Presented by Michael Falato

Senior Vice President

michael.falato@mobivity.com

512.522.4710

www.mobivity.com/display

Partial Client List

Power of SMS

• 91% of mobile phone users keep their device within 3 feet of

themselves day and night.

• We report a lost credit card the next day (26 hours) but a lost

mobile phone within 68 minutes.

• Twice as many people own a mobile phone versus a credit card.

• On average, we glance at our mobile phone every 11 minutes.

• 3 times as many people have mobile phones versus personal

computers.

• The economics of mobile produce enormous opportunities.

• Text usage now exceeds calling.

• Most popular form of communication today.

• More cost effective than email.

• High response rate and ROI.

• Cannot be ignored.

• Campaigns are on the cutting edge.

• Fast, easy and measurable.

Capabilities

Text to Win

• By increasing fans’ interactivity, you can create a dialogue

directly with fans and sponsors’ potential customers.

• Allow fans to compete with each other or against the clock.

• Promotions tied to prizes typically receive increased

participation rates.

Real Time Games/Contests/Voting/Polling

• Fans can compete against each other in passion-driven polls or

trivia.

• Competitions can be Men vs. Women, one area code vs. another,

upper deck vs. lower deck, or any other variety.

• Knowing the pulse of the event will help make it a more engaging

and fun experience for everyone involved.

• Text votes are displayed in real-time, instantly showing how people

are voting.

• Encourage fans to vote for their best guess or favorite song/player,

etc.

Fan Voting

We can build voting platfroms that tie in Facebook, Twitter, IVR, Online, and SMS.

Over 5 ways to engage consumers and collect data!

Social/Mobile/IVR Voting Platforms

• Almost all phones sold today come with a camera and fans love to use them.

• Full integration with Facebook and Twitter feeds.

• Dramatically increase followers and social buzz by sending “Like” links and

Twitter tags through bounce-back messages.

• Campaigns and fan interaction can become viral when fans post votes

directly to their Facebook pages through instant links sent back to their

mobile phones.

• Encourage fans online and in emails to send text messages and pictures in

the weeks before the event and during the event.

• Have photographers in-venue send in pictures to add more robust content.

• Web-based platform to approve/deny messages before they are displayed.

Social/Mobile/Picture User-Generated Fan Vanity

• Sponsor products or identity becomes a true part of the real

time activity.

Customized Fan Vote with Deep Sponsor Concepts

• Fan Assist is a web-based communications service that

enables one-to-one text messaging communications between

fans/guests and central stadium or facility operations.

• A stadium guest in need of assistance may use their mobile

phone to text a stadium- or event-specific keyword to a

designated 5 digit code.

• Stadium or event operations

personnel can monitor and

respond to guest inquiries

on a real-time basis and

dispatch support, security

or medical staff to the

guest's location as needed.

Fan Assist

• Encourage fans online to join text clubs, provide personal data

and interact with your team or brand.

Internet Data Capture

• Encourage fans to visit “mini” sites

that are special to the event, give

pictures and other free content away.

• Collect more data and engage

consumers after the event.

• Gather email address for direct

marketing campaigns useful at later

dates.

• A marketing avenue for the sale of

subscription services (eg: results,

latest news alerts, text clubs and

more).

• Fully customizable to tailor any

campaign.

Mobile Internet Sites

• A web-based interactive voice response system is just another

example of what sets us apart. IVR is effective because it is simple;

every consumer demographic knows how to dial a toll-free or local

phone number.

• In a typical campaign, consumers are greeted with a branded audio

message and can easily navigate the campaign using touch tone or

voice recognition commands on their phone.

• Our platform can drive audio alerts, voting, polling, voicemail and

streaming audio from both inbound and outbound calls.

• Audio ads can also be injected into call flows (Text LALAKERS to

772937 for a IVR, Text, and Mobile web demo)

• Audio! How boring would an SMS from Darth Vader be compared to

hearing him on the other end of a call? If your campaign needs an

audio experience then leverage the ease and ubiquity of a voice

interaction…

Integrated Voice Response Solution (IVR)

• Create Wake Up Calls - Robin Meade 404.418.8776

• Tune-in Alerts

• Characters/Cast Tune-in alerts

• Disney Birthday Calls - http://disney.go.com/disneyjunior/birthdays/its-your-birthday/landing-page-1942379

• Dial in Voting

• Voice Reminders

• Audio Highlights

Integrated Voice Response Example

• Txtstation/Mobivity has teamed up with Daktronics and ANC

Sports to extend the voting and text to screen capabilities for

ribbon boards. These capabilities allow teams to give longer

brand exposure while enabling fans to see their votes in real

time.

• In addition, our data feeds can be used with other graphic

systems such as VizRT, Click Effects, etc..

Daktronics/ANC/Chyron/VizRT Partnerships

What is a Digigraph Innovative Patented Technology

Text C3 to 772937

Click HERE

Scan this

Consumer’s name

Personal note from celebrity

Celebrity's digital autograph

Direct social engagement

Brand impressions & online traffic

Consumer data acquisition

Instant incentive delivered via email

Results

73% conversion rate from SMS votes

into Digigraphs

>3X average views per unique

Digigraph

Fans gifted 24% of Digigraphs to their

friends

AT EVENT Mobile CTA on

fixed signage, PA

or jumbotron

ONLINE Team & sponsor

online banners.

Social posts & tweets

OFFLINE Broadcast (TV/radio) &

print

Include a call to action in your

existing marketing The Digigraph is instantly delivered

to any digital device

Fans respond by texting,

typing or scanning a code

How Fans Get A Digigraph

Michael Falato SVP of Sales/Business Development

512-522-4710

michael.falato@mobivity.com

www.mobivity.com/display

Video Examples: www.vimeo.com/mobivitydisplay

Contact Info