Molekule Pharmaceuticals Marketing Suite Presentation
Transcript of Molekule Pharmaceuticals Marketing Suite Presentation
Presentation SubtitlePresentation Title
Competitive Intelligence is “the detailed and iterative process of collecting and analyzing information from a variety of sources in order to build an inclusive depiction of the competitive landscape”
Conventional competitive intelligence
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In-Depth InterviewsModalities for developing CompetitiveIntelligenceinclude:
Primary Competitive Intelligence develops intelligence directly from targets with access to the information. Typically, it involves in-depth interviews with:
CompetitorClients
Competitor Vendors
CompetitorCustomers
Key Opinion Leaders (KOLS)
FormerEmployees
Competitor Employees
CompetitorSuppliers
This approach forms the basis of Molekule’s value proposition; providing our partners measurable competitive advantages
Our approach to competitive intelligence
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Molekule lets our partners see a holistic picture of the competitive landscape; answering the “whys and wherefores” of competitor’s strategic and tactical implementation
Molekule leverages a rigorous and iterative methodology to derive accurate and actionable Competitive Intelligence
Our process
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By collecting the information that matters to you, refining it through our rigorous analysis process and transforming raw information and data into actionable intelligence, Molekule empowers our clients to surpass the competition!
Primary Research with Multiple Sources
Secondary Research Validation
InterpretationAnalytics
1° CI Output
One of our guiding principles is to always think beyond the ordinary. This ethos to be extraordinary differentiates Molekule from other consultancies and Competitive Intelligence firms and is easily evidenced throughout our organization including:
What sets us apart
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Excels in developing personalized relationships with corporate executives providing ongoing communication and
timely feedback that fosters exceptional client satisfaction and repeat business
Deliverables are practical, sophisticated and actionable, not requiring repurposing
Leverages a strong clinical/commercial orientation, proven and in-depth
interviewing methodology and unique analytical frame of reference