Mobile World Congress 2015
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Transcript of Mobile World Congress 2015
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Mobile World Congress 2015 Summary March 2015
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MWC Overview Barcelona - 93,000 attendees Areas of Focus: 1. Mobile (smartphones + tablets) 2. Wearables (smart watches /bands) 3. IOT 4. Smart Cities 5. Network / System architectures
The following slides are some highlights & an overview of some of innovations.
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Mobile products were not the focus. It was VR, Wearables and IOT that were centre-stage.
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Innovation came from unexpected sources. The big players were stagnant.
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The bar has been raised for execution. Apple is no longer unique in this respect.
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IOT is becoming meaningless in it’s ubiquity. The future is about the
intelligence of things and the value they add.
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Smartwatches Well executed solutions looking for a problem? Devices are referencing traditional paradigms. UX is still in experimentation mode with brands trying to find what works. No sign of the ‘killer app’ just yet.
LG Pebble
Huawei
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Samsung gets serious Taking Apple on head-on in design & execution.
Samsung S6 vs Apple iPhone 6
Samsung VR Samsung S6 Edge
Samsung S6 Edge
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Huawei says Hello The biggest presence at MWC was from a Chinese brand. They had some very well executed products and a focus on and are clearly becoming a major challenger.
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VR Immersion & Control Evolving and maturing as a category. Immersive experience compensates for shortcomings and intrusiveness of hardware. Peripherals are potentially a big opportunity for Design Partners.
HTC VR headset
HTC VR controllers
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Where are the tablets? Notable more for their absence than any significant innovation.
HP 13in Nokia 7in with gesture UI HTC
Sony 10in
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HP Experimenting with gestural interfaces (very poor experience). Interesting 12in tablet with handwriting recognition via depth sensor.
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HTC CMF focus, high quality flagship smartphone. ‘Re’ camera (Bemo competitor) had a very big presence on their stand.
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