Mobile Web vs. Application
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Mobile Web vs. Application Very Easy = 2 Easy = 1 Neither Easy Nor Diff Difficult = -1 Very Difficult = -2 web app web app web app All phones iPhone Other phones 0 0.2 0.4 0.6 0.8 1 1.2 0.44 0.72 0.78 1.04 0.08 0.41 Experience in finding things on the phone P = 0.032 P = 0.13 P = 0.044
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Mobile Web vs. Application. Very Easy = 2 Easy = 1 Neither Easy Nor Difficult = 0 Difficult = -1 Very Difficult = -2. P = 0.032. P = 0.13. P = 0.044. Application Feature Importance. Relating to likelihood of more store visit. Loyal vs. non-loyal. - PowerPoint PPT Presentation
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Mobile Web vs. Application
Very Easy = 2
Easy = 1
Neither Easy Nor Difficult = 0
Difficult = -1
Very Difficult = -2
web app web app web appAll phones iPhone Other phones
0
0.2
0.4
0.6
0.8
1
1.2
0.44
0.720.78
1.04
0.08
0.41
Experience in finding things on the phone
P = 0.032 P = 0.13 P = 0.044
Application Feature Importance
00.5
11.5
22.5
33.5
44.5
1.58
4.02
2.122.74
1.74
3.09
2.35
3.16 3.35
Very Important = 1Not at all Important = 5
Relating to likelihood of more store visit
Features store locator menu Couponorder in advance
Mean for all samples 1.58 2.11 1.74 2.35Likely to shop more at Caribou No Yes No Yes No Yes No Yes
mean 1.54 1.59 1.54 2.31 2.09 1.62 2.91 2.16
p value 0.43 0.036 0.046 0.028
Loyal vs. non-loyal
loyal Caribou customersn = 18
non-loyal Caribou customers
n = 31
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Order Coffee On Smartphone
Very Likely = 2Likely = 1Neither Likely Nor Unlikely = 0Unlikely = -1Very Unlikely = -2
p = 0.0054
