Moderne Communications Leveraging Virtual Worlds for Government Uses Ontario Leading the Way Leigh...
-
Upload
buck-mitchell -
Category
Documents
-
view
217 -
download
0
Transcript of Moderne Communications Leveraging Virtual Worlds for Government Uses Ontario Leading the Way Leigh...
Moderne CommunicationsLeveraging Virtual Worlds for Government Uses
Ontario Leading the Way
Leigh RowanOctober 1, 2008
Ontario Digital Economy ConferenceHuntsville, Ontario
We’re Here to Tell a Story
The Story So Far…
• Personal and Company Introduction
• Overview of Virtual Worlds and Second Life
• Why Virtual Worlds? Why Ontario?
• We Visit Second Life
• Questions, Answers, and the story goes
on…
My Goals Today
• I aim to show how governments – including Ontario – are using virtual worlds:– To engage citizens– To improve services and accessibility– To create new/diverse jobs– To grow economies – digital, economic,
other
• Note: I am a virtual worlds evangelist!
A Brief History…of us
• TheSLAgency / Moderne Interactive:
part of Moderne Communications
– 20+ years experiential marketing programs
• VP of Interactive Marketing
• Client list includes Ontario’s MGS, the
World Bank, Harlequin Books, Nestle,
and others
Virtual Worlds & Second Life• What is Second Life?
– 3D Online Social Network. A “Virtual World” - NOT a game.
– 15+ Million people globally– Canadians are10th biggest SL population– It’s free. Downloadable software. Highly
customizable.
• Other Virtual Worlds include Forterra, There.com, Habbo, Google’s Lively, Hangout.net, and others
• Gartner study: 80% of web users in VWs by 2011
Second Life & Government
• Who’s there?– Ontario, including OPS and “Digital
Ontario” group of MGS, OIC, others– Vancouver Police Department– US States: Idaho and Missouri– US Centers for Disease Control (CDC)– NASA, NOAA, US Congress– The World Bank– Swedish Embassy, Mexico Gov’t
Tourism
What are Gov’ts Doing There?
External Uses:• Job
recruitment• Tourism/
business • Public
Awareness• Constituent
Communications
• Education• More!
Internal Uses:• Virtual
Meetings• Legislative
Voting• Telepresence• 4-day
workweek• Training• Customized
solutions
Who Visits Virtual Government Experiences?
• Thousands of people• Lengthy engagements• Real world results
Isn’t This Just Like the Web?
• EXACTLY - only better!
• This is “Web 3.0” – social, open, customizable, community-oriented, integrates with other networks/web, etc.
• Engage Citizens (many-to-many), Better Access to Services, New Jobs, New Opportunities
Ok, so… Why Ontario?
• Diverse Opportunities at the Cutting Edge– Reach: from Ontarians to Foreign Investors– Interaction: host events, lectures,
meetings– Efficiency: green aspects, easier access
• Because Ontario is a Leader!– Foresight– Innovation
How Ontario Is Using Virtual Worlds
• Digital Ontario Island (Grand Opening!)– Collaboration between MGS, OIC, others– Specialized OIC Pavilion– Includes a conference area and interactive
pavilions for each of the 6 Research Focus Areas
• Ontario Public Service Careers Island– First Ontario ministerial effort in VW– Showcase Ontario Diamond Innovation
Award-Winning! Congrats!– Virtual job recruitment and simulation– 5 of 18 job categories showcased; more soon!
What’s (Immediately) Next for Ontario in Virtual Worlds
• “Grand Opening” of Digital Ontario Island
• Expansion of OPS Careers Island
• Meetings/conferences to take place on Digital Ontario Island
What’s the Future of Virtual Worlds & Digital Economies?
• Improved Technology– Interoperability amongst VWs– Better VW technology
• More Gov’t Focus on Health, Learning, Economy
• Larger Ontarian presence!
Conclusions and Questions
• Where can I find resources?– Web:
www.TheSLAgency.com/govt– MGS: Glen Padassery/Eion
Gomes– Moderne Interactive:
• P: 516.694.1231• E:
A Special Thanks To…
• Glen Padassery, MGS/OPS• Peter Yaworski, MGS/OCCS• Barbara Swartzentruber, MGS• Eion Gomes, MGS
• Ministry of Government Services, Ontario
• Most importantly: YOU!
Ask, and Ye Shall Receive!
• We’re here to answer your questions:– Joe Mastrocovi (Managing Partner)
• [email protected]• 516-639-1057 (cell)
– Leigh Rowan (yours truly)• [email protected]• 831.325.3996 (cell)
– Moderne Interactive: (516) 694.1231
It Has Been a PLEASURE!
Thank you, and again, Congratulations!