Mobile Survey 2 PPT 12-20-10

7/27/2019 Mobile Survey 2 PPT 12-20-10

1/15

Mobile Applications Survey IIDecember 2010


2/15

MicroStrategy Mobile Applications Survey II

Overview

2

The MicroStrategy Mobile Applications Survey is an

ongoing survey series intended to assess the current

status and future plans that organizations have to

deploy mobile enterprise applications.

Mobile Applications Survey II Facts:

Over 2,400 completed responses

Conducted November 2010

Promoted to over 100,000 business and IT

professionals

The original Mobile Applications Survey was

completed in June 2010.


3/15

3

83% of all respondents stated that their organizationswill deploy or are investigating deployment of mobile

apps within the next two years.

62% of respondents with existing or planneddeployments are focused on using the Apple iPhone.

55% of respondents with existing or planned

deployments are focused on using the Apple iPad, upfrom 40% in the June 2010 survey

Survey Highlights


4/15

4

Respondents indicate that BI will be the most widely

deployed mobile app over the next 24 months

52% of respondents indicate that within the next 24months, mobile BI will be used by more than 20% oftheir organization

Security concerns (26%) were most often cited as the

reason respondents organizations would not buildmobile apps.

Survey Highlights


5/15

5

Organizations Are Moving Quickly To Adopt

Mobile Apps

n=2,260

Already DeployedMobile Apps

37%

Next 12 Months14%

12-24 Months7%

Actively

Investigating25%

No Activity17%

Has your organization deployed, or is your organization currently deploying,

mobile applications ("apps") on smartphones or tablets?

- 5% since June


6/15

BlackBerry Leads In Deployments

6n=2254

What mobile device platforms are currently deployed by your organization?

72%

54%

37%

17%

24%

7%

2%

7%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80%

RIM BlackBerry

Apple iPhone

Apple iPad

Windows Mobile

Google Android

Palm

Symbian

Other smartphone

Other tablet


7/15

But App Development Plans Disproportionately

Focus on Apple

7

n=2215

For which mobile platforms have you built or plan to build mobile apps?

56%

62%

55%

19%

32%

4%

2%

6%

7%

0% 10% 20% 30% 40% 50% 60% 70%

RIM BlackBerry

Apple iPhone

Apple iPad

Windows Mobile

Google Android

PalmSymbian

Other smartphone

Other tablet

- 10% since June

- 6% since June

+ 15% since June


8/15

Mobile BI Will Be Rapidly Adopted

8

Which of the following mobile applications will be used or deployed by

your organization over the next 24 months?

30%

20%

31%

62%

19%

11%

6%

9%

6%

9%

5%

13%

0% 10% 20% 30% 40% 50% 60% 70%

Customer relationship management (CRM)

Sales force automation (SFA)

Applications designed for customer use / engagement

Business intelligence (reports and dashboards)

Database access

Field service automation

Asset management

Supply chain management

Merchandising

Enterprise resource planning (ERP)

Composite applications

Other

n=2278

+ 5% since June


9/15

How many mobile apps (of any type) does your organization intend to

deploy over the next year?

9

The Majority Of Organizations Will Deploy 1-10 Apps

In The Next Year

n=2086

72%

18%

6%

1%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80%

1 - 5 apps

6 - 10 apps

11 - 25 apps

26 - 50 apps

More than 50 apps


10/15

Organizations Currently Prefer In-House

Development

10n= 2,121

How do you or will you develop your mobile applications?

0% 20% 40% 60% 80%

In-house development

Systems integrator or other third partydevelopment

Purchasing turnkey apps

Other


11/15

Native Apps Are Becoming The Preferred

Mobile Architecture

11n= 2,168

Which mobile application architecture do you use or plan to use to deliver

mobile apps?

49%

28%

14%

6%

4%

39%

0% 10% 20% 30% 40% 50% 60%

Native mobile platform client (e.g., AppleiPhone App or Windows Mobile)

Mobile browser

Java client

Mobile middleware-based system

Other

Don't know

+ 5% since

June


12/15

Importance of Mobile BI App Functionality

12

What functionality is most important to you in a mobile business intelligence solution?

n= 1339

Extremelyimportant

Very importantSomewhatimportant

Not important

View charts / reports 50% 41% 9% 1%

Dashboards 58% 34% 7% 1%

Alerts 44% 38% 15% 3%

KPI monitoring 44% 35% 17% 4%

Mapping visualization 19% 36% 33% 12%

Data exploration and analysis 29% 37% 27% 7%

Guided decision making 24% 41% 28% 8%

Predictive or "what-if" analysis 16% 31% 39% 15%


13/15

Mobile BI Use Will Grow Rapidly Within Organizations

13

What percentage of your organization is currently using non-mobile andmobile BI? Plans to use in the future?

0% 1 - 10% 11 - 20% 21 - 40% 41 - 60%More than

60%

Using non-mobile BI 2% 20% 20% 18% 15% 25%

Using mobile BI 33% 47% 9% 5% 4% 2%

Using mobile BI in next 12 months 5% 35% 30% 18% 9% 5%

Using mobile BI in next 24 months 1% 17% 30% 26% 14% 12%

n=1328 (non-mobile)

n=1332 (mobile)

n= 1280 (12 months)

n=1125 (24 months)


14/15

Those That Wont Build Mobile Apps Cite

A Variety Of Factors

14

Why doesn't your organization plan to deploy mobile applications on smartphones?

22%

21%

26%

12%

21%

10%

5%

7%

24%

0% 5% 10% 15% 20% 25% 30%

Mobile applications won't benefit our business

Our emphasis is on laptop-based mobility

Security concerns

Immature technology

Expense

Lack of platform standards

Mobile applications are too expensive to develop

Mobile applications are too expensive to deploy andmaintain

Other

n= 509


15/15

Annual Revenue of Survey Respondents

15n= 2,658

Which of the following dollar ranges includes the annual revenue of your organization?

$5 billion or more19%

$1 - $5 billion18%

$500 million$1 billion

7%$100 - $500million

9%

$50 - $100million

5%

Under $50 million12%

Government5%

Non-Profit3%

Dont Know /

Decline to Say22%

Mobile Survey 2 PPT 12-20-10

Documents

Transcript of Mobile Survey 2 PPT 12-20-10