#mobileemail

#mobileemail

#mobileemail

AGENDA1 Why Mobile Email

Isn’t Just About Design2 Contextual Marketing for Email3 Next Steps

Join the conversation @movableink with #mobileemail

#mobileemail

Are you taking your customers out of context?Mobile emails can’t just be

responsively designed.

They have to be contextually relevant.

#mobileemail

Are your email campaigns taking customers out of context?

#mobileemail

Why contextual marketing?

55% of visitors spend fewer than 15 seconds on your website

The average Internet visitor sees more than 1,700 banner adsa month but click-through rates are around 0.1%

78% of customers don’t trust emails from companies

87% of customers don’t trust ads on websites

67% of customers don’t trust ads in any channel

#mobileemail

ContextualMarketing

Utility

CustomerExperience

Engagement&

ROI

#mobileemail

But what do contextually relevant emails look like?

#mobileemail

9 Ways to Build Contextual Mobile Emails Location

Time

Responsive Design

Apps

Weather

Real-Time Optimization

Personalization

Real-Time Inventory

Data Analytics

#mobileemail

28%Increase in

mobile click-

through rate

1. Responsive Design

#mobileemail

2. Location

21%Increase in high-value

clicks

#mobileemail

3. Weather

75%Increase in

click-throughs

#mobileemail

4. Apps

231%Increase in mobile app downloads

#mobileemail

5. Real-Time Optimization

Option A

Option B114%Higher click-

throughs for

optimized creative

#mobileemail

6. Real-Time Inventory

1mmIn

incremental revenue

#mobileemail

7. Time-Sensitive

Always

Relevant sales

#mobileemail

8. Personalization

LiftIn social

engagement

#mobileemail

9. Mobile Analytics

BetterMore

personalized customer experience

s

#mobileemail

It’s not.

Sound complicated? Expensive?

#mobileemail

Key Marketing Challenges

Personalization

• Increase response rates with uniquely tailored content

• Personalized at the moment of open

• Repurpose content from the web & social

• Ensure cross-channel consistency

Automation Innovation

• Stand out in a crowded inbox

• Create compelling user experiences

Optimization

• Insights based on real-time analytics

• Optimize for the individual, on-the-fly

#mobileemail

Next Steps

#mobileemail

Summary

Mobile email with the right platform can build

customer experiences, instead of marketing campaigns.

#mobileemail

Questions?Start empowering your emails with context and

get truly mobile - visit movableink.com or get in touch at contact@movableink.com