Monetizing Mobile Search Today
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Transcript of Monetizing Mobile Search Today
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Monetizing Mobile Search Today
Bryson MeunierNatural Search Associate Director, Content Solutions
Resolution Media
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Resolution Media Overview
• 85+ dedicated search marketing professionals
• Headquartered in Chicago, IL with offices in NYC and San Francisco
• Acquired by Omnicom Media Group in 2005
• Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008
• $150MM+ in Annual Search Media Management
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Successful Collaboration with Partner Agencies and ClientsAgencies: Clients:
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Self-Monetizing:
NN SS WWFF
Entertainment
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Self-Monetizing: Local Interest
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Self-Monetizing: Travel
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Three Ways
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Think “Efficient”, Not “Emerging”
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Ranking Factors
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Focus on Smartphones First
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Stop Guessing About Mobile Search Behavior
• Follow the Leaders:– Focusing on Google,
Yahoo! and MSN covers 84% of US mobile search market (Nielsen)
– Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore†)
*Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125†comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469
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Stop Guessing About Mobile Search Behavior
• Mobile Keyword Research– Mobile Search Behavior Analysis– DIY:
http://www.brysonmeunier.com/how-to-do-mobile-keyword-research
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Stop Guessing About Mobile Search Behavior
• Analytics for Mobile:– Mobile Analytics: Bango, Mobilytics, Omniture– Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-
9]$|4[0-7][0-9]$|480$)
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Stop Guessing About Mobile Search Behavior
Emulators Webmaster Tools