ModelE(H.P.lao)SportsCommunication

8/12/2019 ModelE(H.P.lao)SportsCommunication

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Model E:

Resource Pack for learning

English through Sports

Communication


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ContentPage

Part A: Learning sports vocabulary

a) List of sports... 3-6

b) The host city... 7-9

c) Mascots.. 9-12

Part B: Sportsmanship, goals and ambitions

a) Michael Phelps.. 14

b) Cheng Fei .. 15

c) Hirotada Ototake 16


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Part A: Learning Sports Vocabulary

a) List of sports

(i) The London 2012 Olympic Games will feature 26 sports, breaking

down into disciplines and events. Try to match the sports with the

pictogramme.

Aquatics - Diving Aquatics - Swimming AquaticsSynchronised

Swimming

AquaticsWater Polo Archery Athletics

Badminton Basketball Boxing

Canoe Slalom Canoe Sprint CyclingBMX

CyclingMountain Bike CyclingRoad CyclingTrack

EquestrianDressage Equestrian - Eventing Equestrian - Jumping

Fencing Football Gymnastics - Artistic

GymnasticsRhythmic Gymnastics - Trampoline Handball

Hockey Judo Modern Pentathlon

Rowing Sailing Shooting

Table Tennis Taekwondo Tennis

Triathlon Volleyball VolleyballBeach

Weightlifting Wrestling

1 2 3

4 5 6

7 8 9


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10 11 12

13 14 15

16 17 18

19 20 21

22 23 24

25 26 27


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28 29 30

31 32 33

34 35 36

37 38

Answer: http://www.london2012.com/games/olympic-sports/index.php

(ii) Presentation on sports

Form groups of three to four. From the list of sports above, choose one that

your group is interested in. Prepare a 10-minute presentation to introduce the

sport to your classmates. You should collect the necessary information. This is

a short presentation and you will not require a great deal of detail. Organise the

material and concentrate on the most interesting points. You presentation may

include:

A brief introduction

Basic information on the sport

The sports popularity

The pleasures of the sport

The dangers of the sport

Your own experience


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Closing comments

Share out the points among your groupmates

Presentation Feedback Form

Give feedback on your own and/or your classmates performance by circling the appropriate number.

Needs

improvement

Satisfactory Good

Content

The information is suitable 1 2 3

The information is interesting 1 2 3

Organisation

The ideas are well-connected 1 2 3

Language

Words are said correctly 1 2 3

Sentences are well-formed (e.g. with suitable tenses) 1 2 3

Delivery strategies

The speech is given in a natural way and without muchhesitation

1 2 3

Words can be heard clearly 1 2 3

There is enough eye contact 1 2 3

Suitable body movements are used 1 2 3

Collaboration with group mates

Group mates cooperate well in presenting the message 1 2 3

Other Comments:


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b) The host city

The International Olympic Committee elects host cities following a two-stage

process. Cities wishing to stage the Games in question become 'Applicant

Cities'; the IOC Executive Board then selects a number of applicants to be

considered 'Candidate Cities'. from which one is chosen by a vote of the IOC

session.

Find out the Olympic Games host cities from 1896 to 2016. Before you fill in

the table below, make a guess. Why are the Olympics games in 1916, 1940

and 1944 cancelled?

Olympic Games host cities

Year Summer Olympic Games Winter Olympics Games1896

1900

1904

1906

1908

1912

1916 Cancelled

19201924

1928

1932

1936

1940 Cancelled Cancelled

1944 Cancelled Cancelled

1948

19521956


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1960

1964

1972

1976

1980

1984

1988

1992

1994

1996

1998

2000

2002

2004

2006

2008

2010

2012

2014

2016

2018 To be determined

2020 To be determined

Answer: http://en.wikipedia.org/wiki/Olympics

The host city of 2018 Winter Olympic Games and 2020 Summer Olympic

Games is still pending. Suggest which cities and countries are suitable to hold

the Olympic Games. Support your answer with at least three reasons.

2018 Winter Olymp ic Games

City: _________________________________________________________

Country: ______________________________________________________

Reasons: ______________________________________________________

______________________________________________________________

______________________________________________________________

______________________________________________________________

______________________________________________________________

______________________________________________________________


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2020 Summer Olymp ic Games

City: _________________________________________________________

Country: ______________________________________________________

Reasons: ______________________________________________________

______________________________________________________________

______________________________________________________________

______________________________________________________________

______________________________________________________________

c) Mascots

The Olympic mascot is a character, usually an animal native to the area or

occasionally human figures, who represents the cultural heritage of the place

where the Olympic and Paralympic Games are taking place. Watch thefollowing video clip to have a better understanding of mascots.

http://www.london2012.com/mascots

The following are the mascots of Summer Olympics, Winter Olympics and

Paralympics.

(i) Mascots of Summer Olympics

2012 London

Wenlock, Mandeville

2008 Beijing

Fuwa (Beibei, Jingjing, Huanhuan,Yingying, Nini)

2004 Athens

Athena and Phevos

2000 Sydney

Olly, Syd and Millie
http://www.london2012.com/mascotshttp://www.london2012.com/mascotshttp://www.london2012.com/mascots


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(ii) Mascots of Winter Olympics

2010 Vancouver

Miga

2006 Turin

Neve and Gliz

2002 Salt Lake City

Copper, Powder and Coal

1998 Nagano

The Snowlets:

Sukki, Nokki, Lekki and Tsukki

(iii) Mascots of Summer Paralympics

2012 LondonWenlock, Mandeville

2008 BeijingFu Niu LeLe

2004 Athens

Proteas

2000 Sydney

Lizzie


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Task 1: Make a two-minute individual presentation. Choose an Olympic mascot and

describe its appearance, design and significance.

(Level of difficulty: Low)

Task 2: Design a mascot for your school Sports Day. Make a five-minute presentation

on its appearance, design concept and significance.

(Level of difficulty: Medium)

Task 3: Design a mascot for Hong Kong Tourism board to promote sports in Hong

Kong. Write a 300-word designer statement. Below is an example.

(Level of difficulty: High)

Example 1

Brand Hong Kong was launched in 2001 before an

international audience at the FORTUNE Global Forum

in Hong Kong. Since then, using a well orchestrated

communications strategy, Brand Hong Kongs visual

identity and brandline have become familiar to people at

home and around the worldthe flying dragon and

Asias world city have become synonymous with Hong

Kong.

Hong Kong is a dynamic, modern citymulti-dimensional and always changing. Like the city it represents,

Brand Hong Kong also needs to be reviewed from time to time and, if necessary, to change with the times. A

thorough review of Brand Hong Kong was undertaken in 2008-09, involving a mixture of public engagement,

consultation with opinion leaders, a broad cross-section of discussion groups and quantitative opinion surveys.

Analysis of the results made a clear case for retention of the key elements of the brand. The dragon image and

the brandline have built up equity over the years. Both are now well recognised in connection with Hong Kong

while the city is, if anything, even more Asias world city than it was at the start of the millennium.


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Technical adjustments have been made to the brand positioning statement, the core values and attributes. A

revised integrated marketing communications strategy has been put in place to carry and reinforce the Brand

Hong Kong Programme.

The best location brands reflect both constant and evolutionary values, use a multi-media approach and a

consistent underlying message. They are also under stringent quality control, are well managed and well

coordinated. These are the defining parameters for Brand Hong Kong.

Remarks: Teachers should choose suitable task(s) for the students according

to their level.


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Part B: Sportsmanship, goals and ambitions

Sportsmanship expresses an aspiration or ethos that the activity will be

enjoyed for its own sake, with proper consideration for fairness, ethics, respect,

and a sense of fellowship with one's competitors. Being a "good sport" involves

being a "good winner" as well as being a "good loser".

Discussion:

1. Do students in your school manifest sportsmanship during major sports

events or tournaments of the school?2. Do you know any famous sportsman or sportswoman with such a quality?


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Michael Phelps

Michael Fred Phelps (born June 30, 1985)

is an American swimmer. He has won 14

career Olympic gold medals, the most by

any Olympian. As of August 2, 2009,

Phelps has broken thirty-seven world

records in swimming.

Phelps holds the record for the most gold

medals won in a single Olympics, his

eight at the 2008 Beijing Games

surpassed American swimmer Mark

Spitz's seven-gold performance atMunich in 1972.

Overall, Phelps has won 16 Olympic

medals: six gold and two bronze at

Athens in 2004, and eight gold at Beijing

in 2008. In doing so he has twice equaled the record eight medals of any type

at a single Olympics achieved by Soviet gymnast Alexander Dityatin at the

1980 Moscow Summer Games. His five golds in individual events tied thesingle Games record set by Eric Heiden in the 1980 Winter Olympics and

equaled by Vitaly Scherbo at the 1992 Summer Games. Phelps career

Olympic medal total is second only to the 18 Soviet gymnast Larissa Latynina

won over three Olympics, including nine gold.

http://en.wikipedia.org/wiki/Michael_Phelps

Task 1: Find more information from books or the internet and write a

personal profile for Michael Phelps.
http://en.wikipedia.org/wiki/Michael_Phelpshttp://en.wikipedia.org/wiki/Michael_Phelpshttp://en.wikipedia.org/wiki/Michael_Phelps


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Hirotada Ototake

Hirotada Ototake was born in 1976 with tetra-amelia,

a cogenital condition that left him with almost no arms

or legs. His parents determined that, as much as

possible, he would live a "normal" life. This means

that he was given no special treatment either at home

or at school, and ended up participating in schooling

and sports. He played basketball, pulled himself

around on his behind for the 50-meter dash, and had

his friends take him up Mount Kobo.

Oto is obviously a smart cookie, and his willingness

to take on anything to get him through school and into

the prestigious Wasada University is inspiring. Hiscoming-of-age story, No One's Perfect has become

an instant best-seller in Japan. According to the

publisher, it has sold over 4,500,000 copies --- the

second largest selling book in that country in fifty

years. This is even more amazing, they tell us, in light

of the fact that in Japan there is a powerful prejudice against fumanzoku --- lit.

"not all there."

http://www.ralphmag.org/AG/ototake.html


personal profile for Hirotada Ototake.
http://www.ralphmag.org/AG/ototake.htmlhttp://www.ralphmag.org/AG/ototake.htmlhttp://www.ralphmag.org/AG/ototake.html


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Cheng Fei

Cheng Fei (pinyin: Chng Fi; born May 28,

1988 in Huangshi, Hubei) is a Chinese

gymnast. She is a three-time World

Champion on the vault (20052007) and

2006 World Champion on floor exercise.

She was a member of the gold

medal-winning Chinese teams for the 2006

World Artistic Gymnastics Championships

in Aarhus, Denmark and 2008 Olympic

Games in Beijing, China. She was also a

member of the silver medal-winning

Chinese team for the 2007 World ArtisticGymnastics Championships in Stuttgart,

Germany.

http://en.wikipedia.org/wiki/Cheng_Fei


personal profile for Cheng Fei.

Task 4: Read the book Beneath the Surface by Michael Phelps or No

Ones Perfect by Hirotada Ototake. Write a 500-word essay to show how

sportsmanship is manifested by one of them.
http://en.wikipedia.org/wiki/Cheng_Feihttp://en.wikipedia.org/wiki/Cheng_Feihttp://en.wikipedia.org/wiki/Cheng_Fei


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Reference

http://www.discoverhongkong.com/login.html

http://www.olympic.org/

http://whiteboardjournal.com/news/art-design/2012-london-pictograms.html

http://www.london2012.com/index.php

http://www.olympic.org/en/content/Olympic-Athletes/All-Athletes/Athletes-PA-to-P

M/-Michael-Phelps-/

http://en.wikipedia.org/wiki/Cheng_Fei

http://www.brandhk.gov.hk/en/#/en/about/overview.html

http://olympic-museum.de/pictograms/Picto1972.htm
http://www.discoverhongkong.com/login.htmlhttp://www.discoverhongkong.com/login.htmlhttp://www.olympic.org/http://www.olympic.org/http://whiteboardjournal.com/news/art-design/2012-london-pictograms.htmlhttp://whiteboardjournal.com/news/art-design/2012-london-pictograms.htmlhttp://www.london2012.com/index.phphttp://www.london2012.com/index.phphttp://www.olympic.org/en/content/Olympic-Athletes/All-Athletes/Athletes-PA-to-PM/-Michael-Phelps-/http://www.olympic.org/en/content/Olympic-Athletes/All-Athletes/Athletes-PA-to-PM/-Michael-Phelps-/http://www.olympic.org/en/content/Olympic-Athletes/All-Athletes/Athletes-PA-to-PM/-Michael-Phelps-/http://en.wikipedia.org/wiki/Cheng_Feihttp://en.wikipedia.org/wiki/Cheng_Feihttp://www.brandhk.gov.hk/en/#/en/about/overview.htmlhttp://www.brandhk.gov.hk/en/#/en/about/overview.htmlhttp://olympic-museum.de/pictograms/Picto1972.htmhttp://olympic-museum.de/pictograms/Picto1972.htmhttp://olympic-museum.de/pictograms/Picto1972.htmhttp://www.brandhk.gov.hk/en/#/en/about/overview.htmlhttp://en.wikipedia.org/wiki/Cheng_Feihttp://www.olympic.org/en/content/Olympic-Athletes/All-Athletes/Athletes-PA-to-PM/-Michael-Phelps-/http://www.olympic.org/en/content/Olympic-Athletes/All-Athletes/Athletes-PA-to-PM/-Michael-Phelps-/http://www.london2012.com/index.phphttp://whiteboardjournal.com/news/art-design/2012-london-pictograms.htmlhttp://www.olympic.org/http://www.discoverhongkong.com/login.html

ModelE(H.P.lao)SportsCommunication

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