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Why mobile?

Trends in Mobile

Tablets vs. Smartphones

Mobile Advertising

There are 1.2 billion mobile users today. By 2018 that number will be nearly 5 billion

Today 2018

Minimum type size is 6pt for

mobile and 8pt for tablets

CTRs (click-through rates) on mobile ads can be as high as 18% compared to 1% that's typical on web

Best media verticals for CTR are:

ENTERTAINMENT BUSINESS GAMES

All Developers Successful Developers

SOURCES: Mondato, yola, Forbes, Design Reviver, The eLearning Guild Research, Syndacast, AdTheorent, webmarketing 1|2|3, Cisco, Forrester, mobilepaymentstoday.com

Mobile adoption is growing at a rate 8 times faster than web adoption of the late early 2000s

VIDEO

SHORT

VIDEO

13%Desk-tops

WALLETS

ADVERTISING

• By 2017, video will be 66% of mobile traffic

• 40% of YouTube’s traffic is mobile

Profile of

App Developers

Mobile payments are increasing annually by 48% and are projected to hit $90 billion by 2017

2012 2017

90B

0

GEOLOCATION

Apps like Vine and Instagram have opened the playing

field to anyone with a smartphone

MOBILE AD WEB AD

The State of Mobile in 2015

$

By 2017, 87% of connected devices will be Tablets & Smartphones

The Mobile Wallet Industry is growing yearly by 142%

use tablets sitting or reclining

while 81% use smartphones standing or walking

• 29% of all emails are opened on smartphones• Only 10% are opened on tablets

1%

• 52% spend 5% or less of their time promoting• 12% earn $50,000 or more revenue

• They spend 14% of time on marketing and have a $30,000 avg marketing budget

Phones have a

Phones have aConversion

Rate

WhileTablets

convert at

2.4% SMARTPHONE5” or less

PHABLET5-7”

TABLET7” and over

5

7

• 56% of mobile phone users depend on local search• 1 in 3 mobile searches have local intent

Mobile Search Ads grew 76% in 2014, while mobile banner ads grew 100%

75%of advertisers plan on

spending more on mobile this year

MOBILE

88% Smartphone

Phablet

Tablet