Mobility 2012 A multi-screen organization
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Mobile 2012 The Multi Screen Organization Shay Rosen Head of Strategy & Consulting [email protected]
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Transcript of Mobility 2012 A multi-screen organization
Mobile 2012
The Multi Screen Organization
Shay Rosen
Head of Strategy & Consulting
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
• Strategy Business analysis, Concept creation, UX, UI
• Technology Robust, Smart, efficient content management & e commerce platforms for
mega sites
• Leadership Powering Israel’s largest and most successful enterprises
Tsunami Indication (3)
The shocking facts
44% Smartphones 44% Smartphones 6B Mobile phones
51% Smartphone (42% last quarter!)
74% Next phone is a smartphone
The weird fact
The weird fact
Mobile Web Browsing
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report
SO??
An App?
A Mobile Web site?
What’s the right choice??
Mobile is an Access Channel To All Enterprise services
•Challenge #1: Many services •Challenge #2: Many user types
•Challenge #3: Many Devices
One App in not a Mobile
Channel(!)
Company’s Services
Smartphone apps Tablet apps Mobile
HTML5 website(s)
Sales Customer
Service Info & Support Other Services
A Mature Mobile Channel
?
Company’s Services
Sales Customer
Service Info & Support Other Services
A Mature Mobile Channel
All enterprise services will be available to mobile on:
App(s)
Website(s)
On all Devices, OS’s and Screen sizes
A Multi Screen Organization
A Multi Screen Organization
A Multi Screen Organization
Multi Screen Howto (1)
Responsive Web Design
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width
600px 900px 0px Wider
• Focus on Web access
• One Site fits all
Multi Screen Howto (2)
The Junction Approach
• Dedicated Mobile Website
• Main page directs traffic
Download app
Mobile Website
Regular Website
• Mobile becomes a main channel for the organization
• Growth in the coming years will be exponential
• The IT organization needs a technology platform strong
enough to support steady and healthy growth
A final Word about:
TCO, Control, Management, Security and Integration
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
The Multi Screen Organization
