MODXpo 2013 - Power to the enduser
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Power to the end-user
MODXpo 2013 Köln
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MODXpo 2013 - Power to the end-userMODXpo 2013 - Fail compilation KölnMODXpo 2013 - Power to the end-user
Lead developer, CTO at Sterc
!
twitter.com/gpsietzema
linkedin.com/in/gpsietzema
www.sterc.nl
Gauke Pieter Sietzema
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MODXpo 2013 - Power to the end-userMODXpo 2013 - Power to the end-user
What to expect?Creating a content workflow
Getting your client to use that workflow
Getting your client to use MODX without continuous help from you
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MODXpo 2013 - Power to the end-user
Workflow!
The flow or progress of work done by a company, industry, department, or person.
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MODXpo 2013 - Power to the end-user
WorkflowDefine a clear goal for your websites
Create a workflow around that goal
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MODXpo 2013 - Power to the end-user
Sterc’s goal!
It's our business aim to translate your strategic organization goals to online
success!
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MODXpo 2013 - Power to the end-user
Sterc’s goal==
Get loads of traffic to our clients’ websites and transform them into conversions
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MODXpo 2013 - Power to the end-user
Sterc’s goal==
Get loads of traffic to our clients’ websites and sell them stuff online
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MODXpo 2013 - Power to the end-user
This starts with SEO
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MODXpo 2013 - Power to the end-user
Search Engine Optimization !==
Conversion OptimizationSearch Engine Optimization (SEO) is meant to generate traffic to your site
Conversion Optimization (CO) is meant to convert visitors into clients (conversion)
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MODXpo 2013 - Power to the end-user
SEO + COThink over all content you put up on your website
Google changed, becomes more human-like
Find a good balance between SEO + CO
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MODXpo 2013 - Power to the end-user
What we tell our clientsFocus on 1-3 keyword(s) or keyword phrase(s) per page
All your content on that page should be relevant to that keyword/phrase, especially:
Page title
Page URL
META Description
Content: h1-h6 + paragraphs
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MODXpo 2013 - Power to the end-user
Too much freedom for clients
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MODXpo 2013 - Power to the end-user
Form customization
Access policies
Manager plugins
File restrictions (size and name: FileSluggy)
Style alterations in the manager
Naming conventions to suit your goals & workflow
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MODXpo 2013 - Power to the end-user
Less is more
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MODXpo 2013 - Power to the end-user
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MODXpo 2013 - Power to the end-user
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MODXpo 2013 - Power to the end-user
SEO Pro
SEO Pro
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MODXpo 2013 - Power to the end-user
Additional SEO options
Meh…
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MODXpo 2013 - Power to the end-user
Meet “SEO Tab”A new package by Sterc
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MODXpo 2013 - Power to the end-user
SEO Tab beta
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MODXpo 2013 - Power to the end-user
SEO Tab beta
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MODXpo 2013 - Power to the end-user
SEO Tab beta
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MODXpo 2013 - Power to the end-user
SEO Tab beta
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MODXpo 2013 - Power to the end-user
SEO Tab beta
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MODXpo 2013 - Power to the end-user
Actual content editing
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MODXpo 2013 - Power to the end-user
Actual content editing, redefined
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MODXpo 2013 - Power to the end-user
Awesome, right?
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MODXpo 2013 - Power to the end-user
Good News!They are free to download at:
sterc.nl/modx/seotab
sterc.nl/modx/seopro
Available on Github next week
Also: Google Analytics Dashboard Widget will be released on Github
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MODXpo 2013 - Power to the end-userMODXpo 2013 - Fail compilation KölnMODXpo 2013 - Power to the end-user
What’s your best manager optimization?
XL
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MODXpo 2013 - Power to the end-userMODXpo 2013 - Fail compilation KölnMODXpo 2013 - Power to the end-user
That’s it folks, thanks!
!
twitter.com/gpsietzema
linkedin.com/in/gpsietzema
www.sterc.nl