Mobile Software Global Trends

Gian Luca Cioletti

1 © 2008 Nokia

Event nameand date

2 © 2008 Nokia

Mobile Software Global Trends

•What is changing in the markets

•Business models

•Distribution channels

•Summary

3 © 2008 Nokia

Forum Nokia Business Development Team EMEA

+358408021077

UK and Ireland,

Infotainment

Nora

Airas

+358504823831+358407009694+358504801487+358503891632+358408037360+358504869523+358503423554

Scandic, Poland,

Czech Republic,

Slovakia

Middle East and

Africa

Russian

speaking

territories

French

speaking

territories,

Spain, Portugal

Finbaltics,

Germany,

Netherlands

Alps and

Adriatic, South

East Europe

Italy, Turkey

Personal

Productivity and

Utilities

MEACISMultimedia Enterprise and

Business

Mobility

Location Based

Services and

Near Field

Communication

Leader,

Business

Development

Benjamin

Roszczewski

Rahim

Zaknoun

Kirill

Zelenski

Patrick

Dalez

Jarkko

Tolvi

Jure

Sustersic

Gian-Luca

Cioletti

4 © 2008 Nokia

Forum Nokiathe preferred partner for mobile

developers communities

Our Vision

Forum Nokia’s Roles

•Technical support, providing

developers with tools and technical

information for a better, easier and

faster development on top of Nokia’s

platforms

•Create business opportunities for

mobile developers

6 © 2008 Nokia

Big Opportunity number 1: massmarket

The world in 2010: EUR 100 billion*

revenue for core markets* Nokia and external analysts´ estimates

Digital imaging

Communities

Video & TV

Navigation

Gaming

Music

Messaging

7 © 2008 Nokia

Big Opportunity number 2: enterprisemarket

The world in 2010: EUR 90 billion*

* Nokia and external analysts´ estimates

PPM

SCM

Office Suite

CRM

ECM

ERP

Other Application

E-mail

DCC

Web conference&

Teamcollaboration

8 © 2008 Nokia

Current and Future Use of Mobile Services, Worldwide (Gartner Q4, 07)

9 © 2008 Nokia

D! client on Nokia phones,some facts…

•Downloads, global markets

• Europe, China, MEA, SEAP, India

•Downloads, EMEA markets

•Russia, UK, Saudi Arabia, Egypt, UAE, Iran, Ukraine, Italy

10 © 2008 Nokia

How important are mobile applications

to the purchase of a handset?

• 86%of panelists said the possibility to install applications to mobile devices is important.

• Almost half of panelists installed add-on applications during the study.

Source Smartphone 360 study 2007

11 © 2008 Nokia

0

80

100

120Minutes / Day / User

20

40

60

Great potential for non-voice

services on Nokia devices

Source: Nokia Smartphone 360

* At least twice per week during the panel period

Low Mid High

Other

Navigation and Maps

Multimedia/Gaming

Browsing

PIM

Messaging

Voice

12 © 2008 Nokia

Why does mobile and Nokia matter to developers?

•More than 3 billion mobile phones worldwide - one for every

two people on the globe

•Expected to jump to 4 billion by 2010 - roughly triple the

number of personal computers

•Approximately 4% of mobile phone users are actively

downloading mobile applications.

•SymbianOS device owners are much more likely to be

downloaders. In certain EMEA countries, 23%of them are active

downloaders.

•Over 900 millionNokia handsets are in use around the world

•More than 150 million S60 smartphones shipped

• Data service usage is rapidly increasing worldwide, principally driven by mobile internet

• Data revenues amount now almost 20% of total revenues globally

• As growth slows down in mature markets, global operators expand to Emerging markets for future growth and service differentiation, mobile VAS market is booming in emerging markets

• Rising the interest to replicate Emerging markets’ business models based on low costs and low tariffs also in more mature markets

• Carriers are dominant distributors of content and applications in their domestic markets

Operator’s ARPU global trends are

downward, but…….

14 © 2008 Nokia

Flat rate data pricing stabilizing in most markets

Operator Country GB/Jan GB/JulAustralia Telstra 1 1Austria A1 3 3Bulgaria M-Tel 1,5 1,5Croatia Vipnet 1 1France Orange 1 1France SFR 1 1Germany O2 5 5Germany T-Mobile 5 5Hong Kong1010 1 1Italy TIM 1 0,5Italy Vodafone 10 15Kuwait Zain ∞Lithuania Omnitel 1 1Malaysia Maxis ∞ ∞Netherlands T-Mobile ∞ 1Portugal Vodafone 1 1Singapore M1 ∞ ∞South Africa Vodacom 3 3Switzerland Swisscom 1,5 1,5U.K. H3G 1 1USA AT&T ∞ 5

20 € 40 € 60 €0 €Jan 07July 08

15 © 2008 Nokia

Business models & distribution channels

Licensing

AdvertisingSubscription

The application store boom….

Content Providers

Retailers

Opera

tors

Forum Nokia Business Development

TeamEMEA was consulting Turkcell in

setting up their applicationmarket place.

On the portal it has been deployed

alreadymore then 100 mobile

applications fromForum Nokia

developers and more are in the pipeline

waiting for the deployment.

From the following link:

http://www.uygulamapazari.com/Store

Front/Index.aspx?lang=2 youwill find the

application portal in English

LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT

35 MILLIONS TURKCELL SUBSCRIBERS

TELENOR GROUP AND FORUM NOKIA JOIN

FORCES

Forum Nokia Business Development Team

EMEA reached an important agreement

with Telenor Group.

Forum Nokia will start promoting

applications and services to Playground, the

application portal for Telenor Group.

Playgroundportal is used by operators

belonging to the Telenor Group to select

and deploy new applications and services in

the markets.

Youwill findmore information from the

following link:

http://playground.telenor.com/node/887,

and the article regarding the agreement at

the following link:

http://playground.telenor.com/node/899

Summary

The ways people use their phone are changed

The mobile is still the preferred device

Mobile applications can offer new dimensions

and more value

The business will be big enough for all the

ecosystem

Thank you

19 © 2008 Nokia