Facebook's Timeline Era - Managing Your Brand Through Facebook's Evolution
Mobile Operator view on Facebook's acquisition of WhatsApp
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Transcript of Mobile Operator view on Facebook's acquisition of WhatsApp
The mobile operator view of Facebook and Internet.org
Source: mobilesquared
36.4%
27.3%
27.3%
18.2%
Yes
Yes, even more so with WhatsApp announcing voice services
No, the threat has always been there
No
0% 5% 10% 15% 20% 25% 30% 35% 40%
Will Facebook's purchase of WhatsApp increase the threat posed by Facebook as an OTT provider to your mobile operator business?
Source: mobilesquared
9.1%
72.7%
18.2%
With the acquisition of WhatsApp, has this changed your opinion of the threat posed to your business by Facebook?
We've always seen Facebook as a threat
We've never seen Facebook as a threat, but have always been mindful of its presence
We've never seen Facebook as a threat
Source: mobilesquared
54.5%
9.1%
36.4%
18.2%
9.1%
0.0%
9.1%
0% 10% 20% 30% 40% 50% 60%
Our customers demand it so it has to be seen as good for our business
We sell Facebook data plans
It helps us sell more dataplans
It has had a positive impact on our business
It has had a negative impact on our business
We have blocked access to Facebook
No impact
Is Facebook good or bad for your business? (Multiple choice)
Source: mobilesquared
18.2%
63.6%
18.2%
Yes
In principle
No
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Do you agree with Mark Zuckerberg's vision of a "connected world"?
Source: mobilesquared
27.3%
63.6%
9.1%
Do you believe his vision of a connected world based on cheap or free dataplans would work for mobile operators?
It will work for all mobile operators
It will work for mobile operators in the developing world only
It will work for mobile operators in the developed world only
Source: mobilesquared
9.1%
72.7%
0.0%
18.2%
0.0%
Does this vision for a connected world match your data plan strategy?
We will deliver very cheap or free data plans to encourage more people using data
We will introduce innovative data plans
We intend to increase the cost of data plans
We intend to increase the cost of data plans to offset decline in voice and messaging revenues
We are happy with the pricing strategy of our data plans
www.mobilesquared.co.uk
The research took place between February 26 and March 2, 2014 in response to Mark Zuckerberg’s keynote interview at Mobile World Congress 2014
The data is based on the responses of 11 mobile operators from around the world