Mobile Marketing on YouTube
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Transcript of Mobile Marketing on YouTube
![Page 2: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/2.jpg)
AGENDA• About Me/YouTube
• Getting Started
• Mobile VS Desktop
• Which Mobile Device to Target
• Mobile Engagement
• Mobile Monetization
• Mobile ROI
![Page 3: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/3.jpg)
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70% FEMALE VIEWERSHIP
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MOVING THE NEEDLE
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COMPETING AGAINST 24 HOUR/ANYTIME/CROSSFIT
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SPIN OFF BRAND & GYM
![Page 10: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/10.jpg)
USING YOUTUBE TO CREATE A SALES TOOL
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BEFORE A.J. MONKEY
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AFTER A.J. MONKEY
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TARGETING VIEWERS
![Page 16: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/16.jpg)
TARGETING THE VIEWER BY 3 FACTORS
• Products
• Income Level
• Behavior
![Page 17: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/17.jpg)
MOBILE VS DESKTOP NOVEMBER 2013
![Page 18: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/18.jpg)
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MOBILE VS DESKTOP TODAY
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MOBILE PHONES LAST NOVEMBER
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MOBILE PHONES TODAY
![Page 24: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/24.jpg)
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TABLETS LAST NOVEMBER
![Page 26: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/26.jpg)
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TABLETS USED TODAY
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![Page 29: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/29.jpg)
ENGAGING THE 99% LAST NOVEMBER
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ENGAGING THE 99% TODAY
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![Page 33: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/33.jpg)
MOBILE ENGAGEMENT
• Capturing and identifying your audience is crucial
• Simple content and messaging
• Thumbnails matter
• 5 second rule — Attention spans are now even shorter!
![Page 34: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/34.jpg)
COLORS MATTER
![Page 35: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/35.jpg)
MONETIZATION
![Page 36: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/36.jpg)
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ADS IN VIDEOVendor Slotted ads
TrueView in-stream ads Overlay in-video ads
![Page 38: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/38.jpg)
AD NETWORKS STYLEHAUL & MACHINIMA
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GEAR
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![Page 42: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/42.jpg)
GOOGLE GLASS
• Makes everyday moments fun and interesting
• Captures spur of the moment events
• A great tool that lets you tell interesting stories quickly and effectively
![Page 43: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/43.jpg)
![Page 44: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/44.jpg)
A PHOTO FROM GOOGLE GLASS
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![Page 46: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/46.jpg)
A PHOTO FROM A DSLR
![Page 47: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/47.jpg)
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PROS & CONS
• Glass Tells Your Story Exactly How It Looks
• A Great Portrayal of Reality
• Doesn’t Play Well With Off Camera Flash Strobes—Not For Artistic or Commercial Photos
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VIDEO FOR MOBILE CONSIDERATIONS
• HD vs Standard Definition
• Video Editing Software
• 5 second Impact
• Talent Trumps Equipment
![Page 50: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/50.jpg)
ROI
• Increased Foot Traffic or Lead Generation
• Increased Web Page Hits
• Increased Facebook Page Likes
• Adobe Marketing Cloud
![Page 51: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/51.jpg)
–Pablo Picasso
“Good artists copy. Great artists steal.”
![Page 52: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/52.jpg)
RESOURCESMobile Playbook
www.themobileplaybook.com !
Crush It! GaryVaynerchuk
![Page 53: Mobile Marketing on YouTube](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bd5ad34a7959df428b470e/html5/thumbnails/53.jpg)
QUESTIONS