Monetization of social netwokrs In search of the successful path on Balkans

Elena LazarovaKey Account Manager

Neogen Bulgaria

MONETIZATION MONETIZATION OF SOCIAL OF SOCIAL NETWORKSNETWORKSin search of the successful pathin search of the successful path

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Bulgaria

Moldova

Romania

Serbia

Top Social Networks Balkans

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Specific metrics

Great popularity

Most page views made per visit

Longest time spent on site8.04.23 © Neogen

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Audience Proactive and initiative audience, young adults and

teens, searching for new experience, for love, for fun and parties

They are interested in music, friendship, health, movies, travelling, mobile and gadgets

They have their own opinion for everything and like to express it online

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What are users doing online? Watching video and pictures Leaving comments Voting for profiles Doing chat Creating networks Sending messages

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How do we make money …

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•Provide solutions for branding

•Provide solutions for PR

•Provide solutions for e-commerce

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Solutions for branding User involvement:

Visitors

Social network

Brand performance

Influence

Engagement

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Socializing the brand Goal: influence the target audience and deeply engage it influence the target audience and deeply engage it

with the brandwith the brand Tools: Premium banners, interactive initiatives, speaking Premium banners, interactive initiatives, speaking

in one language with the target group – brand profilesin one language with the target group – brand profiles

Price per mile: 2e Min amount of views per campaign: 500 000Price per mile: 2e Min amount of views per campaign: 500 000CTR-U~ 0,2 – 1,2 % Cost per influenced user ~ 0,4eCTR-U~ 0,2 – 1,2 % Cost per influenced user ~ 0,4e

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Engagement marketing

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Promotional messagesPromotional messages Goal Goal is spreading the news about the brand or the is spreading the news about the brand or the

product, popularization of the promotions, announcement product, popularization of the promotions, announcement for the events or trainings etc.for the events or trainings etc.

Messages targeting Messages targeting can be done by age, gender, place, can be done by age, gender, place, interests, field of activity, education etcinterests, field of activity, education etc.

Average number of sent messages per campaign ~ 50 000 messages Number of read messages ~ 15-25% Price per read message: 0.05e Min period ~ 2 weeks Average amount/campaign: 500e

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50000IBMManpower

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Solutions for e-commerce Users leverageUsers leverage

VisitorsVisitors

Social networkSocial network Sponsored linksSponsored links

Paid classifieds Paid classifieds

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Classifieds and direct sponsored links

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Promoted ad price ~ 25ePromoted ad price ~ 25eNumber of clicks per campaign ~ 100 Min campaign period ~ 4 weeks

Sponsored link package price ~ 100eSponsored link package price ~ 100eMin number of clicks per campaign ~1000Price per click: 0.1e CTR ~ 0,05%

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Traffic vs. SMS Voting

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• Premium gifts• Premium badges• Premium listings• Sending more messages•Points to game•Mobile access•……

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Branded applications and widgets

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One-to-one communication toolOne-to-many communication tool

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Events and Groups

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Engagement with the brand related topics

Immediate feedback for participation in the event

Monetization of social netwokrs In search of the successful path on Balkans

Self Improvement

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