Monetizing your asset collection with DAM

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In Transit ImagesDrives Online Art & Photography Business Forward with DAM

Bob Hendriks

Bob Hendriks

Managing Director

In Transit Images

In Transit Images Drives Online Art & Photography Business Forward with DAM

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In Transit Images

• 4 Business Units

• Global Marketplace

• 12 Employees


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My Role

• Managing Director

• Driver of All Business Aspects

• Former IBM Business Consultant


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Life Before DAM

• Fragmented DAM

• Fragmented & Inefficient Digital Workflow

• Inaccurate & Inconsistent Metadata

• Manual Website Feed

• Manual Sales Processes

• Lack of “Management” or Overview


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Challenges

• Streamline Core Processes – Ingestion, Sorting, Input & Output

• Gain Control of Photographs Collections

• Create Uniform Metadata

• Manage Collections

• Revenue Generation

• Couple Databases to Portal Design

• Control Cost versus Revenue


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The Solution

• Reliable with Low-Maintenance Cost

• Scalable up to 1 Million Assets

• Availability

• 3 Years ROI

• Customizable (Open Platform)

• Cross-Platform

• Networkable Access (LAN – WAN)


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DAM Implementation Steps

1. Identified Application (January 2011)

2. Assessed Workflow

3. Acquired Hardware

4. Implemented Workflow

5. Installed Software

6. Launched Environment

7. Developed Web Portal using Portfolio API

8. Launched Web Portal (May 2012)


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Current Environment

• 85,000 assets

• 4 Catalogs

• 10 – 400 MB average file size

• 4 Servers:

• 2 Portfolio Servers

• 1 Web Server

• 1 Mail Server


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Current WorkflowIn Transit Images Drives Online Art & Photography Business Forward with DAM

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Our Folder StructureIn Transit Images Drives Online Art & Photography Business Forward with DAM

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Our IT Successes

• Centralized Database

• API with Portal / Website

• Internal & External Accessibility

• Indexed Assets – Search Options

• Running in multi-platform server environment


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Our Business Results

• 50% Cost Savings at Launch

• 20% Cost Savings Over Time

• Resource Multiplier

• Increased Revenues with Profit Maximization


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Our Next Steps – In Transit Images

• Web Portal Expansion

• Tablet App Development (IOS – Android)

• Active Talent Search

• Distribution through API


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Our Next Steps – DAM

• Web Portal Optimization

• Database Growth 200% YOY

• Database Expansion with Footage

• Drive Sales through Web Portal


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Q&AIn Transit Images Drives Online Art & Photography Business Forward with DAM

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Monetizing your asset collection with DAM

Technology

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