Mobile Monday Duesseldorf: Innovation Trends

Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

Mobile Advertising Trends & Innovation

www.smaato.com

Harald NeidhardtCMO & Co-Founder

MOBILE MONDAY, DÜSSELDORF


Mobile Advertising Mantra

Startexperimenting with mobile, test, refine, repeat.Sir Martin Sorrell, Chief Executive, WPP


Some Market Data


Mobile advertising Trends

• Conversation• Engagement• Permission• Attention• Economy of one• 99% failure rate


Challenges for Marketers

Download here: Mobiadnews.com


Change is here to stay



Be part of the solution for change



North America EMEA Asia/Pacific

Challenge: Large Global Traffic


North America EMEA Asia/Pacific

SmaatoSOMA

Solution: Ad Network Aggregation


Connect with your Consumer


Over promising ?

Extreme copy texting – less engaging landing pages


App Store Cross Promotion

Pop-up ad links


POPP goes the Budget

Broken links


Trends: Mobile Social Communities


Mobile social media – Always On

Connection is King


Innovation in Twitterville

Enjoying cool toolsMADE INDÜSSELDORF ;-)


Profile Data for Relevancy


Tags: Achieving Personalization

Device

Location

Gender

HouseholdNet Income

Country

ZIP code

Apps installed

Content channel

Age

Target groupclustering

carrier


User Targeting / Profiling


US Consumer Acceptance


I DARE YOU to provide :

Get to know your Customer + Better Pre-Click Creativity+ Better Post-Click Conversation

= Better Post-Click Conversion


Thank you !

[email protected]+49-160-944 77 555


About Smaato

www.smaato.com


MOBILE MONDAY, DÜSSELDORF


SOMA™ Smaato Open Mobile Advertising

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• Single Integration for Publishers• Maximizing Fill Rate (90+%)• Targeting & Reporting

Global Ad Sales Network Aggregation



Smaato Network Partnerships

Activ Mtickermywaves

Zedge MobileZedge

Mobile SocialMOCOspace

Qeep CommunityBLUE LION mobile

Optimize Ad Revenue for Mobile Publishers.

mjoyVenista

25Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.


“We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform”

Mark Rosner, EVP Zedge Inc.

11 million users, mobile UGC site

Customer Feedback

Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

Thank You !


www.smaato.com

Smaato Inc.Redwood Shores, CAHamburg, Germany

[email protected]: Redwood Shores, CAR&D: Hamburg, Germany

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Mobile Monday Duesseldorf: Innovation Trends

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