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Pinterest is a social media site; much like Facebook, Twitter, Google+, and LinkedIn. Pinterest differs from the rest of the social media sites as it aims to be a social bookmarking platform. These “bookmarks” are represented visually and are “pinned” to various “boards”.

*Pinterest can be used on Android, iOS, as well as Mac/PC.

- It is vital to your online presence that you know your target demographic.

- Creating a precise demographic makes it easier for you to target that audience

- Research to see what products and services do well on Pinterest. ie: (home cooking, fashion, do it yourself, photography…etc)

- Did you know females are 80% of the user base on Pinterest?

- Only 20% of Pinterest users are male

- Market more easily towards women on this platform

- You can still target the male audience on Pinterest, although it may be significantly harder than their female counterparts.

- Pinterest relies heavily on creating original content, and sharing the content of others.

- Make sure that 50% of YOUR content needs to be original- Most content on Pinterest is “repinned” by other users. Make interesting

and informative content for your audience to share with each other.

- If people want to know more about your product, give them more information about it!

- An example of this would be posting a cheeseburger recipe, if you’re a restaurant that specializes in burgers.