mondelez international
Transcript of mondelez international
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INTRODUCTION AND PRODUCT MIX-SUKESHI
PRODUCT LINE-SUKURITI LEVELS OF PRODUCT COMPONENT
MODEL-VINOD BRAND DEVELOPMENT STARTEGIES
ADOPTED-ARJITA PLC STAGE OF THE CHOSEN BRAND-
SHUBHAM CONCLUSION-SHASHANK
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INTRODUCTION:Formerly calledJ.L. Kraft & Bros. Co.National Dairy Products:Kraft Foods Inc.TypePublicTraded asNASDAQ: MDLZIndustryFood processingPredecessorKraft Foods Inc. (1903-2012)FoundedDecember 10, 1923 in Chicago, IllinoisFounderThomas H. McInnerneyHeadquartersDeerfield, Illinois, USArea served
PRODUCT MIX:
WIDTH:NUMBER OF DIFFERENT PRODUCT LINES CARRIED BY THE COMPANYLENGTH:TOTAL NUMBER OF ITEMS IN A PRODUCT LINEDEPTH:NUMBER OF VERSIONS OFFERED TO EACH PRODUCT IN THE LINECONSISTENCY:CLOSELY RELATED THE VARIOUS PRODUCT LINES .
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LINE STRETCHING:UPWARD-:CADBURY DAIRY MILK
SILK:CADBURY BOURNVILLEDOWNWARD-:CADBURY
DAIRYMILK SHOTSLINE FILLING:PERK
:FIVE STAR
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THE PROPSPECTIVE CUSTOMERS OF CADBURY DAIRY MILK HAVE INCREASED AND THEIR STRATEGIES AND GROWTH
HAS BECOME UNBEATABLE.
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