Mobile product teardown - TripIt vs TripCase
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TripIt vs. TripCase Product Teardown By David Kim
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TripIt vs. TripCase mobile product teardown. Review of onboarding and default user experience with comments and notes on improvements.
Transcript of Mobile product teardown - TripIt vs TripCase
Mobile Teardown – an exercise • Apply product sense through a comparative product teardown
• Focus on key flows, such as onboarding, default experience, monetization, key features (e.g. curation for photo sharing apps)
• Benefits include improving understanding of: – User problem to be solved
– Product trade-offs
– Cool features to adopt, or crappy features to drop
– Alignment between customer success and business goal success
Mobile Teardown – flow summary
Detailed Recommendations
Onboarding Default experience Virality Monetization
Contact David Kim for more: [email protected]
TripIt onboarding
Nice trigger for onboarding flow Great visual continuity
Onboarding process is a tutorial of a key automation feature. What about existing users who may be in need of a reminder?
TripIt onboarding
Standard practice – but asking before proving value?
What is the #1 objection of new users in getting to Sign Up? Is that language addressed in this feature tutorial?
Any way to condense? It takes 5 screens to Sign Up – does the length impact conversion rates?c
Accessibility = Love!
TripCase onboarding
There is strong focus on copy and user language
The important email feature is highlighted immediately
Actual app screenshot is used during tutorial
TripCase onboarding
Standard flow until user agreement. Why did the product team get overruled by the legal team on this one?
TripIt default experience
Clearly drives ad/affiliate revenues. BUT, does it align with user SUCCESS? Space could instead be used to promote premium paid services.
New trip
Would this be a good place to note [email protected]? This is a large # of categories. 80/20
analysis might condense all 3 screens into top travel/activities (1 screen of icons?) and the rest to “More.”
TripCase default experience
This important feature/info is prominently displayed. Good! Note these trip
categories are simpler, more condensed (compared to TripIt).
How often do we ‘follow’ trips? Would it be more natural to encourage share action?
Nice and concise navigation UI
Thanks for viewing I would love your feedback. Please feel free to connect.
• David Kim ([email protected]) – @findinbay
– dklounge.github.io
I work with other product lovers through a group called PM Fast Track, and promote product management through a weekly PM newsletter.
