Mobile Web Vs Mobile Apps
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Transcript of Mobile Web Vs Mobile Apps
Mobile Apps VersusMobile Web
Joe HassJuly 26 2010
When In Doubt,Build For The Web
“We don’t needa mobile site.We just need
an app.”
“We don’t needtrain tracks.
We just needa train.”
State Of Mobile
US Cell Phone Users
0
75
150
225
300
2002 2003 2004 2005 2006 2007 2008 2009
276M262M
243M
219M
194M
169M
148M135M
http://files.ctia.org/pdf/CTIA_Survey_Midyear_2009_Graphics.pdf
Smart (OS) Phones
77%
23%
2008 Q4
69%
31%
2009 Q4
http://www.npd.com/press/releases/press_100317.html
What people are doingwith their phones
Take a picture
Send/receive text messages
Play a game
Send/receive e-mail
Access the Internet
Play music
Send/receive instant messages
Record a video
0 20 40 60 80
34%
30%
33%
38%
34%
34%
72%
76%
Apr 09 May 10
http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1
Smart Phone OSes, 2010 Q1
15%
21% 28%
36%
http://www.npd.com/press/releases/press_100510.html
Smart Phone OSes, 2010 Q1
15%
21% 28%
36%
RIM Android iPhone Otherhttp://www.npd.com/press/releases/press_100510.html
Mobile Web Browsers
Opera
iPhone
Nokia
BlackBerry
iPod Touch
Android
NetFront
Sony PSP
Other
0 10 20 30
5%
1%
3%
5%
10%
12%
17%
20%
26%
http://gs.statcounter.com/#mobile_browser-ww-monthly-200907-201006-bar
Three Phases ToThe Internet
Three Phases ToThe Internet
Three Phases ToThe Internet
Three Phases ToThe Internet
Desktop “Internet” 1984 1994 2000
Desktop “Internet” 1984 1994 2000
Mobile “Internet”
1998 2002 2007
Desktop “Internet” 1984 1994 2000
Mobile “Internet”
1998 2002 2007
MobileApps
2002 2008
Mobile Web
How Our Desktops Change...
How Our Phones Change...
What’s Out There
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
1K
2K
3K
4K
5K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
1K
2K
3K
4K
5K
2.5K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
1K
2K
3K
4K
5K
2.5K
4K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
10K
20K
30K
40K
50K
2.5K4K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
10K
20K
30K
40K
50K
2.5K4K
36K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
100K
200K
300K
400K
500K
2.5K 4K36K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
100K
200K
300K
400K
500K
2.5K 4K36K
185K
http://www.taptu.com/metrics/
What’s Out There
Nokia Blackberry Android iPhone Touchscreen Sites0K
100K
200K
300K
400K
500K
2.5K 4K36K
185K
440.1K
http://www.taptu.com/metrics/
Google Voice versus Apple
• June 2009: Google submits “Google Voice” as an iPhone app.
• July 2009: Apple rejects app, saying “The app replaces certain iPhone functions and features.”
• January 2010: Google rolls out Google Voice via Web app
http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars
“Grandpappy, tell us about the Mobile HTML 5 War
Of 2010.”
“Grandpappy, tell us about the Mobile HTML 5 War
Of 2010.”(Steve Jobs wishes we would go back to
arguing about that)
“If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and
JavaScript?”
http://www.apple.com/hotnews/thoughts-on-flash/
Mobile HTML5: The future is here coming soon in the distance going to need to pack a lunch.
iPhone Safari
Google Android 2.2
Opera Mini
http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/
Full Com
patability
Your Mobile Strategy
Mobile Users Are Different, Even If They’re
The Same Person
• Location
• Needs
• Connections
• Speeds
• Software
• Display Size
• Urgency
How Comfortable Is...
• Your user base?
• Your development team?
• Your heart?
Let’s Go Build Whatever We’re Going
To Build
How you develop doesn’t change
• User Needs and Objectives
• Functional Specs and Content Requirements
• Interaction Design and Information Architecture
• Information Design
• Visual Design
• Development
• Quality Assurance
• Publish/Submit
http://www.jjg.net/elements/
Apple’s Tale Of The Tape
iPhone App Safari BrowserLocation/GPS Y Y
Camera Y N
Accelerometer/Gyroscope Y Portrait/Landscape
Audio/Video Y Y
Offline Usage Y HTML5 Caching
Push Notifications Y N
Set-Up Fee $99 $0
Billing iTunes Not iTunes
Approval Process Y N
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
Apple’s Tale Of The Tape
iPhone App Safari BrowserLocation/GPS Y Y
Camera Y N
Accelerometer/Gyroscope Y Portrait/Landscape
Audio/Video Y Y
Offline Usage Y HTML5 Caching
Push Notifications Y N
Set-Up Fee $99 $0
Billing iTunes Not iTunes
Approval Process Y N
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
Points To Consider
How often will the information need to be updated?
Will the user needs to be connected to the Web to use it?
Will the user connected to the Web outside your “world”?
How fast do you want to launch it?
“After 8 days ... I get a notice that my app had been rejected. The reason? I had called it ‘FindIt for iPad’ on the title screen, and
this is a copyrighted term. … What required 8 days to figure out that ‘iPad’ was
prominently placed on the main page?”
http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html
Is there a phone-specific task?
Does the interaction require something other than HTML?
Is there a money-making portion of it?
How Do You Want People To Find Out About It?
• Apple: Web apps for iPhone
• Weather Underground mobile link
• Weather Bug info link (dead)
• ZDNet: review of iPhone weather apps
• albinoblacksheep.com/weather
• Yahoo! mobile weather link
• AccuWeather.com iPhone link
• The Apple Blog: top 10 iPhone weather apps
When In Doubt,Build For The Web
Congratulations OnYour New App/Site!
“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
• Organic
• Sniff redirect
• Integrate with other media
• Paid
• Search
• Rich/text ads
• Partnership
Molly Garris, Leo Burnett
How can you share this information with the rest of the world?