Mobile Operator view on Facebook's acquisition of WhatsApp

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Transcript of Mobile Operator view on Facebook's acquisition of WhatsApp

Page 1: Mobile Operator view on Facebook's acquisition of WhatsApp

The mobile operator view of Facebook and Internet.org

Page 2: Mobile Operator view on Facebook's acquisition of WhatsApp

Source: mobilesquared

36.4%

27.3%

27.3%

18.2%

Yes

Yes, even more so with WhatsApp announcing voice services

No, the threat has always been there

No

0% 5% 10% 15% 20% 25% 30% 35% 40%

Will Facebook's purchase of WhatsApp increase the threat posed by Facebook as an OTT provider to your mobile operator business?

Page 3: Mobile Operator view on Facebook's acquisition of WhatsApp

Source: mobilesquared

9.1%

72.7%

18.2%

With the acquisition of WhatsApp, has this changed your opinion of the threat posed to your business by Facebook?

We've always seen Facebook as a threat

We've never seen Facebook as a threat, but have always been mindful of its presence

We've never seen Facebook as a threat

Page 4: Mobile Operator view on Facebook's acquisition of WhatsApp

Source: mobilesquared

54.5%

9.1%

36.4%

18.2%

9.1%

0.0%

9.1%

0% 10% 20% 30% 40% 50% 60%

Our customers demand it so it has to be seen as good for our business

We sell Facebook data plans

It helps us sell more dataplans

It has had a positive impact on our business

It has had a negative impact on our business

We have blocked access to Facebook

No impact

Is Facebook good or bad for your business? (Multiple choice)

Page 5: Mobile Operator view on Facebook's acquisition of WhatsApp

Source: mobilesquared

18.2%

63.6%

18.2%

Yes

In principle

No

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Do you agree with Mark Zuckerberg's vision of a "connected world"?

Page 6: Mobile Operator view on Facebook's acquisition of WhatsApp

Source: mobilesquared

27.3%

63.6%

9.1%

Do you believe his vision of a connected world based on cheap or free dataplans would work for mobile operators?

It will work for all mobile operators

It will work for mobile operators in the developing world only

It will work for mobile operators in the developed world only

Page 7: Mobile Operator view on Facebook's acquisition of WhatsApp

Source: mobilesquared

9.1%

72.7%

0.0%

18.2%

0.0%

Does this vision for a connected world match your data plan strategy?

We will deliver very cheap or free data plans to encourage more people using data

We will introduce innovative data plans

We intend to increase the cost of data plans

We intend to increase the cost of data plans to offset decline in voice and messaging revenues

We are happy with the pricing strategy of our data plans

Page 8: Mobile Operator view on Facebook's acquisition of WhatsApp

www.mobilesquared.co.uk

The research took place between February 26 and March 2, 2014 in response to Mark Zuckerberg’s keynote interview at Mobile World Congress 2014

The data is based on the responses of 11 mobile operators from around the world