Mobile Marketing - now and in the future
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Transcript of Mobile Marketing - now and in the future
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The 7th mass media
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Did you know that….
3.3 BILLION MOBILE SUBSCRIBERS WORLDWIDE
1,5 BILLION TV-SCREENS WORLDWIDE
850 MILLION CARS
WORLDWIDE
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Consider your own life:
–What do you take with you
when you leave the house?
–Most likely you answered: mobile phone, keys
and wallet.
–What do you take with you
when you leave the house?
–Most likely you answered: mobile phone, keys
and wallet.
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Everybody wants to go mobile
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An introduction to
me and my company
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Me!
Jens Friis
Work for Responsfabrikken in the Business Development department
Been in the business of mobile marketingfor more than 5 years
Conceptualize and implement mobile marketing solutions
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My Phone:
Sony Ericsson K810 with a 2 gb memorycard
Pictures: 150 mb – 287 pictures Videos: 80 mb – 51 videos Music: 728 mb – 206 songs Themes: 6,4 mb – 34 themes Wapsites: 70 kb – 42 bookmarks Games: 5,6 mb – 26 games Programmes: 15 mb – 13 programmes Other stuff : 6 mb – 8 documents
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Responsfabrikken and ctrl Mobile – short facts
• Responsfabrikken was founded in 2001• ctrlMobile was founded in 2005
• Represented in Denmark, Norway, Brazil, Mexico and Kenya.
• Around 70 employees overall.
• All the employees come primarely from the telco, marketing and media business
• We have made more than 1200 mobile marketing solutions for 400 different customers.
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What we do - One-Stop-Shop
Professional mobile counseling
We design, develop and implement digital and mobile marketing solutions.
We are split up in to four different departments:
- Consultants- Business development- Project management- Technical implementation
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What is mobile
marketing?
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What is Mobile marketing?
• Anywhere - anytime
• Mobile marketing is mostly intiated by the user
• From exposure to involvment
• Get in the pocket– Mobile marketing reaches the users
where marketing have not been before
• Perfect tracking and response media
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Media integration
• Mobile marketing is easy to
integrate with ”traditional” media
• Mobile marketing kan move the users between different media
– e.g from add SMS web
MobileMarketing
TV Radio
Web
POSOutdoor
SMS/MMS
IVR
M-portal
Moblogs
Brandedcontent
”Flower Power”
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Stats and facts
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Growing numbers
278 465 619 743 870 1.141 1.5172.472
2.9813.570 3.951
4.4684.902 5.256
5.824 6.096
0
1.000
2.000
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6.000
1. H.2000
2. H.2000
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1. H.2004
2. H.2004
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2. H.2005
1. H.2006
2. H.2006
1. H.2007
2. H.2007
Mio./Mill.
I perioden /In the period
2.2624.233
8.231
12.258 11.954 12.89115.199
17.387
24.576
4980
5.000
10.000
15.000
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30.0001.
H. 2
003
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Tusinde / Thousands
I perioden / In the Period
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One hour – a lot of messages
• During this seminar around
1,4 million text messages is send in Denmark
In Denmark
380 text messages is send every second
• How many have you
send to your customers?
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Addiction or love?
• Every tenth European feels
addicted to their phone
• Every third European between
16 and 25 sees their mobile
phone as their most important item
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SMS – the killer application
• 3,8 million British suffer from text related injuries
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Smile you are on!
• 9 out of 10 pictures is taken with a mobile phone
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A picture speaks a thousand words
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Globally,
there are twice
as many active
users of SMS
as there are
active users
of e-mail.
SMS is typically
read within an
average of
15 minutes
after receipt
and responded
to within 60 minutes.
While 65% of e-mail is spam, less than 10% of SMS is spam.
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Willingness
• Targeted mobile advertising messages - a hit with Britain’s 11-20 year olds
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Did you know that…
• 160 million new subscribers in nine months in India (2007)
• In Africa the number of subsribers rose 33% in one year (2007)
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Did you know that….
More 500.000 downloads
Why dont you just shut up!!
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Cases from around the
world
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The third screen
• The mobile phone is the so-called third screen of marketing opportunity, with the first being television and the second being the computer
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Even the pope is texting to the people
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Texting Elephants in Africa
The elephants is equipped with a transmitter.
If the elephant gets out of its territory an SMS is send to the staff.
The staff can then trace down the elephant via GPS and get it back on track.
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Crazy Frog – crazy numbers
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Toothing in Everton FC
Goodison Park will be interacting with the fans through their mobile phone - offering news, offers and exciting applications via bluetooth
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Did you know that..
• 570 000 dowloaded "Respect for Grandiosa" as ringtone. • Over 40 000 dowloaded Grandiosa wallpaper
Grandiosa Pizza - Norway
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Obama goes mobile
2.9 million U.S. mobile subscribers received a text message from the Obama campaign
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Text the moment – Absolute Vodka
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The Lynx effect
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IKEA launches mobile loyalty program
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The unborn
• New ways of using iphone applications in mobile marketing
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Text my shirt
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Guld korn – danish cerials
Moblog from their tour around Denmark
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Craftsmen going mobile
De 2.400 medlemmer får en gratis gave:
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QR-CODES
• Ready to QR?
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What will the future bring?
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YOU GOT THE
MESSAGE
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C U ON THE
PHONEwww.responsfabrikken.dk