Module 1 - files.transtutors.com · V2018.T3.1.2 BSB60215 Advanced Diploma of Business/ BSBADV602/...

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V2018.T3.1.2 BSB60215 Advanced Diploma of Business/ BSBADV602/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 1 of 23 Module 1 Term and Year: Term 3 2018 Qualification : BSB60215 Advanced Diploma of Business Unit Code: BSBADV602 Unit Title: Develop an advertising campaign Assessment : Task 1 Case study advertising plan Task 2 Short questions, case study advertising budget demonstration Student Name: DARSHAN PATEL Student ID No: V20170498 Assessor’s Name: Dr Eugene Lim/ Andrey Loburets Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks. Student Name: DARSHAN PATEL Student Signature: Date: Assessment submission (new) requirements Please save this file as PDF format(include your name to the filename) before uploading onto Moodle. Assessment deadlines penalty It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the period of extension, no academic penalty will be applied to that piece of assessment. If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy. Assessment/evidence gathering conditions Each assessment component is recorded as either Satisfactory(S) or Not Yet Satisfactory(NYS). A student can only achieve competence when all assessment components listed under procedures and specifications of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be recorded.

Transcript of Module 1 - files.transtutors.com · V2018.T3.1.2 BSB60215 Advanced Diploma of Business/ BSBADV602/...

Page 1: Module 1 - files.transtutors.com · V2018.T3.1.2 BSB60215 Advanced Diploma of Business/ BSBADV602/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 6 of 23 1. Clarify Bounce Fitness’

V2018.T3.1.2 BSB60215 Advanced Diploma of Business/ BSBADV602/ 2018/ T3/ Assessment Tool/ Task 1 & 2 Page 1 of 23

Module 1

Term and Year: Term 3 2018

Qualification : BSB60215 Advanced Diploma of Business

Unit Code: BSBADV602

Unit Title: Develop an advertising campaign

Assessment :

Task 1 Case study advertising plan

Task 2 Short questions, case study advertising budget demonstration

Student Name: DARSHAN PATEL

Student ID No: V20170498

Assessor’s Name: Dr Eugene Lim/ Andrey Loburets

Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.

Student Name: DARSHAN PATEL

Student Signature:

Date:

Assessment submission (new) requirements

Please save this file as PDF format(include your name to the filename) before uploading onto Moodle.

Assessment deadlines penalty

It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the period of extension, no academic penalty will be applied to that piece of assessment.

If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.

Assessment/evidence gathering conditions

Each assessment component is recorded as either Satisfactory(S) or Not Yet Satisfactory(NYS). A student can only achieve

competence when all assessment components listed under procedures and specifications of the assessment section are

Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is

eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be

recorded.

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Principles of Assessment

Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training

Organizations (RTO) 2015, the learner would be assessed based on the following principles:

Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable

adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the

leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the

assessment and be reassessed if necessary.

Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held

by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated

assessment requirements, and the individual.

Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the

broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical

application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills

and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner

performance that is aligned to the unit/s of competency and associated assessment requirements.

Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of

the assessor conducting the assessment

Rules of Evidence

Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of

competency and associated assessment requirements.

Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to

be made of a learner’s competency.

Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that

any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet

Competent’ grading.

Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the

assessment evidence to be from the present or the very recent past.

Resources required for this Assessment

• All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint

• Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these details are not present, the assessment would need to be resubmitted again.

• The document is then required to be converted to PDF and uploaded to the student learning management system for assessment.

• Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.

Instructions for Students

Please read the following instructions carefully

• This assessment is to be completed according to the instructions given by your assessor.

• Students are allowed to take this assessment home.

• Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date.

• Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.

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• If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.

• Please refer to the College re-assessment and re-enrolment policy for more information.

Procedures and Specifications of the Assessment

You will be required to demonstrate skills and knowledge required to define campaign objectives; prepare an advertising budget;

You will be required to demonstrate the skills and knowledge required to develop a schedule for proposed advertising activities;

defining campaign objectives and preparing advertising budgets. You will also require to demonstrate communication skills to

question, clarify and report when creating an advertising campaign and technology skills to use a wide range of office equipment

and software to develop an advertising campaign.

Read all materials required for this assessment task: this procedure and the Bounce Fitness Simulated Business Corporate

Marketing Plan.

In response to the Bounce Fitness Simulated Business Corporate Marketing Plan (provided), you will develop a report.

• Defining the campaign objectives and preparing an advertising budget, which addresses all questions in this task.

• Defining a schedule for proposed advertising activities, which addresses all questions in this task.

• To demonstrate knowledge in defining campaign objectives and preparing advertising budgets.

• Discuss your completed advertising campaign to the class and assessor. You must consistently behave and present as if

this were an actual presentation to the CEO of Bounce Fitness.

Case study

Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become

more productive, while lowering their overall costs with innovative wellness programs and strategies.

Bounce Fitness is based on two simple facts:

• Healthy employees are more productive than chronically ill employees

• It costs less to prevent injuries or illnesses than to treat them after they occur.

Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff have been ill or injured,

and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion,

and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that

traditional approaches to the current health care crisis are misdirected.

Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health

care costs to corporations will be considerably reduce through increased staff productivity, reduce absenteeism and turnover,

reduced worker’s compensation claims and a healthier, more motivated staff.

Current economic and demographic changes will make health care issues worse. The environmental factors and the local

competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative to promote its

services through an effective advertising campaign with the following objectives

• Each of its centres will serve the community with quality, comprehensive, unique and distinctive health programs and

services.

• Staff will expand the preventive services offered while improving the quality of life among participants through health

and fitness services using state of the art equipment and practices

• Reflecting the needs of its members through value and outcome effectiveness.

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Task 1

1. You are required to determine key objectives and to develop an advertising campaign to optimize product or service

marketing performance in response to an advertising plan. Prepare a report to encapsulate the required information

and knowledge to complete this task.Define campaign objectives:

• Clarify Bounce Fitness’ advertising purpose and objectives from Bounce Fitness’ marketing plan. Use

measurable terms for the objectives for the advertising campaign.

• How do you make sure that your campaign objectives will be feasible?

• Discuss relevant legislation and the impact of each to Bounce Fitness’ advertising campaign.

• Discuss the legal and ethical considerations relating to this brief and how Bounce Fitness will manage these

areas of concern.

Demonstration/observation checklist

Candidate’s name

Assessor’s name Dr Eugene Lim/ Andrey Loburets

Work activity Seek clarification on Bounce Fitness’ advertising purpose and business objectives

Date

Defining the Advertising Campaign Plan

Name of company Bounce Fitness

Do

cum

ent

adm

inis

trat

ion

Version 1.0

Status Draft

Next review Next month

Document owner (Student’s name)

DARSHAN PATEL

Role Marketing Manager

Signature

(please place your

signature)

Date

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1. Clarify Bounce Fitness’ advertising purpose and objectives from Bounce Fitness’ marketing plan. Use measurable

terms for the objectives for the advertising campaign.

1.1Purpose and business objectives(please refer to Creative Brief for the Introduction of Corporate Fitness Programs file)

1.1.1 Business’ vision

statement

Bounce Fitness is committed to an expanding role as a premiere provider of wellness integrated service. Through the evolvement of an empowered employee culture and the creative acquisition and use of resources, we will develop and implement comprehensive programs and services appealing to all.

1.1.2

Tar

get

mar

ket

of

the

bu

sin

ess

Geographic

The immediate geographic targets are the cities of Brisbane, Sydney, and Melbourne. A 35 mile radius is in need of the services. A total targeted population is 15,800 employees.

Demographic

51%:49% male: female The individual income range is $38,000-$75,000. 67% of the customers are single, 33% are married. For the regular clients, 43% have some undergraduate course work. For the corporate customers, 83% have some undergraduate course work, 16% have undertaken graduate course work.

Behavioral

Recognise the need to have physical activity in their lives. Have incorporated some sort of exercise program in their daily/ weekly routine for the last several years. Are willing to utilize fringe benefits that are offered by their employer as part of their compensation package.

1.1.3 The business’ unique selling propositions (provide a summary)

Marketing service to companies and individuals. Recruitment to experienced companies and individuals. Dedication and hard work of the founder. Raising productivity Lowering overall costs.

1.1.4 Marketing objectives

Generate services to companies and individuals.

Increase market penetration every quarter.

Continue to cultivate Bounce Fitness image as the premier long-term wellness program provider,

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1.1.5

Advertising brief review

(based on the company’s

marketing mix)

Corporate Fitness marketing mix is comprised to the following approached to pricing, distribution, advertising and promotion and customer service.

Pricing – Prices for using Corporate Fitness service are comparable to those of higher-eng fitness centers. An employee monthly fee is $100 and annually fee is $150 for employer in Bounce Fitness.

Distribution – This will occur both at the company’s worksite as well as at Bounce Fitness facilities.

Advertising and Promotion – Printed material, presentations, advertising in industry specific journals and a comprehensive website will be used. Customer Service – Bounce Fitness will operate on the principle that it is imperative to achieve total customer satisfaction if the business is going to succeed.

1.1.6 Proposed new

creative requirements

1. Provide a plan to introduce the corporate concept to the markert.

2. Develop and implement advertising campaign 1 in industry specific advertising magazines to run 1/7/20XX to 31/7/20XX – Budget $8,000.

3. Develop and implement campaign 2 through distribution of 10,000 full colour pamphlets distributed to all locals business by Australia Post with mail to run 1/8/20XX to 31/8/20XX – Budget $6,000

4. Visits by appointment to all employers with over 200 staff 1/1/20XX to 1/3/20XX – Budget $1,400

5. Web development to be completed before 1/1/20XX – Budget $9,200

1.1.7

Illustrate your own creative artwork for an advertisement poster for Bounce Fitness that would focus on one of its

advertising campaign objective to ensure positive

consumer responses.

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Please note: answers from Q 1.1.8 to 1.1.11 must relate to Q 1.1.7.

1.1.8

In reference to Q 1.1.7, provide a

rationale on why your artwork would

be able to attract positive responses from customers?

I am going to get a lot of flak for this, but is the way I see it. Art only

affects the people that see it and understand it, and to understand art you

need an education. The problem is that the people that understand art are

the ones that are usually better off that the ones that need some change

in society and the system. So I don't see art as an agent of change I see

art as a companion of change, as a way for people to express their

moment as it happens.

Art at the end is a personal expression. It is about what happens around

the artist that affects him personally that ends up expressed.

If it is a painting very few will see it, if it is a play it won't be allow to

play and if it is a book very few can afford it, or understand it, and that

is if it is not banned.

If art was a positive agent of change graffiti would have made a better

society out of all of us, just because it was all over the place, but it just

amounted to a medium of expression and sometimes protest... Now,

again, only the educated understand the Graffiti that has move into the

galleries.

The real contributor of positive change is education, and I am not

referring to math or science only, I am also talking about moral

education and ethics... then Art becomes a medium to reinforce or

accompany this change.... ( this could be misinterpreted, because the

Nazis thought the same, unfortunately they used the same logic for the

wrong reasons)...

Education first then art.... If we are talking about positive change.

1.1.9

In reference to Q 1.1.7, provide a brief justification on how your advertisement would meet ACMA

regulatory requirements

The ACMA also administers the national regulatory scheme for internet

content. The scheme was established under the Broadcasting Services

Act 1992, and is designed to address community concerns about

offensive and illegal material on the internet.

1.1.10

In reference to Q 1.1.7, provide a brief justification on how the advertisement

created would meet ACCC

regulatory requirements

ACCC is an independent statutory authority that was established in 1995

to administer the Trade Practices Act 1974 (renamed the Competition

and Consumer Act 2010 on 1 January 2011) and other acts. We have a

Chair, Deputy Chairs, Commissioners and Associate Members.

Appointments to the ACCC involve participation by Commonwealth,

state and territory governments. Milestones representing key aspects in the development and

administration of competition and consumer law in Australia.

1.1.11

In reference to Q 1.1.7, provide a short discussion why your

advertisement created is able to

meet ethical (social and

cultural)requirements

Advertising also has an indirect but powerful impact on society through

its influence on media. Many publications and broadcasting operations

depend on advertising revenue for survival. This often is true of

religious media as well as commercial media. For their part, advertisers

naturally seek to reach audiences; and the media, striving to deliver

audiences to advertisers, must shape their content so to attract audiences

of the size and demographic composition sought. This economic

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dependency of media and the power it confers upon advertisers carries

with it serious responsibilities for both

Management approval(Trainer please over boxes)

Approved Not approved

Management Initials

(Trainer): Date

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2. Performance metrics of Bounce Fitness advertising campaign

Review areas

Corporate Marketing Plan Performance Review Evaluation

(What is your opinion on the Bounce Fitness’ marketing performance?) Forecast Actual

Sales $540,860 $540,860 $54,086

Marketing expenses $24,600 $73,818 $24,600

Website development $19,450 $17,300 $9,200

Success with target segment last 3 months

103 151 127

Su

cces

s w

ith

co

mm

un

icat

ion

str

ateg

y

Pamphlet 52 6 29

Website 47 78 62

Facebook ad 12 36 24

YouTube 32 21 26

Special offers 8 6 7

Total 151 147 148

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3. How does Bounce Fitness ensure that its campaign objectives will be feasible?

SMART elements

Bounce Fitness’ marketing objectives

(How does the organization’s objectives relate to SMART)

Specific – ensure your objectives are clear and outline what you are hoping to achieve

(Refer to Business Plan).

What exactly do you want to achieve? The more specific

your description, the bigger the chance you'll get exactly

that. S.M.A.R.T. goal setting clarifies the difference between

'I want to be a millionaire' and 'I want to make $50.000 a

month for the next ten years by creating a new software

product'.

Questions you may ask yourself when setting your goals and

objectives are:

What exactly do I want to achieve?

Where?

How?

When?

With whom?

What are the conditions and limitations?

Why exactly do I want to reach this goal? What are possible

alternative ways of achieving the same?

Measurable - are your objectives able to be measured?

(Refer to Business Plan).

The campaign objectives associated with Bounce Fitness are

generating a 10% increase in their sales volume, increase

their market penetration at every quarter and continue the

image of Bounce Fitness as the long-term wellness provider

to the people in Sydney, Brisbane and Melbourne areas.

The advertisement campaign seeks to accomplish lower cost

per unit of service delivery, decrease its custom acquisition

cost and holding the percentage of sales at a steady rate.

Communication through the advertising campaign will

ensure changing attitude of the people, increasing knowledge

about the product and service offering by the fitness brand

and reinforce positive disposition towards the brand (Dossa

and Peter, 2002).

Achievable - Is your goal attainable? That means

investigating whether the goal really is acceptable to you.

You weigh the effort, time and other costs your goal will

take against the profits and the other obligations and

priorities you have in life.

If you don’t have the time, money or talent to reach a certain

goal you’ll certainly fail and be miserable. That doesn’t

mean that you can’t take something that seems impossible

and make it happen by planning smartly and going for it!

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Achievable - are the campaign objectives

achievable for everyone involved?

(Make your own assumption on how you wish to divide the percentage for each

centers over 100%)

Centers Target %

(Divide % appropriate to each center in terms of expected performance)

Cairns (HQ) 10%

Sydney 50%

Melbourne 20%

Brisbane 20%

Realistic – do you have the resources and knowledge available to achieve the campaign

objectives?

Is reaching your goal relevant to you? Do you actually want

to run a multinational, be famous, have three children and a

busy job? You decide for yourself whether you have the

personality for it, or your team has the bandwidth.

If you’re lacking certain skills, you can plan trainings. If you

lack certain resources, you can look for ways of getting

them.

The main questions, why do you want to reach this goal?

What is the objective behind the goal, and will this goal

really achieve that?

You could think that having a bigger team will make it

perform better, but will it really?

Timing - Time is money! Make a tentative plan of

everything you do. Everybody knows that deadlines are what

makes most people switch to action. So install deadlines, for

yourself and your team, and go after them. Keep the timeline

realistic and flexible, that way you can keep morale high.

Being too stringent on the timely aspect of your goal setting

can have the perverse effect of making the learning path of

achieving your goals and objectives into a hellish race

against time – which is most likely not how you want to

achieve anything.

Timing – map out a clear, achievable timeframe in

which the objectives should be achieved.

(Please note that objective is

to increase 10% of sales $540,860 = $54,000 extra =

$594,946 to be apportion

into 4 quarters within a year)

Qtr.

Target forecast%

(Provide a percentage of sales target to be achieved for each quarter for the new sales target of $594,946/-)

1(Jan – Mac) 5.5%

2(Apr – Jun) 9%

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3(Jul – Sep) 15.5%

4( Oct – Dec) 23%

Task 2

1. Prepare an advertising budget based on the following”

• What research resource requirements will Bounce Fitness need for this campaign?

• Discuss the range of media options that Bounce Fitness can consider and provide justifications to the choices

selected.

• Seek approval on the choice of media options for Bounce Fitness by providing a discussion and ensure that the

budget and availability allocated is sufficient to meet the advertisement objectives?

• How would Bounce Fitness ensure that the overall budget meets the requirement of the advertising brief?

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Types of market

research Briefly discuss the various market research options

Marketing research

Attitude surveys

Secondary research

Focus group interviews

Observation

Mystery shoppers

Site audits

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Demonstration/observation checklist

Candidate’s name

Assessor’s name Dr Eugene Lim/ Andrey Loburets

Work activity Seek clarification on Bounce Fitness’ advertising purpose and business objectives

Date

2. Identify and negotiatewith external supplier(your trainer would undertake this role)on the range of media options that Bounce Fitness can consider. (You may use supplementary case materials found in the Moodle to assist you on this question)

Media options Merits

(list a benefits of using media type)

Cost (How much and does it meet

budget?)

Legal and ethical requirements

(Name the regulatory body)

Free TV advertising

Radio advertising

Sales brochures/ promotions

Magazine advertisement

Web development/ social marketing

Prepared by

Student’s signature Date

Management approval(Trainer please over boxes)

Approved Not approved

Management Initials

(Trainer): Date

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3. Seek approval on the choice of media options for Bounce Fitness by providing a discussion and ensure that the budget and availability allocated is sufficient to meet the advertisement objectives?(Please refer to the Creative Brief for the Introduction of Corporate Fitness Programs)

Demonstration/observation checklist

Candidate’s name Date

Work activity Budget proposal and approval Assessor’s name Dr Eugene Lim/ Andrey Loburets

Type of media Justifications to choice Annual budget allocation ($)

Quarterly budget allocation must relate to the sales target allocation

Q1 ($) Q2 ($) Q3 ($) Q4 ($)

Sales brochure/ promotions

Magazine advertisement

Web development/ social marketing

Total

Management approval(Trainer please over boxes) Approved Not approved

Management(trainer)Name Dr Eugene Lim/ Andrey Loburets Management (trainer) Initials Date

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4. Produce a timeline chart for Bounce Fitness to meet creative, media and production requirements for a YouTube advertisement to supplement its social marketing activity in order to achieve advertising objectives.(* You may make reference of each task activity at https://www.skeletonproductions.com/insights/corporate-video-production-guide)

Creative, media and production activity (Please highlight the boxes according to the required timeline to achieve each activity)

Periods

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Setting up media objectives

Market research

Planning on core message

Writing a production brief

Pre-production

Write script

Create storyboard

Plan and schedule shoot

Production

Post production editing

Transpose graphics and special effects

Mix music and soundtrack

Record voiceover

Format and host the video

Set up analytics and results

Distribute and promote video

Monitor and review response

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5. milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness for various media types

Media type

Period(12 months) Monitoring milestones activities(Briefly state when should each media be tracked)

Person responsible

Start date End date Monitoring progress against

proposed plan Expenditure against budget Evaluating campaign effectiveness

Sales brochure/ promotions

Magazine advertisement

Web development/ social marketing

Management approval(Trainer please over boxes)

Approved Not approved

Management(trainer): Dr Eugene Lim/ Andrey Loburets Management Initial: Date

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Assessment Submission Checklist to be completed by the Trainer/Assessor

Unit name: BSBADV602 Develop an advertising campaign

Assessment: Task 1

Did the student complete and provide evidence for the following(please ): Yes No

1. Provide a demonstration on defining the case study’s advertising strategy?

2. Provide an analysis for the case study on its advertising performance?

3. Conducted an evaluation on the case study’s advertising objectives?

4. Developed a creative brief and advertising copy?

5. Discuss how the various legislation and ethical considerations affecting the case study’s advertising management?

6. Submit within agreed timeframe?

Has the learner proven they can(please ): Yes No Assessor’s Notes(if any)

1.1. Clarify the advertiser's purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign

1.2. State campaign objectives in measurable terms and identify the nature and extent of what the advertising is to accomplish

1.3. Ensure campaign objectives are feasible, given the constraints of time, budget, product and market factors

1.4. Ensure campaign objectives take into consideration factors which may affect consumer responses

1.5. Ensure campaign objectives meet legal and ethical requirements

Feedback and result outcome for Task 1 (please )

Satisfactory

Not Yet Satisfactory

Re-assessment required

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Unit name: BSBADV602 Develop an advertising campaign

Assessment: Task 2

Did the student complete and provide evidence for the following(please ): Yes No

1. Discuss the short questions?

2. Provide an analysis of the various media for case study consideration when deciding on its next advertising campaign?

3. Provided an advertising budget that meets the requirements of the case study’s advertising objectives?

4. Illustrated a Gantt chart and discuss how the proposed advertising timeline is able to meet campaign effectiveness in the schedule.

5. Submit within agreed timeframe?

Has the learner proven they can(please ): Yes No Assessor’s Notes(if any)

2.1. Assess and specify research resource requirements for the

advertising campaign

2.2. Assess and specify resource requirements for a range of media

options, creative and production services

2.3.Justify resources allocated to each component of the advertising

campaign and ensure they are sufficient, in relative terms, to

achieve the campaign objectives

2.4. Ensure the overall budget meets the requirements of the

advertising brief

3.1. Confirm the campaign length and timing from the advertising brief

3.2. Identify service providers with the required expertise and negotiate

their costs and availability

3.3. Base the choice of service providers on merit and value for money

and ensure the selection meets legal and ethical requirements

3.4. Ensure the time allowed in the schedule to meet creative, media

and production requirements is sufficient to achieve the

advertising objectives

3.5. Include milestones for monitoring progress and expenditure

against budget, and for evaluating campaign effectiveness in the

schedule

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Feedback and result outcome for Task 2 (please )

Satisfactory

Not Yet Satisfactory

Re-assessment required

Assessment Summary Result(please )

Task 1 Case study advertising plan S NYS DNS

Task 2 Short questions, case study

advertising budget demonstration S NYS DNS

Final Assessment Result for this unit C NYC

Feedback is given to the student on each Assessment task YES NO

Feedback is given to the student on final outcome of the unit YES NO

The result of my performance in this unit has been discussed and explained to me (please place signature below)

Student Signature Date

Trainer/ Assessor’s declaration: I hereby certify that the above student has been assessed by myself and all assessments are carried out as

required by the Principles of Assessments (Clause 1.8 of the Standards for RTO 2015).

Trainer/ Assessor’s Initials Date

Appeal Process (only for mitigating circumstances)

I would like to appeal the outcome of this assessment as per the appeals procedure in the Student Handbook

Student Signature Date