• Position yourself as an industry expert

• Educate your sales force

CHOOSE YOUR FORMAT• Magazine

• Supplement

• Advertorial

• Events

• Video

• Newsletter

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• Social Media

mailto:Laura.Dowden%40WainscotMedia.com?subject=Wainscot%20Custom%20Publishing%20Media%20Kit%202012

http://www.wainscotmedia.com



2012

CONTACT INFORMATION

SALES

BERGEN & MORRIS | ESSEX

S H A N N O N S T E I T Z

Senior Vice President/[email protected]

MIDDLESEX & MONMOUTH

S H A E M A R C U S

[email protected]

WESTCHESTER

J A N I C E B R O W N E

[email protected]

MARKETING & PRODUCTION

J A C Q U E LY N N F I S C H E R

Manager of Advertising [email protected]

A M A N D A T H O R O G O O D

Marketing [email protected]

C H R I S T I N E H A M E L

Director of Production & [email protected]

Monmouth Health & Life: 2012 Media Kit

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Transcript of Monmouth Health & Life: 2012 Media Kit