Mobivity & Subway RBM Results
12
Transcript of Mobivity & Subway RBM Results
Subway re•ach Program
85%3x
Searching for an Upgrade to SMS
SMS Has Inherent Limitations
•
•
•
•
Looking Forward with Google RCS
Google’s RCS Delivers a Better
Experience
•
•
•
•
The SMS Subscriber Experience
The RBM Subscriber Experience
More Conversational
Richer Media
Better Metrics/Data
Trusted Messages
Mobile Order Using Google RBM
Reordering is Easy!
Customize Just
Like In the Store
No Need for a
Native Application
Convert Moments to
Purchase Events
February 2018 Google RBM Test
Price Promo Offer:
September 2018 Google RBM Test
Combo Price Offer:
Key Priorities for Restaurant Brands in 2019
• Order Ahead
• Third Party Delivery
• Loyalty
Challenges for Success
• Mobile order ahead requires integration with the brand’s
native app, or a new app must be managed.
• Third-Party delivery orders are initiated from native apps,
which separate the brand from the customer.
• Loyalty requires integration with the current app, or a new
app entirely.
An Opportunity for RCS
• The user loyalty experience is best when customer
behavioral and purchase data is used for personalization.
• Payment support eliminates the need for a separate app for
order ahead or third-party delivery.
• Drive mobile purchases from marketing messages.
