Mondelez India Foods Limited

8/9/2019 Mondelez India Foods Limited

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Bhavya Jain

IX – C

Roll no. 6


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Mondelez India Foods

Limited To align with our core purpose, Cadbury India

has dened its !ision as "#i$e %ull &$ Cadburyand Cadbury %ull o$ #i$e".Cadbury India will participate in 'any spaces

o$ consu'er li$e through a cache o$ product

o(erings ) be it chocolates or snac*s or gu'.

Vision


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+issione can easily understand the 'issionstate'ent by $ollowing points li*e-

Cadburys 'eans /uality. This is our pro'ise &ur reputation is to build

upon /uality.&ur co''it'ent to continuous i'prove'ent.

It will ensure that our pro'ise is delivered.


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0istory1tarted by John Cadbury%actory in Bourneville in 2362) largest

chocolate production in 4.5 237) +anu$actured 2st 'il* chocolate.289)%irst overseas $actory near 0obart, Tas'ania.

269s) #arger $actory with his brother selling26 type o$ drin*ing chocolates. Today the largest con$ectionery co'pany in the

world:79,999;e'ployees.


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Cadbury Dairy Milk

Cadbury >airy +il* is the bench'ar* $or/uality in chocolates in India and loved acrossall age groups. +ar*ed by its higher 'il*content, Cadbury >airy +il* was launched inIndia in 23?: a progression o$ the Cadbury+il* chocolate bar initially brought to India in2?3. In the ne@t three years, +ondeleA India%oods #i'ited %or'erly Cadbury India #td.launched variants o$ Cadbury >airy +il* suchas %ruit D Eut, Crac*le and Roast Fl'ond.


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Cadbury Celebrations

Traditionally, there were Indian sweetsthe mithai and there were chocolates. Thenca'e Cadbury Celebrations H and the gapwas bridged.Cadbury Celebrations debuted on the Indian

$estival stage in 27 ) serving up a tantaliAing'i@ o$ chocolates in all shapes, siAes, avorsand pac*ages at the 'any traditional $estivalso$ India, positioning chocolate as a ttingreplace'ent $or the traditional mithai.


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Bournville

ou dont buy it, you earn itK Thats Bournville $oryouK hen +ondeleA India %oods #i'ited %or'erlyCadbury India #td. unleashed Bournville in the

pre'iu' Indian chocolate 'ar*et, it $ound ani''ediate appeal a'ong discerning chocolatelovers. It 'ade the bitter betterK The pre'iu', ne dar* chocolate is 'ade $ro'

=hana cocoaK The dar*ness has another appeal –

the health angle ) as a rich source o$ antio@idantsthat are *nown to retard the ageing process.


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5 Star

F $avorite o$ the Indian consu'er $or 'ore than $ourdecades, 8 1tar still continues to be what it was bac*then when it was launched in 26 M a novel

concept in the chocolate world, that set a newrevolution in the 'a*ing o$ chocolates with theintroduction o$ chocolate, cara'el and nougat asingredients.In addition to the classic 8 1tar, thereLs also 8 1tar

%ruit D Eut, which was launched in N993: 8 1tarCrunchy, launched in N998: and 8 1tar Cho'p,launched in N92?. The lingering taste o$ togethernesshas given way to the drea'y surrender (jo khaayekho jaaye) to the gooey, chewy delights o$ 8 1tarK


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Toblerone

The Toblerone is a heavy, three)sided bar o$ thic*chocolate, created by 1wiss chocolatier Theodor

Tobler in 293.Introduced to India in N92N, the classic Toblerone

has tre'endous variety in siAe and avor. Inavor, its range covers the pure 'il* Toblerone tothe bars avored with al'onds or with $ruit and

nut. Toblerone is 'anu$actured only in one $actory,

Bern Brunnen in 1witAerland and e@ported to'ar*ets worldwide.


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Tan

F global leader a'ong powdered beverages, Tang is available in orange, le'on and 'angoavors in India. Tang is $a'ous $or its re$reshing great taste,

$ruit D the goodness o$ !ita'in F, B, C D Iron.%or'ulated in 287, the $ruit)avored drin* is

available across the globe in various pac*sand siAes.


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"alls

It has been a re$resher, restorer and re'edy Mcooling in the heat, cal'ing in stress$ul situationsand re'edy $or sore throats. F three)in)one delight,0alls is the worldLs U2 candy and has been in India

since 263, though ac/uired by +ondeleA India %oods#td. $or'erly Cadbury India #td. only in N99O.In N92?, considering the popularity o$ the brand and

the category a'ong the youth, we launched a newQright siAeL, portable and convenient 'int, 0alls X1

which is youth $riendly and available in attractive Dstylish pac*s. Fvailable in O re$reshing variants)+enthol, #i'e and 1trawberry avor, each one o$the' have a di(erent level o$ cooling intensity, thehighest being +enthol and the lowest 1trawberry.


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C#o$lairs

+ondeleA India %oods #i'ited %or'erly Cadbury India #td.introduced the legendary Vclairs in 272. In N92O it was rechristenedas Cadbury Choclairs to ensure that the na'e o$ the legendary candyre'ained consistent globally.

Cadbury Choclairs can ta*e you on a delicious Pourney through a

layer o$ pure cara'el to a heart o$ rich Cadbury chocolate. This candy ano'aly so caught at everyones hearts that +ondeleA

India %oods #i'ited %or'erly Cadbury India #td. launched it in N99with an added gush o$ li/uid chocolate encased in its so$t cara'eland it was announced as a bo'b o$ sweetness(chocolate ka meethabomb) to the world. In N929, we launched Cadbury Vclairs RichBrownie, a pre'iu' Vclairs with s'ooth brownie avor enveloped in

delicious cara'el. %orever innovating the product to appeal to consu'erLs changingtastes and pre$erences, in N92O, the brand underwent a positivetrans$or'ation and beca'e less stic*y than be$ore. This productrelaunch was acco'panied by the change in the brand na'e toCadbury Choclairs, thus 'a*ing Choclairs the candy that stic*s toyour 'ind and not to your teeth.


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Bubbaloo

Bubbaloo brought about a Puicy change in howconsu'ers loo*ed at gu'sK5nown as the gu' with the Puicy centre, the

internationally)loved brand o$ bubble)gu' 'ade its$oray in the Indian 'ar*et in N997, though itLs beenavailable worldwide since 23?. Its li/uid centre setsit apart $ro' the regular gu's, the spurt o$ $ruit)avoured li/uid e@citing the taste buds as you biteinto a BubbalooKBubbaloo is available in the strawberry avour and

the brand co''ands nearly 29 per cent o$ the gu''ar*et in India.


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Business &perations%eional !&$es +u'bai Chennai >elhi 5ol*ata

Fa$tories

Thane harapura'

T01%FCT&RI1C04RE &4TC#&1 T& 3,999 T&EE1 &%C0&CFT

FEE4F##


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