MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An...
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Transcript of MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An...
![Page 1: MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f325503460f94c4dc81/html5/thumbnails/1.jpg)
MODULE 23: ADVERTISING
![Page 2: MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f325503460f94c4dc81/html5/thumbnails/2.jpg)
Coordinating the efforts of the sales staff in advance pays off.
An advertising sales kit organizes important information for the sales staff.
![Page 3: MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f325503460f94c4dc81/html5/thumbnails/3.jpg)
The sales call begins with personal contact.
The follow-up to the sales call is also important.
![Page 4: MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f325503460f94c4dc81/html5/thumbnails/4.jpg)
The design clearly communicates the message of the business ad.
Other types of ads present different messages.
![Page 5: MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f325503460f94c4dc81/html5/thumbnails/5.jpg)
PUT IT IN WRITING | An advertising contract outlines the specifications, pricing and policies.
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TRADITIONAL FORMAT | Divides each page into eight ad sizes: full, ½, ¼ and 1/8 page.
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BLOCK FORMAT | Divides the page into equal-sized units from 9 to 20 blocks. Rates are set per block.
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A PERFECT COMBO | By combining regular coverage and advertising, businesses receive maximum exposure.
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SPACE FOR SALE | School organizations often purchase pages within the advertising section for additional coverage.
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VISUAL | To promote readership, colorful backgrounds and 22 small photos add reader appeal.
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MODULE 23: ADVERTISING