Momo Shanghai Sept 21 2009 Madhouse

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Mobile Now! Sidney Lee, Assistant to CEO, Madhouse Inc.

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mobilemonday event on sept 21, 2009 on mobile advertising. presenter: Stanley Lee, Ass. to CEO, BD Director, Madhouse

Transcript of Momo Shanghai Sept 21 2009 Madhouse

  • 1.Mobile Now! Sidney Lee, Assistant to CEO, Madhouse Inc.

2. About Us Founded in January 2006, Madhouse now has 150+ employees in Shanghai, Beijing, Guangzhou60005,629 5500 5000 4500 40003,589Founding Member and Board3500 3000Director of MMA Asia Pacific 2500(APAC) 2000Chairman of Mobile Advertising 1500Committee APAC, developed1000 450and released Mobile Advertising 500 1130Guideline APAC 1.0 at 17 Dec20062007 20082009 Jan-Aug2007MillionTargeted Ad Impressions Served 3. Our Clients and Media PartnersAnd more And more And more 4. The Madhouse Advantage Madhouse is Chinas Largest and Most Intelligent Mobile Ad Network, providing cutting-edge, one-stop mobile marketing solutions to bring advertisers together with mobile media publishers to unleash the power of mobile media and advertising. Chinas Largest Mobile Industry - Leading Mobile Integrated Mobile Marketin Ad NetworkAd Solutions Provider Supports Display (text Serving Platform Interactive messaging link /banner), interstitial, Multi-trait user platform (SMS, MMS, video and numeroustargeting WAP-Push) other ad formats Campaign optimization Mobile website/widget Comprises over 75% of Visual optimizationdevelopment Chinas total mobile Frequency caps Bluetooth broadcasting internet traffic and Advanced campaign 2D Barcode covers major mobile measurement and Mobile CRM media reporting Cross media integration Mobile Survey 5. The Madhouse Approach We work closely with key ad agencies and publishers to provide comprehensive mobile marketing solutions for their advertisers.Reseller Reseller Mobile Media Publishers Display Ad NetworkAgentsMobile Media PublishersContextual Ad NetworkMulti-trait Targeting Agents Mobile Websites Mobile WebsitesVideo Ad Network Ad PerformanceSME Advertisers Client Software Client SoftwareSME Advertisers Client Media Network Optimization Carrier Media Carrier MediaMessage Ad Network Visual OptimizationFrequency CapsTracking andMedia Media Reporting Cross Media ResourcesCross Media ResourcesSMS InteractionAgencies Agencies Traditional Media Traditional MediaBluetooth Broadcasting (Outdoor, Print, Internet,(Outdoor, Print, Internet, 2D BarcodeBrand AdvertisersBrand Advertisers Packaging, Stores)Packaging, Stores)Cross Media Leverage Existing Customer Existing CustomerMobile CRM databaseCreative AgenciesCreative Agenciesdatabase* 27 patents pending for MadServings proprietary technology in serving and optimizing 6. Awards and Achievements9 Communications Industry Technology Annual Conference 2007 Star Enterprise Winner- Innovation Technology Award 2008 - Most Valued Mobile Application Investment 8 Annual Economic Conference of China IT Industry2007 iResearch New Marketing Award- Fast Enterprise 2008 of China IT Industry - Best Wireless Advertising Agency of the yea 8 15th China International Advertising Festival- Person of the Year - Online Advertising- China Media Planning Award 2008 2007 ChinICT - Top ICT Innovators Award 8 The CHINICT Rising Star Award2007 CIO Asia Awards - Youngest Top 5 Winner 8 China Advertising & Brand Conference 20082007 ChinaVenture- China New Media Contribution Award- The Best Management Team Award 8 New Media Annual Ceremony2007 AlwaysOn Media Top100 - Youngest Winner- Most Valuable New Media Award in Advertising2006 Red Herring Asia 100 - Youngest Winner 7 Business Watch Magazine2006 Business Watch Magazine- TOP10 Winner in 100 Fast Company - 100 Fast Company 7 New Media & Marketing Summit China 2006-2007 10 Most Valuable New Media 7. Our Investors Investors Strategic Investors 8. Mobile Internet Poised for Continued Growth and Convergence with Traditional Internet Mobile phone users695 mmMobileInternet Users (inc. mobile) Internet Internet338 mm155 mm Total: 338 mm Source: CNNIC and MII 9. Mobile Internet Users are Relatively Young and Well-educatedSimilar educational levels to traditional internet users but younger. Under HS High School